If you’ve spent more than five minutes on YouTube in the last decade, you’ve seen her. The bright colors, the infectious giggle, and those elaborate role-play setups with her dad. But as the years blur together in the world of endless scrolling, people are getting confused. Just how old is Like Nastya 2024 anyway? It feels like she’s been seven for about five years now, right?
Well, time moves differently on the internet, but in the real world, Anastasia Radzinskaya—the girl behind the massive Like Nastya brand—is growing up fast.
Born on January 27, 2014, in Krasnodar, Russia, Nastya turned 10 years old in early 2024.
She's a double-digit kid now. That’s a big deal. For a creator who built an empire on "toddler content," hitting ten years old is a massive pivot point. Honestly, it’s wild to think that a decade has passed since she first appeared on the scene. Most kids her age are just figuring out long division; she’s managing a multi-million dollar brand that spans dozens of channels and multiple languages.
The Reality of How Old Is Like Nastya 2024 and Why It Matters
Age isn't just a number when your entire career is built on being a "child star."
There's this weird phenomenon with kid YouTubers where the audience wants them to stay little forever. You see it in the comments all the time. Parents who started watching her videos when their own kids were in diapers are suddenly realizing their toddlers are now in grade school.
So, being 10 in 2024 puts Nastya in that "tween" category. She’s not that little girl playing with giant inflatable slides anymore. Well, she still does, but the vibe is shifting.
A Quick Timeline of Her Growth
She was born in 2014 with cerebral palsy. Her parents, Anna and Yuri, actually started the YouTube channel to document her progress and help with her therapy. It wasn't supposed to be a global business. By 2018, when she was only four, she was already a millionaire. By the time 2024 rolled around and she hit that 10-year milestone, she had already amassed over 110 million subscribers on her main English channel alone.
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It’s actually kinda staggering.
Most people don't realize that by the time she reached her 2024 birthday, she had moved from Russia to Florida, conquered the Forbes highest-paid creators list multiple times, and basically redefined what "educational entertainment" looks like for the Gen Alpha crowd.
Why 2024 Is a Pivot Year for the Radzinskaya Family
You might notice the content changing. It has to. A ten-year-old can’t keep doing the exact same "daddy plays with dolls" skits that a four-year-old does without it feeling a little... off.
In 2024, the brand is leaning harder into "lifestyle" and music. They’re looking at the long game. Because let's be real: the "Like Nastya" brand is worth more than most small countries. If she stops being relatable to her aging audience, that revenue dips.
Her parents have been incredibly savvy about this. They don't just have one channel. They have dozens. They translate her content into Spanish, Arabic, Vietnamese—you name it. So even as Nastya herself turns 10 in 2024, there are millions of new three-year-olds in different parts of the world discovering her older videos for the first time. It’s a perpetual motion machine of content.
The Science of Growing Up on Camera
There’s a lot of talk among child development experts about what this does to a kid. Dr. Michael Rich, often called "The Mediatrician," has spoken at length about the "sharenting" phenomenon. While Nastya seems to genuinely enjoy the filming process—her parents often talk about how they follow her lead—being 10 years old is a sensitive time. It’s when kids start seeking more privacy.
How old is Like Nastya 2024? Old enough to start having her own opinions on what she wants to film.
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We've seen other creators like Ryan Kaji (Ryan’s World) go through this. As they hit those double digits, the content becomes less about "unboxing" and more about animation, gaming, or science experiments. Nastya is following a similar trajectory. In 2024, we’re seeing more "vlog style" content where she’s interacting with friends or going on trips, rather than just scripted toy play.
Breaking Down the Net Worth and Success at Age 10
By the time 2024 hit, Nastya wasn't just a kid with a camera; she was a business mogul. Forbes has consistently ranked her as one of the top earners on the platform. We’re talking $20 million to $28 million a year.
At ten years old.
Think about that for a second. Most of us were happy to get a five-dollar bill from the tooth fairy at that age. She’s got brand deals with major retailers and her own line of toys.
- Global Reach: Over 300 million total subscribers across all language channels.
- Total Views: Somewhere in the neighborhood of 200 billion. Yes, billion with a B.
- Diversification: She isn't just on YouTube; she’s on TikTok, Instagram, and has licensing deals for everything from pajamas to school supplies.
Misconceptions About Her Age and Background
One of the biggest rumors that always pops up—and usually gets debunked every time someone asks how old is Like Nastya 2024—is that she’s an actress or that the family is "faking" her backstory.
They aren't.
The cerebral palsy diagnosis was real. The move to the United States was a massive gamble that paid off. The reason people think she’s younger than she is? It’s the "syndication" effect. YouTube’s algorithm loves to surface old videos. You might see a video of her from 2019 where she looks five, and then five minutes later, a 2024 video where she looks ten. It creates a weird chronological dissonance.
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What’s Next for Nastya in 2025 and Beyond?
Now that she’s reached the double-digit mark in 2024, the next few years will be the real test. Most kid-centric channels struggle when the star hits middle school.
The strategy seems to be shifting toward "Nastya the Icon" rather than just "Nastya the Kid." They are building a universe that can survive even if she decides she’d rather be a normal teenager and stop filming daily vlogs. They’ve invested heavily in animation and secondary characters.
The most important thing for fans and parents to understand is that the "Like Nastya" we see on screen is a highly produced version of a real girl’s life. While she is indeed 10 years old in 2024, she’s also a professional who has been working in front of a lens since she was a toddler.
To stay informed about the shifting landscape of kid-focused media and ensure your family is consuming age-appropriate content, it’s worth auditing your YouTube subscriptions.
Check the "About" section of your favorite channels to see how long they've been active. You can also use tools like Common Sense Media to get a third-party perspective on whether a creator's evolving content still aligns with your child's developmental stage.
As Nastya continues to grow, her content will likely move away from simple play and toward more complex storytelling, reflecting the interests of a pre-teen. Keeping an eye on these transitions helps parents navigate the digital world alongside their kids.