Scott Cawthon probably didn't realize he was building a multi-million dollar toy empire back in 2014. He was just a guy making a horror game about a haunted pizzeria. Now, Five Nights at Freddy’s toys occupy entire aisles at retail giants like Walmart and Target. It’s wild. You have kids who are too scared to actually play the games, yet they sleep with a plush version of Foxy the Pirate every single night.
The transition from a pixelated indie jump-scare simulator to a physical merchandise juggernaut wasn't accidental. It was fueled by a community that treats lore like a full-time job. Every action figure, every mystery mini, and every Funko Pop! represents a piece of a story that is notoriously difficult to piece together. For some, these aren't just toys. They’re physical trophies of a digital nightmare.
The Funko Dominance and Why It Actually Matters
Funko is the big player here. Honestly, they basically own the FNAF toy space. When they first landed the license, people were skeptical. Could a brand known for big-headed, cute figures actually capture the grime and rust of Freddy Fazbear’s Pizza?
The answer was a resounding yes, but with a weird twist. Funko didn’t just make the "standard" versions of the characters. They went deep. They produced the "Glow in the Dark" variants, the "Flocked" versions that feel like actual fur, and the "Translucent" ones. Collectors went nuts. If you’re looking for Five Nights at Freddy’s toys today, you’re mostly looking at the 5-inch articulated action figures.
These figures are interesting because they often include "Build-a-Figure" pieces. You buy the whole set of four or five characters, and each one comes with a leg or an arm for a secret character like Springtrap or Ennard. It’s a brilliant, if slightly annoying, marketing tactic that forces you to clear out the whole shelf.
The Problem with Durability
Here is the truth: these action figures aren't exactly built for rough play. They have a tendency to "pop" at the joints. Many parents complain that Bonnie’s arm falls off if you look at it the wrong way. But for collectors? That’s almost a feature. It mimics the way the animatronics fall apart in the games.
Beyond Funko: You've Got Options
McFarlane Toys took a different approach. Instead of static figures, they went the LEGO route—sort of. They created "Construction Sets" that allow you to build the office from the first game, or the Pirate Cove, or the even more elaborate "Parts and Service" room.
These sets are legendary for their detail.
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The brick quality isn't quite at LEGO’s level—they can be a bit finicky to snap together—but the atmosphere is unmatched. They use "weathered" bricks. They aren't clean and shiny. They look oily and old, just like the game. If you’re a fan of the deeper lore, these sets are where you find the hidden "Easter eggs" tucked into the corners of the build.
The High-End Market: Youtooz and Sanshee
If you want the "prestige" stuff, you look at Sanshee or Youtooz.
Sanshee was one of the first companies to ever produce official FNAF merch. Their plushies are the gold standard. They look exactly like the in-game assets. If you see a Sanshee Chica on eBay for $200, don't be surprised. They lost the license for a while, making their original runs extremely rare.
Then there’s Youtooz. They specialize in vinyl figures with that signature "meme" aesthetic. They’ve leaned heavily into the "Security Breach" characters like Glamrock Freddy and Roxanne Wolf. Their designs are cleaner, more stylized, and arguably more durable than the Funko stuff.
Why the Secondary Market Is So Aggressive
Collecting Five Nights at Freddy's toys is sort of like playing the stock market. Some figures that originally sold for $10 now fetch $150. Why? Because Scott Cawthon and his licensing partners rotate characters constantly.
Once a "wave" of toys is gone, it’s usually gone for good.
Take the "Withered" animatronics, for example. Fans have been begging for more Withered Freddy and Withered Bonnie merch for years. For some reason, manufacturers focus heavily on the "Nightmare" versions or the "Circus" versions. This creates a massive vacuum. When a specific character like Lolbit or Golden Freddy gets a limited release, the scalpers pounce.
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- Rarity: Limited production runs.
- Exclusives: Hot Topic, GameStop, and Walmart often get exclusive variants.
- The "YouTuber" Effect: When creators like MatPat or Markiplier feature specific merch, demand spikes instantly.
The Bootleg Warning
You have to be careful. Seriously.
Because the demand for Five Nights at Freddy’s toys is so high, the market is flooded with "fakes." You’ll see them on Amazon or eBay—weird, off-model versions of Freddy with eyes that are slightly too far apart. Sometimes they’re called "Five Night Game Figures" or something equally generic to avoid copyright strikes.
How do you spot them?
- The Paint Job: Real Funko or Youtooz products have relatively clean paint lines. Bootlegs look like they were painted by someone in a very big hurry.
- The Smell: This sounds weird, but cheap bootlegs often have a strong, chemical plastic smell.
- The Joints: If the limbs don't move or they feel like they’re going to snap with zero pressure, it’s a fake.
What to Look for Right Now
If you’re starting a collection today, focus on the "Security Breach" or "Ruin" lines. These are currently in production, meaning you can get them at retail price. Buying the older stuff from FNAF 1 or FNAF 2 is going to cost you a premium.
Also, keep an eye on the "Snap" line by Funko. These are a newer format where you can swap heads, torsos, and legs between characters. They’re a bit more "toy-like" and less "statue-like," which makes them great for younger fans who actually want to play with them rather than just staring at them on a shelf.
The Mystery Mini Addiction
We have to talk about Mystery Minis. These are the small, 2-inch blind boxes. You don't know who you're getting until you open it. It’s gambling for kids, basically.
The "pull rates" are listed on the bottom of the box. Some characters are 1/12, meaning you’re likely to get them. Others are 1/36 or even 1/72. If you pull a 1/72 Glow-in-the-Dark Marionette, you’ve basically hit the jackpot. These tiny figures have a huge community around them for trading and selling.
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Actionable Steps for Collectors
If you want to get into the world of Five Nights at Freddy’s toys without going broke or getting scammed, follow this logic.
Start with the basics. Buy a standard Freddy Fazbear Funko Pop! or action figure. It’s the anchor of any collection. Don't go for the rare "chase" variants until you have the core cast.
Check the feet. Real Funko figures have legal text and serial numbers stamped on the bottom of the feet or the base of the neck. If it’s smooth plastic, it’s a knockoff.
Join the communities. Subreddits like r/fivenightsatfreddys or specialized Discord servers are the best places to find out when new waves are dropping. People post "sightings" in real-time. If someone sees a new wave at a Target in Ohio, you can bet they'll be in Illinois by the weekend.
Preserve the boxes. If you’re looking at these as an investment, the box is 50% of the value. Even for the action figures, "Mint in Box" (MIB) fetches a much higher price. If you’re buying them for a kid to play with, go ahead and rip them open, but know that the resale value drops to almost nothing the moment that plastic seal breaks.
The world of Five Nights at Freddy's merchandise is messy, expensive, and constantly changing. But that’s exactly why people love it. It’s a physical extension of a digital world that has kept people guessing for over a decade. Whether you're hunting for a rare 1-of-100 plush or just want a cool Bonnie to sit on your desk, the variety is staggering. Just watch out for the jumpscares—and the price tags.