If you’ve been following the headlines lately, you might have noticed a shift. Eva Longoria isn't just visiting the land of her ancestors anymore. She basically lives there. For a while, people thought it was just a vacation or a short-term filming stint for her CNN series, but the reality is much more permanent.
Eva Longoria en Mexico is a whole vibe now. She’s splitting her time between the bustling, high-altitude energy of Mexico City and the sunny shores of Spain. And honestly? It makes sense. While the tabloids tried to claim she fled the U.S. because of the 2024 election results, she’s been quick to shut that down. She’s been living abroad for nearly three years. It wasn't a political escape; it was a career pivot.
The Necaxa Experiment: More Than Just Soccer
One of the biggest reasons you'll find Eva Longoria en Mexico these days is at the stadium. Specifically, in Aguascalientes. She’s a co-owner of Club Necaxa, a legendary Mexican soccer team with over a century of history.
This isn't just a "celebrity owner" situation where she shows up for a photo op and leaves. She’s executive producing a docuseries for FX called Necaxa (think Welcome to Wrexham, but with more salsa and higher stakes). Working alongside Ryan Reynolds and Rob McElhenney, she’s trying to revitalize a club that has seen better days.
The fans have already given her a nickname: La Patrona.
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Soccer in Mexico isn't just a sport. It’s the national language. Eva’s been open about the "heartbreak" of the game—the injuries, the staff shake-ups, and the sheer grit required to keep a team afloat in Liga MX. If you see her in Mexico City, she’s likely headed to a board meeting or a match.
Why Mexico City is Her "Second Home"
Most celebs stick to the tourist bubbles of Polanco, but Eva’s connection runs deeper. She’s married to Mexican businessman José Bastón, and they’re raising their son, Santiago, to be fully bilingual.
Living in Mexico City allows her to be at the epicenter of Latin American media. While she’s still a Hollywood powerhouse, she’s increasingly focused on Spanish-language content. She’s producing a Spanish-language adaptation of the hit series Call My Agent! and recently wrapped Land of Women (Tierra de Mujeres) for Apple TV+.
Beyond the Tacos: Searching for the Real Mexico
We can't talk about her presence in the country without mentioning Searching for Mexico. That show was a turning point. It wasn't just a food show; it was a homecoming.
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- Mexico City: She explored the Middle Eastern influence on tacos al pastor.
- Yucatán: She dove into her Mayan roots and ancestral recipes.
- Oaxaca: She literally made (and ate) crickets with local cheese makers.
- Nuevo León: She tackled the meat-heavy culture of the north.
- Jalisco: Tequila, mariachi, and the traditions that define the "Mexican" brand globally.
- Veracruz: Investigating the Afro-Mexican roots and the Spanish "gateway" to the continent.
The Business of Being Eva
It’s not all soccer and TV. Eva is a serious entrepreneur with real skin in the game. Her tequila brand, Casa Del Sol, is rooted in Mexican tradition. She didn't just slap her name on a bottle. She worked with Mexican master distillers to create a luxury sipping tequila inspired by the Aztec goddess Mayahuel.
She’s also a massive advocate for the community. Through the Eva Longoria Foundation, she’s been pushing for better education and entrepreneurship opportunities for Latinas. Being physically present in Mexico allows her to bridge the gap between U.S. Hispanic interests and Mexican grassroots efforts.
What Most People Get Wrong
The biggest misconception is that she’s "left" Hollywood behind. She hasn't. She’s just expanded her borders. She’s a 2026 World Cup Community Ambassador for Los Angeles, meaning she’s still very much involved in U.S. cultural milestones.
However, her daily life is now a mix of Spanish "Castilian" accents and Mexican slang. She’s mentioned that acting in Spanish was a massive hurdle at first. Her brain would literally hurt at the end of the day. But that's the point. She wanted a challenge.
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Actionable Insights for Fans and Travelers
If you’re looking to follow in her footsteps or understand her impact, here’s what you should know:
- Watch the Necaxa Docuseries: It’s the best way to see the "behind the scenes" of her business life in Mexico.
- Follow the Food Trail: If you’re visiting Mexico City, hit up the spots mentioned in Searching for Mexico. Skip the tourist traps and go for the authentic street food she highlights.
- Look for Casa Del Sol: If you want to support her business ventures, this is the most direct way to see her commitment to Mexican craft.
- Don't Believe the "Escape" Narrative: She’s moving toward her culture, not away from her home country. It’s a growth move, not a retreat.
Eva Longoria en Mexico is a masterclass in how to evolve a career. She went from being the "Desperate Housewife" to a global media mogul and sports owner who isn't afraid to get her hands dirty in a new market. She’s not just a visitor; she’s part of the fabric of the country now.
To keep up with her latest moves, you can follow her production company, Hyphenate Media Group, which is currently spearheading several projects across both Mexico and Europe. Whether she's in a boardroom in CDMX or on a soccer field in Aguascalientes, Eva is proving that you don't have to stay in one lane to be successful.