It is a Saturday afternoon, January 17, 2026. If you're looking at your brokerage app trying to figure out what is the price of ford stock today, you’ll see it sitting at $13.61. The market is closed, so that’s the number etched in stone until the opening bell rings on Monday morning.
Honestly, the last few trading sessions have been a bit of a rollercoaster for the Blue Oval. Just yesterday, Friday, the stock took a -1.47% dip. It opened at $13.76 and spent most of the day fighting gravity before settling at that $13.61 mark. It’s a classic Ford move—one step forward, half a step back.
The Numbers You Actually Care About
Let's talk turkey. A single share price doesn't tell the whole story. To really get why $13.61 matters, you’ve gotta look at the 52-week range. Over the last year, Ford (NYSE: F) has swung between a low of $8.44 and a high of $14.50.
We’re currently trading much closer to the top of that range than the bottom.
Basically, investors have been feeling better about Ford lately than they did a few months ago. The company’s market cap is hovering around $54.19 billion. For a legacy automaker trying to reinvent its entire soul, that's a respectable weight class.
One thing that keeps people glued to this stock? The dividend. The yield is sitting pretty at roughly 4.41%. In a world where tech stocks give you zero back in cash, Ford’s $0.60 annual payout (usually 15 cents a quarter) is a nice little "thank you" for sticking around.
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Why Did the Price Dip Yesterday?
Markets are finicky. Yesterday’s drop to $13.61 wasn't necessarily a vote of no confidence in the F-150. It was more about the broader market breathing out. The S&P 500 and the Nasdaq were both relatively flat to slightly down. Ford just happened to slide a bit faster than the general index.
There’s also some chatter about upcoming earnings. Analysts are bracing for the next report, where earnings per share (EPS) are projected to be around $0.11. That's a steep drop from the same period last year. Why? Because Ford is currently paying the "innovation tax."
The Massive $19.5 Billion Pivot
You might have missed it in the flurry of holiday news, but Ford recently dropped a bombshell about its strategy. They are taking a massive $19.5 billion charge to pivot their EV strategy.
It sounds scary. It sort of is. But here’s the logic: Jim Farley and his team realized that pure battery electric vehicles (BEVs) aren't growing as fast as they hoped. Consumers are nervous. They want range. They want chargers that actually work.
So, Ford is doubling down on hybrids and "extended-range" electric vehicles (EREVs). These are cars that have a battery but also a small gas generator to keep you from getting stranded in the middle of a Nebraska snowstorm.
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- Ford Pro: This is the secret weapon. It’s the division that sells vans and trucks to businesses. It’s insanely profitable.
- Model e: This is the EV division. It’s losing money, but the goal is to get it to break even by 2029.
- Ford Blue: The traditional gas and hybrid wing. This is what’s keeping the lights on and paying that dividend.
What the Pros are Saying
Piper Sandler recently gave the stock a boost, upgrading it to "Overweight" with a price target of $16.00. They like the "eyes-off" self-driving tech Ford is cooking up. They also like that Ford is being honest about the EV slowdown instead of lighting cash on fire to chase Tesla.
On the flip side, S&P Global Ratings has a "negative" outlook. They’re worried about margins. If Ford can’t get its costs under control—especially with high labor costs and those pesky tariffs—it might be hard to maintain that "BBB-" credit rating.
What Most People Get Wrong About Ford
Everyone looks at Tesla and thinks Ford is "losing."
That’s a narrow way to look at it. Ford isn't trying to be a software company that happens to make cars. They are a truck company that is learning to write code. Their 13% market share in the U.S. is built on the back of the F-Series, which has been the best-selling truck since forever.
The real story for 2026 isn't just what is the price of ford stock today, but rather: can they make a "cheap" EV? They’re working on a new "Universal EV Platform" for smaller, affordable models. If they can launch a $25,000 electric Maverick that actually makes a profit, the stock price won't be $13 anymore. It’ll be significantly higher.
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Should You Buy at $13.61?
I’m an expert writer, not your financial advisor. But here’s the nuanced view.
If you are looking for a moonshot like Nvidia, Ford probably isn't it. It’s a slow-moving giant. However, if you want a decent dividend and a company that has a massive "moat" in the commercial vehicle space, $13.61 looks like a fair entry point.
The stock has a Forward P/E ratio of about 9.57. Compare that to the rest of the market, and Ford looks downright cheap. It’s trading at a discount because people are scared of the transition.
Actionable Next Steps
If you’re watching the price of ford stock today, don't just stare at the ticker. Do these three things to get a better handle on your investment:
- Watch the Hybrids: Keep an eye on the sales numbers for the Maverick and F-150 hybrids. If these continue to skyrocket (they grew over 30% recently), Ford is winning the transition.
- Check the Cash Flow: Look at the "Free Cash Flow" in the next quarterly report. Ford needs that cash to fund its $9 billion annual capital expenditure without cutting the dividend.
- Monitor the BYD Rumors: There are whispers that Ford might partner with BYD for batteries outside the U.S. If that deal happens, it could drastically lower their EV production costs.
Keep your head on a swivel. The auto industry is changing faster than it has in a century. $13.61 might seem boring now, but with the 2026 "Ford+" plan in full swing, the floor is definitely shifting.