You’d think the company that owns two Formula 1 teams, a dozen soccer clubs, and basically invented the modern extreme sports industry would have a massive, neon-lit skyscraper in the middle of a global city like London or New York. Nope. If you want the official Red Bull headquarters address, you have to look toward a tiny, quiet village in the Austrian Alps called Fuschl am See.
It’s a bit weird, honestly.
The exact spot is Am Brunnen 1, 5330 Fuschl am See, Austria.
Most people expect a corporate glass tower. What they find instead is a collection of two massive copper-clad "volcanoes" rising out of a man-made lake, surrounded by mountains and greenery. It’s arguably one of the most unique corporate offices on the planet, but it’s tucked away in a place where cows outnumber creative directors.
Why Fuschl am See?
Dietrich Mateschitz, the late co-founder and the mastermind behind the brand’s image, was notoriously private. He didn't want a suite on Park Avenue. He wanted something that felt like the brand: grounded in the Alps, slightly mysterious, and wildly ambitious.
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The village of Fuschl am See is located in the Salzkammergut region. It’s breathtaking. We're talking postcard-perfect turquoise water and air so crisp it feels like it’s been filtered through silk. By keeping the Red Bull headquarters address here, the company maintained a "small town" tax profile while operating a multi-billion dollar empire. It also kept the paparazzi and curious fans at a distance. You can't just stumble upon this place while walking to a Starbucks. You have to mean to go there.
The architectural insanity of Am Brunnen 1
Let's talk about the "volcanoes."
When you arrive at the Red Bull headquarters address, you aren't greeted by a reception desk in a lobby. You see these two giant, conical structures covered in copper scales. They represent the power and "explosiveness" of the brand. There’s a herd of 14 bronze bulls—the largest bronze cast in Europe—depicted charging out of the building across a water feature. It’s dramatic. It’s expensive. It’s very Red Bull.
Inside, it’s all about flow. The offices are designed to be open and collaborative, reflecting the "gives you wings" philosophy. There are no cubicles. Instead, there’s a lot of glass, natural wood, and views of the lake that would make any office worker in a windowless cubicle weep.
The site isn't just for paperwork. It’s the brain of the operation. While the actual canning of the drink happens primarily through their partner, Rauch, in nearby Rankweil, every marketing campaign, sponsorship deal, and strategic pivot for the global brand is decided right here in this Alpine village.
The global footprint: It’s not just Austria
While Fuschl is the heart, the lungs of the company are scattered across the globe. If you’re looking for a Red Bull headquarters address because you want a job or want to pitch a sponsorship, you might actually be looking for one of their regional hubs.
- North America: The U.S. headquarters is in Santa Monica, California. Specifically, 1740 Stewart St, Santa Monica, CA 90404. This is where the media house lives. If you see a Red Bull video on YouTube, chances are the strategy came out of this California office.
- United Kingdom: They have a major presence at Seven Dials, London. It’s much more "urban cool" than the Austrian mothership.
- The Racing Team: If you’re looking for Max Verstappen’s "office," you won’t find it in Fuschl. Red Bull Racing is based in Milton Keynes, UK (Bradbourne Dr, Tilbrook, Milton Keynes MK7 8BJ). That’s where the cars are built and the engineers live.
It’s a decentralized empire. Each office has a different vibe, but they all answer back to that tiny village in Austria.
What happens if you just show up?
I’ll be blunt: don’t expect a tour.
Unlike the Googleplex or Apple Park, which have visitor centers and cafes, the Red Bull headquarters address in Fuschl is a fortress of productivity. It’s a private workspace. There is no museum. There is no gift shop where you can buy a limited-edition hat. Security is tight, and while you can take photos of the bronze bulls from the exterior, you aren't getting past the front door without an appointment.
I’ve heard stories of fans driving three hours from Munich just to see the volcanoes, only to realize they can’t even get into the parking lot. If you want the "Red Bull experience," you’re better off going to Hangar-7 in Salzburg.
Hangar-7: The public face of the brand
Located about 20 minutes away from the official Red Bull headquarters address, Hangar-7 at the Salzburg Airport (Wilhelm-Spazier-Straße 7A, 5020 Salzburg) is where the public actually gets to play.
This place is incredible.
It’s a massive glass dome housing the Flying Bulls' aircraft collection, several Formula 1 cars, and the "Ikarus" restaurant, which hosts a different Michelin-starred chef every month. It’s free to enter. If you want to feel the brand's energy, go here. The headquarters is for work; the Hangar is for show.
Logistics and contacting the beast
Contacting Red Bull isn't like calling a local plumber. They are famously protective of their internal directory.
If you have a legitimate business inquiry for the Austrian headquarters, the general phone number is usually listed as +43 662 65820. But honestly? Good luck getting past the gatekeeper if you're just cold-calling.
For most people, the "Contact Us" form on their website is the only way in. They’ve streamlined their communication so that sponsorship requests, athlete applications, and media inquiries are all funneled through specific digital portals. They don't want physical mail piling up at Am Brunnen 1 unless it's a legal document or a signed contract.
Common misconceptions about the address
A lot of people think Red Bull is a Thai company. They aren't wrong, but they aren't totally right either.
The drink started as Krating Daeng in Thailand. Chaleo Yoovidhya created it. Dietrich Mateschitz "discovered" it while trying to cure his jet lag in Bangkok. They became 49/49 partners (with 2% going to Chaleo's son). While the Yoovidhya family still holds the majority stake, the operational headquarters—the place where the brand as we know it was built—has always been the Red Bull headquarters address in Austria.
The Thai side of the business operates largely independently as T.C. Pharmaceutical Industries. If you're looking for the "original" syrup, you're looking for Bangkok. If you're looking for the marketing juggernaut that puts people in space, you're looking for Fuschl am See.
Why the location matters for SEO and Business
From a business perspective, keeping the Red Bull headquarters address in a remote location is a masterstroke in brand positioning. It creates an aura of "The Mountain Lab." It suggests that the brand isn't just another corporate entity in a concrete jungle. It’s something different.
For someone researching the company, understanding this geography helps explain why they do what they do. They are an Austrian company through and through. Their culture is rooted in the ruggedness of the Alps.
What to do if you're visiting the area
If you happen to find yourself in the Salzburg region and decide to drive past the Red Bull headquarters address, here is how to make the most of it:
- Drive by early: The light hitting the copper volcanoes at sunrise is stunning.
- Respect the perimeter: Don't try to hop the fence for a selfie with the bronze bulls. The security doesn't find it "extreme" or "cool." They will just call the police.
- Head to Fuschlsee: After you see the building, go to the lake itself. There’s a walking path that circles the entire lake (about 11km). It’s one of the most beautiful walks in Europe.
- End at Hangar-7: As mentioned, this is the real destination for fans. You can see the Red Bull Stratos capsule (the one Felix Baumgartner jumped out of) and get a drink at the Mayday Bar.
Practical steps for business inquiries
If you are trying to reach out to the company for professional reasons, stop looking for a physical mailbox. Use these channels instead:
- Sponsorships: Use the "Red Bull Content Pool" or their specific athlete application portals. They rarely, if ever, respond to unsolicited physical mail sent to the Red Bull headquarters address.
- Jobs: Their "Jobs" portal is surprisingly transparent. You can see exactly which roles are based in Fuschl versus which ones are in Salzburg or Vienna.
- Media: If you're a journalist, the Red Bull Content Pool is your best friend. It’s where they host all their high-res imagery and press releases.
The Red Bull headquarters address is more than just a place where people sit at desks. It’s a symbol of how a tiny brand from a tiny country took over the world. It’s tucked away, slightly hidden, and incredibly beautiful—exactly how Dietrich Mateschitz wanted it.
If you want to reach them, start digitally. If you want to admire the architecture, take a trip to Fuschl am See. Just don't expect to get past the front gate without an invite. It’s a private world where the wings are earned, not just given away at the door.
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To verify any corporate changes or check for regional office updates, always refer to the official Red Bull corporate transparency pages. While the Fuschl location has been the home for decades, the company continues to expand its physical footprint in the nearby Salzburg area to accommodate their growing media and technology wings.