If you’ve spent any time following the business side of professional tennis, you know the United States Tennis Association (USTA) isn't just about local court bookings. It’s a massive machine. At the heart of its commercial engine is Kirsten Corio, the Chief Commercial Officer. People look for the usta kirsten corio email for a dozen different reasons. Maybe you’re a tournament director trying to navigate the complex sanctioning world. Maybe you’ve got a tech platform that you swear will change how fans watch the US Open. Or maybe you're just a frustrated fan who feels like the ticketing system let you down during the Labor Day weekend rush.
Getting a direct line to a C-suite executive at a major sports federation isn't like emailing your local club pro. It's a wall.
Why Everyone Wants the USTA Kirsten Corio Email Right Now
Corio isn't just another executive. Since she stepped into the CCO role, she's been the driving force behind the US Open’s record-breaking revenue streaks. We are talking about an event that cleared $500 million in gross revenue recently. When an organization is that successful, everyone wants a piece of the conversation.
Business is about access.
Searching for a specific corporate email address usually leads to those sketchy "database" sites that charge you $20 for a bounced address. Honestly, most of those are outdated the second they’re scraped. In the world of high-stakes sports management, the usta kirsten corio email follows the standard corporate structure used by the USTA headquarters at the National Tennis Center.
Most USTA staff emails follow a predictable format: lastname@usta.com or firstname.lastname@usta.com. Given her seniority, she likely has a gatekeeper—an executive assistant who filters the "noise" from the "news." If you're cold-emailing her about a sponsorship for your 12-and-under regional trophy, you're probably going to hit a dead end or get rerouted to a general inbox.
The Commercial Strategy Under Corio
To understand why you'd even want to contact her, you have to look at what she actually does. She’s responsible for:
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- Ticketing and hospitality (those insanely expensive luxury suites).
- Partnerships (think Rolex, Emirates, and Ralph Lauren).
- Digital strategy and the US Open app.
- Broadcast rights and media distribution.
She’s a veteran of the NBA, and she brought that "league-first" mentality to tennis. It worked. Under her watch, the US Open has become as much a lifestyle brand as a sporting event. If your reason for seeking the usta kirsten corio email is related to a high-level partnership, you better have your pitch deck tight. She has spoken publicly about the importance of "fan engagement" and "digital transformation," so if your outreach doesn't touch those pillars, it’s probably destined for the trash folder.
The Reality of Reaching Out to USTA Leadership
Let’s be real for a second.
High-level executives rarely answer unsolicited emails from strangers. If you do manage to find the usta kirsten corio email, what happens next? If it's a complaint about a $25 honey deuce cocktail being too expensive, it’s going to get deleted. If it’s a genuine business proposal, it usually goes through a "vetting" process.
How to Actually Get Noticed
If you really need to reach Kirsten Corio or the commercial team, the "direct email" approach is actually the lowest-percentage play. You’re better off using LinkedIn for a warm introduction. Tennis is a surprisingly small world. Everyone knows everyone.
- Check your mutual connections. If you have someone who worked at the NBA or the USTA, ask for a "bridge" email.
- Keep it brief. Executives read on their phones between meetings. If they have to scroll to find the "ask," they won't.
- Focus on the USTA’s current mission. They are currently obsessed with growing the game to 35 million players in the US by 2035. If you aren't helping them hit that 35M goal, you’re not a priority.
Common Misconceptions About USTA Contact Info
A lot of people think that finding the usta kirsten corio email is a "golden ticket" to solving problems with their USTA membership or NTRP rating. It's not.
The USTA is divided into "National" and "Sections." Kirsten Corio handles the National commercial interests—mostly the US Open and massive brand deals. She has nothing to do with why your local League coordinator in Florida didn't respond to your dispute about a rain-out. For that, you need your Sectional office.
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People also get confused about her role versus the CEO's role. Lew Sherr is the CEO. Corio is the CCO. If you’re looking to talk money, media, or marketing, she’s the one. If you’re looking to talk about the "state of the game," that’s more in Sherr's wheelhouse.
What the Data Says About US Open Growth
Under Corio's commercial leadership, the US Open has seen a massive shift toward "entertainment-first" programming. This includes "Fan Week," which saw nearly 160,000 people show up before the main draw even started. This is relevant to anyone searching for her email because it shows her bias: she likes scale. She likes big ideas that bring in non-traditional tennis fans.
If you're pitching something small-scale, you're barking up the wrong tree.
The Professional Way to Handle Outreach
If you have a legitimate reason to hunt down the usta kirsten corio email, you should treat it like a legal filing. No typos. No "Hey Kirsten!" (unless you actually know her).
Use a clear subject line.
"Proposal: Digital Fan Engagement for 2026 US Open" is better than "Checking in."
Be prepared for the "No." Or worse, the silence.
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The USTA is a non-profit, but it operates like a Fortune 500 company. Their offices at 70 West Red Oak Lane in White Plains or the NTC in Flushing Meadows are buzzing with activity. They receive thousands of inquiries daily. Your email is one drop in a very large bucket.
Alternatives to Direct Email
Sometimes the best way to get to a CCO isn't through their inbox.
- USTA Corporate Communications: If you're media, go through the press office. They have a dedicated portal.
- Industry Conferences: Corio is a frequent speaker at events like the SBJ (Sports Business Journal) summits. Showing up in person is worth a thousand emails.
- The "Bottom-Up" Approach: Find a Director or Manager in the marketing department. They are far more likely to respond, and if your idea is good, they will "socialize" it up the chain to Corio.
Final Steps for Professional Contact
Before you hit "send" on any email to a USTA executive, do your homework. Read their latest annual report. Look at their 990 tax filings if you want to see where their money actually goes. It’s all public.
If you are determined to use the usta kirsten corio email, make sure your value proposition is undeniable. Don't ask what the USTA can do for you; tell them how you can help them hit that 35 million player milestone or increase the US Open's global broadcast footprint.
Actionable Next Steps:
- Verify the email format using a tool like Hunter.io or RocketReach, but don't rely on them 100%.
- Identify the specific department your inquiry falls under (Marketing, Pro Tennis, or Community Tennis) before targeting a C-suite executive.
- Draft a 3-sentence "elevator pitch" that focuses entirely on USTA's 2026-2030 strategic goals.
- If you don't hear back in 10 business days, follow up once, then move on to a different contact within the organization.
- Prioritize LinkedIn messaging over cold email if you have a shared professional group or certification.