You know the feeling. You’re sitting at a booth, the smell of yeast rolls is hitting you like a warm hug, and then the server drops that little plastic ramekin of heaven on the table. It’s sweet. It’s salty. It’s whipped to perfection. It is, of course, the legendary Texas Roadhouse cinnamon honey butter. People have literally tried to recreate this stuff in their home kitchens for decades with varying degrees of success—usually ending up with something that’s either too gritty or just tastes like a candle.
So, when rumors started swirling that you could finally buy official Texas Roadhouse butter at Walmart, the internet basically had a collective meltdown. But here is the thing: the reality of finding it on the shelf is actually a bit more complicated than just walking into the dairy aisle and grabbing a tub.
The Truth About Texas Roadhouse Butter at Walmart
Let’s get the big question out of the way first. Can you buy the exact Texas Roadhouse branded cinnamon honey butter at Walmart right now? No. Despite what some viral TikTok creators might lead you to believe with their clickbaity "grocery hauls," Texas Roadhouse does not currently mass-produce their proprietary butter for retail sale in big-box stores like Walmart or Target. They keep that recipe close to the chest. It’s a huge part of their brand identity. If you could buy it for $4.99 at the local supercenter, you might be less inclined to go wait 45 minutes for a table on a Tuesday night.
However, there is a very specific reason why everyone thinks it’s at Walmart.
Walmart carries a brand called Land O’Lakes, which produces a "Honey Butter" and a "Cinnamon Sugar Butter Spread." If you go into the refrigerated section, you’ll see these tubs sitting right next to the regular salted sticks. While it’s not the official Texas Roadhouse brand, it’s the closest commercial equivalent you can get without making it yourself. People have labeled this the "Walmart Texas Roadhouse butter" for years because, honestly, once it’s melted on a warm roll, the difference is pretty negligible to the average person.
Why the Obsession with Cinnamon Honey Butter?
It’s just butter, right? Wrong.
There is actually some interesting food science behind why we crave this specific flavor profile. Texas Roadhouse uses a high-fat butter base that is whipped with air. This aeration makes the flavor molecules hit your tongue faster than a cold, hard slab of butter would. When you combine that with the warmth of a roll, the cinnamon and honey aromatic compounds are released instantly.
We are biologically wired to enjoy the combination of fat and sugar. It’s the ultimate comfort food. When you look at the ingredients of a typical honey butter, you’re looking at a blend of lipids and simple carbohydrates that trigger a massive dopamine release. Texas Roadhouse has mastered the ratio. Most copycat versions fail because they use cheap honey or don't whip the mixture long enough to achieve that "cloud" texture.
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Decoding the Land O'Lakes Alternative
Since you’re likely at Walmart looking for the next best thing, let’s talk about the Land O'Lakes Cinnamon Sugar Butter Spread.
It’s sold in a small tub, usually around 6.5 ounces. It’s soft right out of the fridge, which is a huge plus. But is it a 1:1 match? Not quite. The Texas Roadhouse version has a slightly more "honey-forward" taste, whereas the Land O'Lakes version leans heavily into the cinnamon sugar side of things. It’s a bit more like the filling of a cinnamon roll.
If you want to make the Walmart version taste more like the restaurant, here’s a pro tip: buy the Land O'Lakes Honey Butter and the Cinnamon Sugar Butter and mix them together. It sounds extra, I know. But if you're trying to impress people at a dinner party, that little hybrid mix gets you about 95% of the way to the "Roadhouse Experience."
The "Secret" Way to Get Real Texas Roadhouse Butter Without a Meal
If you are a purist and the Walmart alternatives just won't cut it, there is a workaround that most people forget about.
You don't actually have to sit down for a full 16-ounce ribeye dinner to get the butter. Most Texas Roadhouse locations allow you to buy their rolls and butter "to go" through their app or website. You can usually get a dozen rolls and a large container of the authentic butter for around $5 to $8 depending on your location.
I’ve seen people do this for Thanksgiving or Christmas dinners. They’ll drive to the restaurant, pick up three dozen rolls and a few tubs of the real-deal butter, and then serve them at home. It’s technically "buying it at a store," it just happens to be the restaurant's store rather than Walmart.
The Best Walmart Roll Pairings
If you’ve settled on the Walmart butter alternative, you need the right vehicle for it. A piece of toasted white bread isn’t going to cut it.
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To get that Texas Roadhouse vibe, you need a yeast roll that is slightly sweet and very fluffy. In the Walmart bakery section, look for the Sister Schubert’s Parker House Style Yeast Rolls. These are usually found in the freezer section or sometimes fresh in the bakery.
They are the gold standard for store-bought rolls.
- Preheat your oven to 350°F.
- Brush the tops of the rolls with a little bit of melted (plain) butter.
- Bake until they are just barely golden.
- The second they come out, slather them in your honey butter.
The heat from the roll is what does the heavy lifting. It melts the butter into the air pockets of the bread, creating that gooey, sweet center that makes your eyes roll back in your head.
Examining the Nutritional Trade-off
Look, nobody is eating cinnamon honey butter for their health. We know this. But if you’re curious about what’s actually in the stuff you're buying at Walmart versus the restaurant, it’s worth a glance.
The restaurant version is essentially butter, honey, powdered sugar, and cinnamon. It’s calorie-dense. A single tablespoon can easily clock in at 100 calories. The Land O'Lakes version at Walmart is similar, though it often contains stabilizers to keep it shelf-stable for longer in the grocery cooler.
Some people prefer making it at home because they can control the quality of the ingredients. You can use grass-fed butter or local raw honey, which genuinely changes the depth of flavor. Store-bought versions often use "natural flavors" to mimic the punch of high-quality cinnamon, which can sometimes leave a slightly artificial aftertaste if you’re a super-taster.
What Most People Get Wrong About the Recipe
If you give up on the Walmart search and decide to DIY it, don't make the mistake of using granulated sugar.
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I’ve seen countless recipes online that call for regular white sugar. Don’t do it. It stays crunchy. The secret to the Texas Roadhouse texture is powdered sugar (confectioners' sugar). It contains a tiny bit of cornstarch, which helps stabilize the whip and ensures the sweetness is perfectly smooth.
Also, use salted butter. People always think they should use unsalted for sweets, but the salt is what makes the honey and cinnamon "pop." Without it, the butter just tastes like greasy frosting.
Finding the Butter in the Wild (Regional Variations)
It’s worth noting that Walmart’s inventory is notoriously regional. While the Land O’Lakes cinnamon butter is a staple in most suburban Supercenters, you might find different brands in the South or the Midwest.
Brands like Better Butter or local dairy cooperatives often put out seasonal cinnamon butters that appear around October and vanish by January. If you see a craft honey butter in the "specialty cheese" island near the deli, grab it. Those are often higher quality than the mass-market tubs in the dairy aisle.
Your Actionable Grocery Strategy
If you're heading to Walmart right now to satisfy this craving, here is your game plan:
- Skip the search for a "Texas Roadhouse" logo. It doesn't exist on the shelves yet. You'll save yourself twenty minutes of wandering.
- Head to the Dairy Aisle. Look for the Land O’Lakes Cinnamon Sugar Butter Spread. It’s usually on the top or bottom shelf, away from the main blocks of salted butter.
- Check the Bakery. Grab the Sister Schubert’s rolls or the Walmart-brand "Sweet Hawaiian" rolls as a backup.
- DIY if necessary. If the store is sold out (which happens a lot during the holidays), just grab a box of salted butter, a small jar of honey, and some cinnamon. You likely have powdered sugar in the pantry.
- Check the App. Before you drive across town, use the Walmart app to check the "In-store" availability of "Cinnamon Butter." It’s surprisingly accurate these days.
While we all keep holding out hope that Texas Roadhouse will eventually pull a "Chick-fil-A" and start selling their sauces and butters in every grocery store in America, we aren't there yet. Until then, the Walmart "hack" of mixing high-quality spreads with the right rolls is the best way to bring that steakhouse magic into your own kitchen. It might not be "official," but when the house starts smelling like cinnamon and warm bread, nobody is going to care about the label on the tub.
Next Steps for the Ultimate Experience:
Next time you're at the store, grab a heavy-duty whisk or a hand mixer. The real secret isn't just the ingredients; it's the air. If you take that store-bought tub and whip it for two minutes at home, it doubles in volume and mimics the restaurant texture perfectly. Don't just spread it—whip it.