You're standing on the sand, the sun is starting to bake your shoulders, and honestly, you just need two hours of aggressive air conditioning and a giant tub of salty popcorn. It happens to the best of us. Whether it’s a sudden afternoon thunderstorm—which, let’s be real, is a daily occurrence in a South Carolina summer—or you’re just dying to see if the new Avatar actually lives up to the decade of hype, finding movie showtimes Myrtle Beach shouldn't feel like a chore.
Myrtle Beach isn't exactly a massive metropolis, but the theater scene is surprisingly segmented. If you head to the north end when you’re staying in Surfside, you’re going to spend forty minutes in traffic just to realize you’ve missed the trailers.
I’ve spent way too much time sitting in these darkened rooms along the Grand Strand. Here is the actual, no-fluff breakdown of where to go, what to expect, and how to keep from overpaying for a ticket.
The Big Three: Choosing Your Vibe
Basically, you have three main choices in the immediate Myrtle Beach area. Each one caters to a very different kind of mood.
Grand 14 at Market Common
This is usually my go-to. Located at 4002 DeVille Street, it’s tucked inside the Market Common district. It feels a bit more "upscale" without being snobby. The seats are high-back rockers—not full recliners, but comfy enough that your back won't ache.
The real draw here is the surroundings. You can grab a craft beer at Gordon Biersch or a massive burger at Peaches Corner (the Market Common version) before your showtime starts. They also do a Discount Tuesday where tickets are usually around $6 all day. It’s a steal.
Cinemark at Coastal Grand Mall
If you want the "mall experience," this is it. It’s located right off Highway 17 Bypass. This place went through a major renovation a few years back and now features those "Luxury Loungers." You know the ones—electric recliners that make you want to take a nap thirty minutes into the film.
🔗 Read more: Mike Judge Presents: Tales from the Tour Bus Explained (Simply)
They also added D-BOX seats recently. If you like your chair vibrating and tilting every time an explosion happens on screen, go for it. Just be prepared for the crowds; since it’s attached to the mall, this place is a madhouse on rainy Saturdays.
AMC CLASSIC Myrtle Beach 12
You’ll find this one at the Myrtle Beach Mall (the "old" mall) near the intersection of Hwy 17 and Hwy 22. It’s a bit further north. Honestly, it’s a bit older. But that’s actually the charm.
Because it’s not as "shiny" as the Cinemark, it’s often much quieter. If a massive blockbuster just dropped and everywhere else is sold out, check the AMC Classic. They have the standard AMC recliners, and the ticket prices are often a couple of bucks cheaper than the competitors.
Current Heavy Hitters and What’s Playing
Right now, the screens are dominated by a mix of massive sequels and a few surprise indie darlings. As of mid-January 2026, theaters like the Cinemark and Grand 14 are running heavy rotations of Avatar: Fire and Ash. If you’re seeing that one, specifically at Cinemark, check for the 3D RealD showtimes—it’s one of the few movies where the extra five bucks for glasses is actually worth it.
Other titles currently making the rounds include:
- 28 Years Later: The Bone Temple (The horror crowd is loving this one).
- Zootopia 2 (The savior for parents with bored kids).
- Greenland 2: Migration.
- Marty Supreme.
Keep in mind that showtimes usually update every Wednesday afternoon for the upcoming weekend. If you’re trying to plan a Friday night date on a Monday, you might only see a few "coming soon" placeholders until the theaters lock in their schedules.
💡 You might also like: Big Brother 27 Morgan: What Really Happened Behind the Scenes
The "Secret" Discounts You Should Actually Use
Don't just walk up to the kiosk and pay full price. That's a rookie move.
Tuesdays are king. Both Cinemark and Stone Theatres (Grand 14) have their best deals on Tuesdays. At Cinemark, you just need to be a "Movie Rewards" member, which is free to join on their app. You’ll get the discount price automatically.
The Matinee Window. Most Myrtle Beach theaters consider anything before 4:00 PM a matinee. If you can stomach a 1:30 PM showtime, you’ll save enough for a small soda.
Military and Senior Deals. Being a huge tourist and retirement hub, the Grand Strand theaters are pretty generous here. The AMC Classic 12 at the north end is particularly known for its senior discounts (62+) that apply even to prime-time evening shows.
A Note on the "Rainy Day" Rush
I cannot emphasize this enough: if the weather forecast says rain, book your tickets online immediately. When the clouds roll in over the Atlantic, 30,000 tourists all have the exact same thought: "Let's go to the movies." By 2:00 PM, the 6:00 PM showtimes for the big hits will be nearly gone, leaving you with nothing but front-row seats that require a chiropractor visit afterward. Use the Fandango or Atom Tickets apps to snag your spot early.
Beyond the Standard Screen
If you’re a bit of a film nerd, you might find the standard multiplex a bit boring.
📖 Related: The Lil Wayne Tracklist for Tha Carter 3: What Most People Get Wrong
While we don't have a massive IMAX dome in the heart of Myrtle Beach anymore, the Grand 14 at Market Common does offer "Dolby Atmos" in select auditoriums. The sound is noticeably crisper.
If you're willing to drive about 20 minutes inland to Conway, there's the B&B Theatres Conway 12. They often carry more "limited release" films or Fathom Events that the big tourist-heavy theaters skip over. It’s also home to the "Grand Screen," which is their version of a premium large format.
Where to Grab a Bite After the Credits Roll
A movie isn't a full night out without a post-show breakdown over food.
- From Market Common (Grand 14): Walk two blocks to The Brass Tap. Great patio, tons of taps.
- From Coastal Grand Mall (Cinemark): You’re right by Abuelo’s. It’s standard Mexican fare but the atmosphere is great for a group.
- From Myrtle Beach Mall (AMC): Head across the street to the Tanger Outlets area. There’s a BJ’s Restaurant & Brewhouse that stays open late.
Actionable Tips for Your Movie Night
- Check the theater's own website directly. While Fandango is great, sometimes the local Stone Theatre site has "special screenings" (like sensory-friendly shows or retro movie nights) that don't always sync perfectly with third-party apps.
- Join the loyalty programs. Even if you’re just here for a week, the "Cinemark Movie Fan" or "AMC Stubs" free tiers often waive online booking fees if you buy more than two tickets.
- Bring a hoodie. Even if it’s 95 degrees outside, these theaters are kept at a temperature that could preserve a woolly mammoth.
- Arrive 20 minutes late. Unless you really love local commercials for personal injury lawyers and "Noovie" trivia, the actual trailers don't start until the posted showtime, and the movie won't start for another 15 to 20 minutes after that.
To get the most accurate movie showtimes Myrtle Beach for today, your best bet is to look at the Cinemark or Stone Theatres apps directly, as they reflect real-time seat availability which is crucial during the busy summer and holiday seasons.
Practical Next Steps:
Check the specific Tuesday discount rates for the Grand 14 Cinema if you are looking for the best value this week. If you require premium seating, prioritize the Cinemark 14 at Coastal Grand Mall and book your "Luxury Lounger" at least four hours in advance to ensure a middle-row spot. Residents should sign up for the AMC Stubs program to accumulate points that can be used at the Myrtle Beach Mall location for future blockbuster releases.