You remember the big "F" logo? If you stepped into a Zumiez or a skate shop anywhere between 2002 and 2012, you saw it. It was everywhere. It was on the backs of motocross riders, on every pop-punk kid in the suburbs, and, naturally, plastered across Travis Barker’s chest during every televised Blink-182 set.
Famous Stars and Straps wasn't just some vanity project. Travis Barker basically built the blueprint for the modern "celebrity lifestyle brand" before that was even a corporate buzzword. But honestly, if you look for it now, the vibe has changed. It's not the mall-monolith it used to be.
The Rise of the "F" Logo
Travis started Famous Stars and Straps back in 1999. Think about that for a second. Blink-182 was just hitting their peak with Enema of the State. He had every reason to just sit back and play drums. Instead, he dumped his energy into a brand that blended skate culture, hip-hop, and car culture into one chaotic, punk-rock aesthetic.
It worked because it felt real. Travis wasn't just a face; he was the primary marketing engine. He wore the clothes. He put his friends in the clothes. The "Family" (as they called their roster of athletes and artists) included everyone from Paul Wall to Rick Thorne. It was a weird, beautiful mix of subcultures that normally didn't hang out together.
Why Famous Stars and Straps Still Matters
A lot of people think the brand just vanished. That’s not quite right. While it's true the brand went through a period of "hibernation" where you couldn't find it anywhere but eBay or dusty corners of the internet, it's actually seen a quiet resurgence.
- The 2023-2024 Relaunch: After years of being dormant, the brand started posting again. They dropped a Fall 2023 collection modeled by rapper ZillaKami.
- The Nostalgia Factor: With the massive Blink-182 reunion tour and the "pop-punk revival" of the mid-2020s, that old-school aesthetic is suddenly cool again.
- Limited Drops: Instead of being in every mall, the brand moved to a more "streetwear" model—fewer items, more hype, and direct-to-consumer sales.
It’s Not Just About Famous Anymore
If you're looking for the Travis Barker clothing line today, you have to look beyond just the "F" logo. Travis has diversified. He’s basically turned himself into a one-man conglomerate of lifestyle products.
The big one lately? Barker Wellness. Now, I know what you’re thinking. A punk rock drummer selling vegan tinctures and muscle creams? It sounds like a reach. But since his health scare and his lifestyle shift toward veganism, it’s his most authentic project. They even sell apparel—mostly high-end, organic cotton hoodies and loungewear that feel more "luxury spa" than "skate park."
The Hurley Connection
In late 2024, Travis officially reunited with Hurley. This was a massive full-circle moment. If you were a fan in the late '90s, you remember Travis was the face of Hurley. The new collaboration, which hit shelves in Spring 2025, isn't just a logo slap. It uses archival art and custom graphics that look like they were pulled straight from a 2001 tour bus.
Why did Famous "Fall Off" to begin with?
The brand didn't fail because people stopped liking Travis. It's more complicated.
- Market Saturation: For a while, the brand was too available. When you can buy a "rebel" brand at every discount department store, it loses its edge.
- Focus Shift: Travis had a plane crash in 2008. That changed his life. His focus shifted to recovery, different musical projects, and eventually, his wellness journey.
- The "Mall Brand" Stigma: As streetwear evolved toward the "quiet luxury" or "hypebeast" models (think Supreme or Fear of God), the loud, graphic-heavy style of the early 2000s fell out of fashion.
Honestly, the fact that people are still searching for his clothing line in 2026 shows the staying power of that original vision. People don't just want a shirt; they want a piece of that era.
How to find authentic gear today
If you're trying to track down some Barker-approved threads, don't just Google "Travis Barker clothing line" and click the first link. You'll likely end up on a knock-off site.
Check the official Famous Stars and Straps website first. They've been doing "mystery boxes" and limited capsules that sell out fast. If you want the more modern, clean look, Barker Wellness is where the high-quality hoodies are.
For the true vintage stuff? You’re going to be spending a lot of time on Depop or Grailed. Original 2000s "BOH" (Badge of Honor) tees are actually becoming collectors' items. Some of the early hoodies are going for three times their original retail price.
Actionable Next Steps
- Audit your local thrift stores: The "Y2K" trend is peaking right now, and original Famous gear is often mislabeled as generic activewear.
- Watch for the Hurley drops: The 2025/2026 collaboration pieces are designed to be more durable than the original mall-run stuff.
- Check the DTA Records merch: Travis often releases limited run clothing under his record label, DTA (Don't Trust Anyone), which carries a very similar vibe to early Famous but with a more modern fit.
The legacy of the Travis Barker clothing line isn't just about cotton and ink. It's a reminder of a time when music and fashion were so tightly coiled that you couldn't have one without the other. Whether you're wearing a vintage "F" logo or a new Hurley collab, you're essentially wearing a piece of California punk history.