Kylie Jenner’s garage is basically a museum of high-octane wealth. But if you’re looking for the soul of the collection, you have to look at the Mercedes-Benz G-Class. Most people think she just has one of these boxy monsters.
They’re wrong.
Over the last decade, the G Wagon Kylie Jenner obsession has evolved from a teenager’s first set of "modest" wheels into a rotating fleet of custom, multi-million dollar machinery. Honestly, the G-Wagon is more than a car for her at this point. It’s a signature.
The $125k "Learner" Car
It all started back in 2013. Most 15-year-olds are lucky if they get a hand-me-down sedan with a dented bumper. Kylie? She landed a matte black Mercedes-Benz G-Class SUV before she even had a license.
It was a statement.
The original was rumored to cost around $125,000, and she wasted no time making it her own. Working with Platinum Motorsport—the Kardashian-Jenner family’s go-to shop—she ditched the factory look for a "murdered-out" aesthetic. Think matte black everything and custom Forgiato rims.
Then things got weird.
In a move that car enthusiasts still debate, she eventually had that G-Wagon wrapped in black velvet. Yes, actual fabric-textured wrap. It was impractical, it was strange, and it was peak 2010s Kardashian culture.
When Customization Goes Nuclear: The G550 4x4²
If the velvet wrap was a cry for attention, the tangerine G550 4x4² was a full-blown siren. This isn’t your neighborhood G-Wagon. This is the "squared" version—a monster truck disguised as a luxury SUV, featuring portal axles and massive ground clearance.
Kylie picked this up around 2017 after her split from Tyga. Some people buy a new outfit after a breakup. She bought a $225,000 "monster truck."
She sent it to West Coast Customs for a total overhaul. The highlights?
- The Color: A blinding Tangerine Orange that was later color-matched to her Lamborghini Aventador SV Roadster.
- The Wheels: 24-inch Forgiato Terra Series rims that are 14 inches wide.
- The Tires: Massive 37-inch rubber that makes the vehicle look like it belongs in a military convoy rather than a Calabasas Starbucks drive-thru.
It’s loud. It’s tall. It basically requires a ladder to climb into.
The Brabus Adventure and the Silver Fox
Fast forward a bit, and Kylie’s taste shifted toward something slightly more technical but no less expensive. She’s been spotted frequently in a silver Mercedes-AMG G 63 equipped with a full Brabus Widestar kit.
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This one is for the gearheads.
It features the Brabus Adventure pack, which adds a carbon fiber hood, a beefy roof rack with a ladder, and integrated LED lights above the windshield. It looks like it’s ready for a cross-continental trek through the Sahara, even if it usually just treks to a photoshoot.
While the stock G 63 is already a beast with its 4.0L V8, the Brabus modifications can push these builds well into the $300,000+ range.
The Pranked G 580 (2025-2026 Update)
As of late 2025 and moving into early 2026, the G-Wagon is still the center of Jenner family drama. Just recently, Kylie’s beige Mercedes-Benz G 580—the new electric-infused era of the G-Class—became the first victim of a family "prank war."
Her sisters and mom literally covered the $161,500 SUV in toilet paper and Silly String.
Kylie posted the "damage" to her Instagram, laughing it off while showing the world that even her "daily driver" G-Wagon is the newest model on the market. The G 580 represents a shift toward the electric G-Class (the EQ technology), proving she’s keeping up with the latest Mercedes tech before most people even see them on the road.
Why the G-Wagon Matters for Her Brand
Look, plenty of celebrities drive G-Wagons. But for Kylie, it’s a branding tool.
The boxy silhouette of the G-Class provides the perfect backdrop for her "mirror selfies" and outfit checks. It’s high enough to give her privacy but recognizable enough to signal status instantly.
Experts in celebrity marketing often point to "The Kylie Effect." When she posts a customized car, search interest for those specific mods—like matte wraps or oversized Forgiato wheels—spikes globally. She hasn't just bought cars; she’s shaped the aftermarket car culture for an entire generation of influencers.
Reality Check: The Costs Nobody Talks About
It isn't all just shiny paint and cool photos. Maintaining a fleet like this is a logistical nightmare.
- Insurance: Insuring a teenager (at the time) in a $125k SUV with custom mods is a nightmare. Add in her history of minor accidents, and the premiums are likely higher than most people's annual salaries.
- Depreciation vs. Customization: Generally, heavy mods hurt a car’s resale value. But the "Kylie Jenner" name tag flips the script. Her old velvet G-Wagon was once listed for $145,000, holding its value surprisingly well because of the celebrity provenance.
- Fuel and Upkeep: These V8 engines (and the heavy Widestar kits) are incredibly thirsty. Not that she cares about gas prices, but the frequent maintenance on high-performance Brabus parts requires specialized technicians.
Actionable Insights for Aspiring G-Wagon Owners
You might not have $14 million for a car collection, but you can take a page from the Kylie playbook if you're eyeing a G-Class:
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- Start with the Wrap: If you want the "Kylie look," don't paint the car. A high-quality matte or satin wrap preserves the original paint and allows you to change the vibe (like her baby blue phase) without ruining the vehicle.
- Wheels are Everything: The easiest way to spot a "celebrity" G-Wagon vs. a stock one is the rims. Forgiato and Vossen are the standard-bearers for that ultra-luxury look.
- Check the Model: If you’re buying used, look for the 2019+ redesign. The interior was completely overhauled with the dual-screen MBUX system, which is a massive leap forward from the older, cramped interiors of the early 2010s models Kylie started with.
The G Wagon Kylie Jenner relationship is a decade-long love story with German engineering and Los Angeles excess. From velvet wraps to electric G 580s, she’s used these trucks to define her aesthetic. Whether you love the "over-the-top" mods or hate them, you can't deny that she’s the undisputed queen of the G-Class.