If you’ve spent any time on the basketball side of YouTube, you know Jesse Riedel. Or, as the internet calls him, CashNasty. He’s the guy screaming at his monitor, hitting deep threes in a park, and basically carrying the energy of an entire generation of 2K fans. But here is the thing: because he’s been around for so long—basically since the "golden era" of the platform—people are constantly asking how old is Cash Nasty?
He’s a vet.
In a world where 19-year-olds blow up on TikTok and fizzle out in six months, Jesse has stayed relevant for over a decade. That longevity usually makes fans think he’s way older than he actually is. Or way younger, depending on how much caffeine he’s had before hitting the record button.
The Birthday Facts: Putting the Numbers to Rest
Let's get the record straight immediately. Jesse Riedel was born on June 30, 1990.
If you’re doing the math right now in 2026, that makes him 35 years old.
He’s a Cancer. He’s a 90s kid. He grew up in the era of dial-up internet and Game Boys, which explains why he has that specific kind of "hustle" that you don't always see in creators who were born with an iPad in their hands. He hails from Cass City, Michigan—a small town where, honestly, there probably wasn’t much else to do except get really, really good at video games and basketball.
It’s wild to think about. When he started his channel back in 2013, he was 23. He was just a guy who worked at an Assistant Manager position at a Walmart. Seriously. He wasn't some industry plant or a rich kid with a studio. He was a guy who finished his shift, went home, and started recording.
Why the Internet is Always Confused About His Age
Why do we keep searching for how old is Cash Nasty every single year?
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It’s the energy. Jesse has this weird, ageless quality. On one hand, he’s part of the "OG" crew. He’s tight with the Sidemen, he’s a staple of the 2Hype house era, and he’s been through every major algorithm shift Google has thrown at creators. That makes him feel like an elder statesman of the platform. You look at him and think, "Man, this guy must be nearing 40 because he’s been in my feed since I was in middle school."
Then he does a 360 dunk or starts screaming about a pack opening in Madden, and he looks like he’s 22 again.
The 2Hype Factor
When Jesse joined 2Hype, he was surrounded by guys like Kristopher London and Jesser. The group dynamic often blurs the lines of age. Fans see a group of friends living in a massive house, playing ball, and acting chaotic, and they assume everyone is in the same age bracket. In reality, Jesse is often the "big brother" of the group, even if he’s the one jumping off the furniture most often.
The Walmart to YouTube Pipeline
Most people don't realize that before the fame, Jesse was living a very "normal" life. He didn't just wake up with 4 million subscribers. He had to balance a "real" job with the grind of content creation. This is a massive part of why his fans feel so connected to him. He’s relatable.
- 2013: Starts CashNastyGaming.
- The Struggle: He was literally working at Walmart while trying to build an audience.
- The Pivot: He realized people weren't just there for the gameplay; they were there for him.
The transition from a retail manager in Michigan to a global content creator took years. It wasn't an overnight TikTok viral moment. It was a slow burn. That’s why his age matters—it represents a timeline of persistence. If he were 21 right now, his story would be about luck. Because he’s 35, his story is about discipline.
Staying Fit: How He Defies the "Gamer" Stereotype
Usually, when you find out a gamer is in their mid-30s, you expect them to have developed the "gamer slouch" or maybe a bit of a desk-job physique. Not Jesse.
If you follow his Instagram or his secondary channels, you know he’s a literal freak of nature when it comes to fitness. He’s ripped. He’s athletic. He’s constantly pushing his body. This is a huge reason why the question of how old is Cash Nasty remains so prevalent. Most 35-year-olds aren't out here doing high-intensity dunks and maintaining a body fat percentage that would make a pro athlete jealous.
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He’s been very vocal about his fitness journey, often attributing his mental health and his ability to keep up with the younger creators to his time in the gym. It’s a lesson for his younger audience: you can play games all day, but you have to take care of the "hardware" (your body) too.
The Evolution of Content
He didn't stay stuck in 2013. That’s his secret.
Originally, it was all about NBA 2K. If you knew Cash, you knew the 2K grunts, the rage, and the legendary pack openings. But as he got older, the content matured—slightly. He started doing more vlogs, more real-life basketball challenges, and more collaborative work. He leaned into his personality.
He also moved. Moving from Michigan to Texas was a huge turning point. It put him in the hub of content creation, allowing him to collaborate with the biggest names in the space. He stopped being "the guy from Michigan" and became a global brand.
Dealing with the "Old" Comments
Let's be real: YouTube comments are a cesspool.
Every time Jesse posts, there’s always someone calling him "unc" or "old man." It’s a meme at this point. He leans into it. He knows that in internet years, 35 is basically ancient. But he uses that to his advantage. He plays the role of the seasoned veteran who can still out-hustle the rookies.
There’s a specific kind of respect that comes with being an "OG" who didn't fall off. Think about all the YouTubers who were big in 2015. Where are they now? Most are gone. They moved on, got canceled, or just lost the passion. Jesse is still here, still pulling numbers, and still genuinely enjoying the game. That’s rare.
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The Financial Side of Longevity
Being 35 on YouTube isn't just about birthdays; it's about business. Jesse has been smart. He’s diversified. He has his main channel, his gaming channel, and a massive presence on Twitch. He’s also been savvy with partnerships.
When you’ve been in the game for over a decade, you learn how the industry works. You learn that views are fleeting but a brand is forever. He’s built "CashNasty" into a brand that transcends any specific video game. Whether he’s playing 2K, Madden, or just talking to the camera, the "Cash" brand is what people are buying into.
Real Talk on Net Worth
While people love to speculate on his net worth, it's clear he's done well for himself. Between the 2Hype deals, personal sponsorships (think Reebok and various gaming peripherals), and ad revenue, he’s in the top tier of creators. But he doesn't flaunt it in a way that feels gross. He still feels like that guy from the Michigan Walmart, just with a much nicer house and a better gym.
What’s Next for Jesse?
As he moves deeper into his 30s, the content will likely continue to shift. We're seeing more "lifestyle" content. We're seeing him mentor younger creators. There’s a natural progression from "the guy screaming at the TV" to "the guy who runs the show."
But don't expect him to slow down. He has a drive that most people half his age don't possess. Whether he’s 35 or 45, he’s likely still going to be trying to dunk on people and losing his mind over a bad play in a video game.
Actionable Takeaways for Fans and Creators
If you’ve been wondering how old is Cash Nasty, it’s probably because you’re looking for a roadmap. Here is what we can actually learn from his career:
- Consistency is the only "hack." Jesse didn't get lucky once; he got "lucky" by showing up for 4,000+ days in a row.
- Health matters. You can't have a long career in a high-energy field if you're burnt out and out of shape. His focus on fitness is a business strategy as much as a personal choice.
- Adapt or die. He moved from strict gaming to vlogging to high-production challenges. If he had stayed just a 2K player, he’d be a memory.
- Authenticity beats production value. Even when he’s in a million-dollar house, he still feels like Jesse. Don't lose the "you" in your content.
Keep an eye on his uploads on the CashNasty and CashNastyGaming channels. The best way to see how he’s evolving is to watch the shift in his storytelling. He’s not just playing games anymore; he’s building a legacy. If you're a creator, look at his early 2014 videos and compare them to his 2026 content. The growth isn't just in the camera quality—it's in the confidence.
Go watch his most recent vlog. You’ll see a 35-year-old man who has figured out how to keep the "kid" alive while handling the business of being an adult. It’s a tough balance, but he’s basically the blueprint for how to do it right. Check his socials for his current workout splits if you want to see exactly how he stays looking ten years younger than his birth certificate says.