If you’ve spent more than five minutes on Mexican TikTok or Instagram, you know the De Regil family is basically a walking headline. Usually, the spotlight hits Bárbara de Regil for her intense workouts or her daughter, Mar, for her fashion designs and social media presence. But there is one figure who is always there—in the background, in the TikToks, in the travel vlogs—who people constantly ask about. I'm talking about Fernando Schoenwald, the man most fans identify as the papa de Mar de Regil.
It's actually kind of a unique situation. People get confused because the internet is a messy place. They see the bond between Fernando and Mar and assume they share DNA. They don’t. But honestly? In every way that matters to this family, he is her father. This isn't just about a legal title; it’s about a decade of presence in a world where celebrity families usually fall apart under the slightest pressure.
Who is Fernando Schoenwald?
Fernando isn’t just "the husband." He’s a lawyer and a real estate developer by trade. He’s got that polished, low-key vibe that acts as a stabilizer for Bárbara’s high-energy, often controversial public persona. They met years ago through a mutual friend—Marco Antonio Regil, believe it or not—and tied the knot in 2017.
Since then, Fernando has become the backbone of their domestic unit. While Bárbara is out filming "Rosario Tijeras" or promoting protein powder, Fernando is often the one managing the logistics of their life. He’s not a "fame seeker," though he’s clearly comfortable in front of a camera now. You can see it in their YouTube videos. He has this dry sense of humor that balances out the family's intensity.
The Biological Father vs. The Real Father
Let's address the elephant in the room because everyone searches for it: Who is the biological father? His name is Jorge Antonio Caccamo. But here’s the thing—he isn't in the picture. Bárbara was incredibly young when she had Mar, just 16 years old. That’s a heavy lift for anyone, let alone someone trying to build an acting career in Mexico City.
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The story goes that Mar’s biological father left shortly after she was born. For years, it was just Bárbara and Mar against the world. Then Fernando entered the scene.
A Bond Beyond Blood
When we talk about the papa de Mar de Regil, we are talking about the guy who showed up for the graduations, the birthdays, and the teenage drama. Mar has been very vocal about this. She doesn't call him "stepdad" in a formal, distant way. She calls him "Dad."
- He legally adopted her.
- They share the same last name now (Schoenwald).
- Their social media interactions aren't just for show; you can see the genuine affection in their "get ready with me" videos.
It’s actually a pretty powerful example of a blended family working. In a culture that sometimes places an obsessive amount of importance on "bloodline," seeing a public figure openly embrace an adoptive father as her only true father is refreshing. It’s real. It’s messy. It’s human.
Why the Internet is Obsessed With Him
Why does the search volume for "papa de Mar de Regil" spike every few months? Usually, it's because of a viral TikTok. Mar often posts videos where she’s pranking Fernando or asking him for advice on her outfits. He usually responds with that classic "dad sigh"—you know the one. The one that says I don't understand what you're doing, but I love you anyway.
People love that.
In a world of scripted reality shows, their dynamic feels surprisingly unscripted. He’s the guy who has to deal with two high-profile influencers in one house. Imagine the ring lights. Imagine the constant filming. Fernando handles it with a level of patience that has earned him a fan base of his own. He’s currently sitting at over a million followers on Instagram, which is wild for a guy who started out as just a lawyer behind the scenes.
The Business Side of the Family
Fernando isn't just a bystander in the De Regil empire. He’s a strategist. While Bárbara is the face and the "talent," Fernando’s background in law and real estate gives the family a level of business acumen that many influencers lack. He’s involved in the backend of their various ventures, from the "Loving It" fitness brand to Mar’s foray into the fashion world.
Sometimes people criticize them. They say the family is "too much" or "too perfect." But if you look at the business longevity, they are doing something right. Fernando’s influence is clearly part of that. He’s the "adult in the room" when things get chaotic.
The Controversy Factor
It hasn't all been smooth sailing. Because they live so much of their lives online, every parenting choice is scrutinized. When Mar faced backlash for her art gallery or her fashion choices, Fernando was right there in the comments or in the background of the videos, offering support.
Some people find their closeness "performative." I disagree. You can't fake that kind of rapport over ten years. You just can't. Especially not with a teenager who is growing up in the public eye. If there was a rift, the internet would have sniffed it out by now.
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What Most People Get Wrong About Their Relationship
The biggest misconception is that Fernando is a "replacement." He’s not. He’s a foundation. Mar has spoken about how she doesn't feel like she's "missing" a father figure because Fernando filled that space so completely.
It’s a lesson in modern parenting. Family isn't just about who you were born to; it’s about who stayed. When people search for the papa de Mar de Regil, they might be looking for a name from the past, but what they find is a guy who chose to be a father when he didn't have to be.
Moving Forward: The Schoenwald Legacy
As Mar de Regil continues to build her own brand—moving away from just being "Bárbara’s daughter" to being a creator and designer in her own right—Fernando’s role remains constant. He is the guardian of the brand and the family.
If you’re looking for a scandal, you probably won't find it here. What you’ll find is a guy who loves his wife, has fully embraced his daughter, and manages to stay sane while living in the middle of a social media hurricane.
Key Takeaways for Fans:
- Biology doesn't define them: Fernando is Mar's father by choice and legal standing, not by birth.
- Professional background: He’s a successful lawyer and developer, providing a solid financial and legal base for the family's influencer businesses.
- Social presence: He is an active participant in their content, representing the "calm" to Bárbara’s "storm."
- Legal status: He officially adopted Mar, and she uses his surname, Schoenwald.
If you want to understand the De Regil family, stop looking at the workout videos for a second and look at the guy holding the camera or sitting at the dinner table. That’s where the real story is. To understand Mar, you have to understand the man she calls "Dad."
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To keep up with the family's latest projects or to see Fernando's legal and real estate insights, following his official Instagram is the best bet. He often shares the "behind-the-scenes" of their travels and business meetings that you won't see on the main influencer channels.
Whether you’re a fan of their lifestyle or a critic of influencer culture, you have to respect the stability Fernando Schoenwald has brought to a situation that could have been very different. He’s the silent partner in one of Mexico’s biggest digital dynasties, and he seems perfectly happy in that role.