You’ve probably seen the little blue oval everywhere, but when you look at the ford motor company stock ticker, things get a lot messier than a simple logo.
Honestly, it’s a bit of a head-scratcher. On one hand, you’ve got this American icon that’s been around since 1903. On the other, you have a stock—ticker symbol F—that has basically lived in a $10 to $15 range for what feels like an eternity.
As of January 2026, Ford is trading right around $13.81.
It’s easy to look at that price and think the company is stuck in neutral. But if you dig into the actual numbers from 2025 and the projections for the rest of this year, there’s a much more complex story happening under the hood.
Last year, Ford actually crushed it. The stock was up about 36% to 42%, depending on which month you started counting, easily doubling the S&P 500's performance. That doesn't happen by accident.
The Three Fords: Blue, Pro, and Model e
To really understand the ford motor company stock ticker, you have to stop thinking of it as one car company. Internally, Ford has split itself into three distinct "businesses," and they are performing very differently.
Ford Blue is the gas-and-hybrid division. This is the cash cow. It’s the F-150s, the Mustangs, and the Explorers that keep the lights on. In early 2025, this segment was pulling in billions in EBIT (earnings before interest and taxes), essentially subsidizing everything else the company does.
Ford Pro is the secret weapon that most retail investors ignore. This is the fleet side—think delivery vans for Amazon or trucks for construction crews. It’s high-margin, it involves software subscriptions, and it’s arguably the most stable part of the entire ticker.
Then there’s Ford Model e. The EV division.
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Kinda painful to look at, right?
In late 2025, Ford took a massive $19.5 billion charge related to its EV assets. They realized that the "build it and they will come" strategy for electric cars wasn't working as fast as they hoped. Most of that hit was a paper loss (asset write-downs), but about $5.5 billion of it is real cash that will be flowing out of the company throughout 2026 and 2027.
Why the $13 Price Tag is Deceptive
You might ask: "If they just lost $19 billion, why isn't the stock at zero?"
Markets are weird. They often prefer a "clean" balance sheet over a "hopeful" one. By taking that massive charge in December 2025, CEO Jim Farley basically cleared the decks. He admitted that the first-generation EV strategy was too expensive and pivoted toward what they’re calling the "Universal EV Platform."
Basically, they are moving away from fancy, high-priced EVs and focusing on affordable ones and hybrids.
The market liked the honesty.
Since the start of 2026, we've seen analysts from places like UBS and TD Cowen actually raise their price targets. Joseph Spak at UBS recently bumped his target to $15. Itay Michaeli at TD Cowen did the same. They aren't predicting a moonshot, but they see a company that finally stopped bleeding cash into a black hole.
The Dividend: Why People Actually Hold F
If you're looking for 10x growth, the ford motor company stock ticker is probably going to disappoint you. It’s not Nvidia. It’s not even Tesla.
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People buy Ford for the "check in the mail."
As of right now, Ford pays an annual dividend of $0.60 per share. At a stock price of $13.81, that’s a dividend yield of about 4.34%.
For a boring old car company, that’s actually pretty great. Compare that to the average NYSE company yield of 3.42%, and you start to see why the "Hold" rating is so common among Wall Street analysts. They don't expect the price to skyrocket, but they trust the cash flow.
Here’s a quick look at the 2025 dividend track record:
- March: $0.15 (plus a $0.18 supplemental in early 2024, though 2025 stayed steady)
- June: $0.15
- September: $0.15
- December: $0.15
The payout ratio is sitting around 51%. That means Ford is using about half of its earnings to pay shareholders. That’s a healthy spot. It’s not so high that the dividend is at risk of being cut, but it’s high enough to keep investors from jumping ship to a tech stock.
What to Watch for in 2026
If you’re watching the ford motor company stock ticker this year, the next big date is February 4, 2026. That’s the Q4 and full-year 2025 earnings report.
Wall Street is expecting an EPS (Earnings Per Share) of about $0.08. That sounds low—and it is—because of those massive EV charges we talked about. But revenue is expected to be up to around $40.69 billion.
The real test for Ford this year isn't how many cars they sell. It's the margins.
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Can they make money on a hybrid Maverick? Yes.
Can they make money on an F-150 Lightning? Still tough.
The company has stated they expect Model e (the EV wing) to finally reach profitability by 2029. That’s a long way off. In the meantime, the stock price is likely to be a tug-of-war between the massive profits from Ford Pro and the massive investments required for the next generation of batteries.
The "Red Flags" Nobody Talks About
We have to be real here: Ford has a debt problem.
Their debt-to-equity ratio is around 2.20. In a world where interest rates have been volatile, that’s a lot of weight to carry. They also have a current ratio of 1.12, which is just "okay." It means they can cover their short-term bills, but they don't have a massive mountain of extra cash just sitting around.
There's also the competition. While Ford has held the "best-selling truck" title for 49 years (828,832 F-Series trucks sold in 2025 alone), the gap is shrinking. Hyundai, Kia, and the Chinese manufacturers like BYD are putting massive pressure on the global market.
Ford is currently in talks with BYD about a hybrid-vehicle battery partnership. If that goes through, it could lower costs significantly, but it also shows just how much Ford needs outside help to stay competitive in the "new" car world.
Actionable Insights for Investors
If you’re thinking about putting money into the ford motor company stock ticker, don't treat it like a gamble. Treat it like a utility.
- Check the Yield: If the price drops below $12, that dividend yield starts looking incredibly juicy (over 5%). That's often where the "floor" for the stock is.
- Watch the "Pro" Segment: Everyone talks about EVs, but Ford Pro is the real engine of this company. If their commercial sales or software subscriptions dip, that's a bigger red flag than an EV delay.
- Mind the Technicals: Currently, the stock has strong support at $12.50. If it breaks above $14.50 and stays there, it’s a sign that the market has finally forgiven the $19 billion write-down.
- The February 4th Earnings: This will be the first time we see the full impact of the late-2025 restructuring. Look at the "Free Cash Flow" guidance for 2026. If it’s between $2 billion and $3 billion, the dividend is safe.
The ford motor company stock ticker is basically a bet on whether a 120-year-old giant can learn to run as fast as a startup. It's a slow-moving story, but for those who like steady dividends and a bit of American grit, it’s one that usually finds a way to keep rolling.
To stay ahead, keep a close eye on the SEC filings, specifically the 10-K coming out in early 2026. This document will detail the exact "cash effects" of their pivot away from pure EVs. If the cash costs for the restructuring end up lower than the $5.5 billion estimate, the stock could see a significant relief rally as the market realizes the "worst-case scenario" wasn't as bad as feared.