You’re walking down Melrose or maybe grabbing a pre-game drink near SoFi Stadium, and you see it—the horns. But not all horns are created equal. Finding a Los Angeles Rams hat that actually looks good on your head is surprisingly difficult because the team has one of the most complex visual histories in the NFL.
Honestly, the "rebrand" in 2020 changed everything. Some people still haven't forgiven the "bone" color or the neon-gradient numbers. But whether you love the modern look or you’re a die-hard for the classic royal blue and yellow, picking a cap isn't just about grabbing the first thing you see on a rack. It's about the crown height, the brim curve, and whether you're trying to represent the St. Louis era, the old-school LA days, or the current Super Bowl LVI champion era.
The Fit Dilemma: 59FIFTY vs. 9FORTY vs. Everything Else
Most guys just walk into a Lids and grab a hat. Big mistake.
The New Era 59FIFTY is the "official" on-field cap. It’s a beast. It’s a high-profile, flat-brim, fitted hat. If you have a rounder face, this can make you look like a literal thumb. It’s stiff. It requires a "break-in" period that some people just don't have the patience for. On the flip side, the 9FORTY is what you see most casual fans wearing. It’s got that pre-curved brim and an adjustable back. It sits lower on the head. It’s "dad hat" adjacent but with more structure.
Then you have the '47 Brand hats. These are for the fans who want to look like they’ve owned their Los Angeles Rams hat since the 70s. They use a garment-wash fabric that feels soft the second you put it on. No stiff buckram in the front panels. Just floppy, comfortable, vintage vibes.
Why the 2020 Logo Still Divides the Fanbase
Let's talk about the "LA" logo with the horn growing out of it.
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When it first dropped, Twitter absolutely melted down. People compared it to a news station logo or a charger cable. But here’s the thing: it grows on you. In the context of a modern, tech-forward city like Los Angeles, the sleek lines make sense. However, if you're a purist, you're looking for the "Sol" (the bright yellow) and the "Royal" (the deep blue) without the gradients.
The "Modern Throwback" is a specific niche in Rams headwear. These are hats that use the current logo but stick to the iconic color palette of the 1960s-1990s. It’s a bridge between generations. You’ll see Cooper Kupp or Aaron Donald (well, before he retired) rocking these during camp. They signify that you know the history but you're living in the present.
What to Look for in a Quality Rams Cap
Don't buy the cheap knockoffs you see at gas stations near the stadium. Seriously. The embroidery is always thin, the "horns" look like weird bananas, and the blue is never quite right.
Real NFL licensed gear uses specific thread counts for the 3D embroidery. When you run your finger over the horn on a genuine Los Angeles Rams hat, it should feel substantial. It should pop. If the stitching looks flat or you can see the white fabric underneath the blue threads, put it back.
- Fabric matters. Most on-field hats are 100% polyester now because it wicks sweat.
- Wool blends are rarer but warmer—great for those (rare) chilly nights at SoFi or if you’re traveling to an away game in Seattle.
- The Undervisor. Check the color under the bill. A "grey brim" is the classic streetwear look. A "green brim" screams 80s/90s vintage. A "black brim" is modern and hides dirt better.
The "Vince Ferragamo" Era vs. The "Greatest Show on Turf"
Wait, which Rams are we talking about?
Because the team moved to St. Louis in 1995 and stayed until 2015, there is a twenty-year gap where the "Rams" identity was tied to the Midwest. Those hats usually featured the navy and gold—not the royal and yellow. If you’re wearing a navy and gold Los Angeles Rams hat, you’re technically wearing a bit of a historical contradiction. The LA Rams moved back and immediately reverted to the blue and white (briefly) and then the royal and yellow.
If you want to look like a "real" local, find the blue and white hats from the mid-60s. Think Roman Gabriel or the "Fearsome Foursome." It’s a minimalist look. Just a navy hat with white horns. It’s sophisticated. It doesn't scream "I just bought this at the airport."
How to Style Your Hat Without Looking Like a Teenager
Look, we love the team. But wearing a bright blue and yellow hat with a matching jersey, matching shorts, and matching shoes is... a lot.
Try a "clean" look. A charcoal grey hoodie with a classic royal blue Los Angeles Rams hat creates a nice contrast. It lets the hat be the focal point without making you look like a walking billboard. If you’re going to a game, sure, go all out. But for a Saturday morning at the grocery store? Tone it down.
The "Snapback" (9FIFTY) is great because it’s adjustable, but it has a very specific "streetwear" silhouette. If you’re over 40, you might feel more comfortable in a "Clean Up" style from '47 Brand. It’s less aggressive. It says "I like football" rather than "I'm trying to start a YouTube channel about sneaker collecting."
Care and Maintenance (Because Sweat Happens)
LA is hot. You’re going to sweat in your hat.
Whatever you do, do not throw your Los Angeles Rams hat in the dishwasher. People say it works; those people are wrong. The heat ruins the internal adhesives and the brim will never be the same.
- Use a soft toothbrush.
- Get some mild detergent mixed with cold water.
- Scrub the sweatband specifically—that’s where the salt builds up.
- Air dry only. Use a balled-up towel inside the crown to help it keep its shape while it dries.
If your hat gets "fuzzy" (pilling), use a small fabric shaver or even a disposable razor to very gently—and I mean gently—shave off the lint. It’ll look brand new.
Specific Recommendations for Different Head Shapes
If you have a massive head (size 7 5/8 and up), stay away from the "One Size Fits All" unstructured hats. They will look like a tiny beanies on you. Stick to the 59FIFTY or high-profile snapbacks. They provide the vertical space your cranium needs.
For smaller heads, the "Petite" or "Small-Medium" stretch-fit hats are your best friend. A high-profile hat on a small head makes you look like a kid wearing his dad's gear. Not the vibe we're going for.
The Actionable Bottom Line
To find the perfect Los Angeles Rams hat, you need to decide on your era first. Do you want the Super Bowl LVI modern look, the 90s St. Louis Navy/Gold, or the classic LA Royal/Yellow?
Once you’ve picked your era, choose your structure. If you want a crisp, sharp look for photos, go with the New Era 59FIFTY (fitted) or 9FIFTY (snapback). If you want a hat you can wear all day at a BBQ or the beach, go for a '47 Brand Clean Up or a New Era 9TWENTY.
Always check the holographic NFL sticker. If it's missing, it's a fake. Check the horn alignment—the tips of the horns should point toward the front-center of the crown, balanced on both sides. Lastly, don't be afraid of the "Bone" colorway; it's actually one of the most versatile colors the Rams have ever released for everyday wear.
Go to a physical store if you can. Try on three different versions of the same size. Believe it or not, because these are hand-assembled, every single hat fits slightly differently. Find the one that doesn't pinch your temples. Your game-day experience will thank you.