It started with a bat. Well, not really, but that’s the legend we all cling to when we think about the Prince of Darkness. For decades, Ozzy Osbourne was the poster child for "how is he still alive?" His body was basically a walking chemistry experiment. But lately, the conversation has shifted. It’s not about the wild nights anymore. It’s about the pivot. We saw it with first Ozzy Osbourne now Hulk Hogan, where these titans of 80s and 90s excess are suddenly the faces of clean living, longevity, and botanical supplements.
Hulk Hogan—the man who once claimed his 24-inch pythons were fueled solely by vitamins and prayers (and, let’s be honest, a massive amount of "supplements" that weren't exactly over-the-counter)—is the latest to join this movement. He’s 71 now. He’s had over 25 surgeries. His back is held together by hardware. So when he launches a health brand, people pay attention. It’s a pattern. It’s a blueprint.
The Ozzy Blueprint: From Chaos to Cannabinoids
Ozzy’s transition wasn’t an overnight thing. It was born out of necessity. You reach a point where the Parkin 2 (a form of Parkinson's) and the decades of road wear-and-tear demand a change. Ozzy’s foray into the wellness space, specifically through his partnership with various lifestyle and wellness brands, marked a shift in how we view the "elder statesman" of rock. He stopped being a punchline for drug use and started being a case study in survival.
He didn't just retire to a garden. He stayed relevant by leaning into the very thing that people thought would kill him: his physical state. By being open about his pain management and his use of CBD and other alternative therapies, he paved the way for a very specific type of celebrity endorsement. It’s the "I’ve done it all, and this is what actually works" vibe. It feels authentic because, frankly, if Ozzy says a specific treatment helps him get out of bed, you believe him more than some 22-year-old fitness influencer who has never felt a joint ache in their life.
Why Hulk Hogan is Making the Leap Now
Hogan’s recent launch of his "Immortal" wellness line is the next logical step in this trend. You've got to understand the physical toll of professional wrestling. It's basically like being in a car crash every night for thirty years. Hogan has been very vocal lately about his "health overhaul." He dropped a significant amount of weight—nearly 40 pounds—and gave up alcohol entirely.
Honestly, seeing the Hulkster without a beer or a mountain of painkillers is a trip for anyone who grew up in the 80s. But that’s the point. The market for first Ozzy Osbourne now Hulk Hogan isn't just about the stars themselves; it's about their aging fanbase. The Gen Xers and Boomers who watched Hogan slam Andre the Giant are now the same people dealing with chronic back pain, inflammation, and the general "rust" of middle age.
🔗 Read more: Emma Thompson and Family: What Most People Get Wrong About Her Modern Tribe
When Hogan talks about his new line of CBD, THC, and functional mushrooms, he isn't selling to stoners. He’s selling to the guy who can’t play golf anymore because his knees hurt. He’s using his legendary status to bridge the gap between "scary" alternative medicine and mainstream wellness. It’s a brilliant business move, sure, but it’s also a reflection of a real cultural shift in how we handle aging.
The Science of the Pivot
Why does this work? It’s E-E-A-T in action: Experience, Expertise, Authoritativeness, and Trustworthiness.
- Experience: Hogan and Ozzy have more "experience" with physical trauma and recovery than almost anyone on the planet.
- Authority: They are icons. Their voices carry weight.
- Trust: Surprisingly, people trust them because they’ve been honest about their failures in the past.
Recent studies in the Journal of Dietary Supplements suggest that the "Silver Tsunami"—the aging population—is the fastest-growing demographic for alternative pain management. They are moving away from opioids (which Hogan has admitted to struggling with in the past) and toward botanicals. Hogan’s "Immortal" brand focuses on this specifically. He’s partnering with Carma HoldCo, the same powerhouse that handled Mike Tyson’s "Tyson 2.0" and Ric Flair’s "Ric Flair Drip."
These aren't just vanity projects. They are high-revenue machines. They target the "lifestyle" segment of the market where the margins are thick and the customer loyalty is even thicker.
The "Hard-Living Hero" Archetype
There is something deeply human about watching these guys try to fix themselves. It’s a redemption arc. We love a comeback story. When we see Hogan talking about how "mushrooms changed his life," it removes the stigma for a lot of people.
💡 You might also like: How Old Is Breanna Nix? What the American Idol Star Is Doing Now
He’s not the only one. Look at Mike Tyson. Look at Ric Flair. The common thread is a history of extreme physical and often mental stress, followed by a mid-to-late-life "awakening" powered by natural health products. It’s a pivot from the "invincible" persona to the "resilient" persona.
The transition from first Ozzy Osbourne now Hulk Hogan shows that the "Rockstar/Wrestler" lifestyle has a shelf life, but the brand doesn't. You can't headbang forever, and you can't take leg drops forever. But you can sell the solution to the pain those things caused.
What People Get Wrong About Celebrity Wellness
Most people think these celebrities just slap their names on a bottle of gummies and wait for the checks to roll in. While that happens sometimes, the ones that actually rank on Google and stay in the public eye (like Hogan’s) are deeply integrated into their personal stories.
Hogan didn't just launch a brand; he changed his entire physique. He did the "proof of concept" work on himself first. He looks leaner and clearer than he has in twenty years. That’s the "human quality" that AI-generated marketing misses. It’s the visceral reality of seeing a 70-year-old man who was once crippled by pain suddenly moving with ease.
Real-World Impact: Should You Follow the Lead?
If you’re looking at these icons and wondering if there’s actually something to the "wellness pivot," you have to look at the data. The move toward functional mushrooms (like Lion's Mane and Cordyceps) and cannabinoids is backed by a growing body of research regarding neuroprotection and inflammation.
📖 Related: Whitney Houston Wedding Dress: Why This 1992 Look Still Matters
However, it’s not a magic bullet. Hogan didn't just take some drops and get fit. He stopped drinking. He changed his diet. He stayed consistent with physical therapy. The supplements are the "plus one," not the whole math equation.
What to Look for in These Brands:
- Transparency: Does the brand provide Certificate of Analysis (COA) for their products? (Hogan’s partners generally do).
- Sourcing: Where are the ingredients coming from? Functional mushrooms lose their potency if they are mostly "grain spawn" rather than the actual fruiting body.
- Dosage: Is it a "fairy dust" amount just to list it on the label, or is it a therapeutic dose?
The Future of the Aging Icon
Expect to see more of this. The era of the "celebrity fragrance" is dying. The era of "celebrity longevity" is just getting started. We’re going to see more 80s stars coming out of the woodwork to tell us how they’ve discovered the fountain of youth in a specific root or fungus.
It makes sense. They have the money to test the best tech, the best supplements, and the best doctors. They are the "canaries in the coal mine" for aging. If it works for a guy who spent 40 years getting dropped on his head, it might just work for your lower back pain from sitting in an office chair too long.
Actionable Steps for Your Own "Hogan Pivot"
If you're inspired by the first Ozzy Osbourne now Hulk Hogan trend, don't just go out and buy every celebrity-endorsed bottle you see. Start with the lifestyle foundations they actually used:
- Audit Your Inflammation: Hogan quit booze. Ozzy cut back on the chaos. Identify one thing in your diet or lifestyle that is actively causing inflammation and remove it for 30 days.
- Research Functional Mushrooms: Look into Lion's Mane for cognitive focus and Reishi for sleep. These are staples in the new "Immortal" line for a reason.
- Consult a Professional: These guys have doctors monitoring their bloodwork. If you’re going to start a heavy regimen of supplements, get a baseline blood panel done first.
- Focus on Mobility: All the CBD in the world won't help if your muscles are shortened and tight. Incorporate basic mobility work—think "functional movement" over "heavy lifting."
The takeaway here isn't that Hulk Hogan found a miracle. It’s that even the most damaged, worn-down bodies can see a massive turnaround with a shift in focus. It’s about the move from "destruct mode" to "repair mode." That is a lesson anyone can use, whether you’ve headlined WrestleMania or just headline your own living room.
Next Steps for Your Wellness Journey
Investigate the specific benefits of Cordyceps for energy if you're looking to replace caffeine, and always check for third-party testing on any cannabinoid product to ensure you aren't just buying flavored oil. Consistency in these small changes is exactly how icons like Hogan managed to "get their lives back" in their seventh decade.