Let's be real for a second. In the world of high-fashion brand deals, things usually feel a bit... hollow. You see a celebrity forced into a stiff gown they clearly hate, smiling for a camera because a contract says they have to. But the thing with Emma Stone Louis Vuitton is different. It’s one of those rare pairings where the actor and the designer actually seem to like each other's brains.
When Emma Stone first signed with the French maison back in 2017, the fashion world was a little skeptical. People weren't sure if Nicolas Ghesquière’s architectural, often sci-fi-leaning silhouettes would mesh with Stone’s "girl next door" charm.
Fast forward to 2026, and it’s honestly hard to imagine her wearing anything else. They've built this weird, beautiful, and sometimes chaotic visual language together. From the infamous "busted dress" at the 2024 Oscars to the recent Autumn-Winter 2025-2026 campaign, this isn't just a business deal. It’s a decade-long vibe.
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The Night the Dress Literally Broke
You probably remember the 2024 Oscars. Emma Stone wins Best Actress for Poor Things. She walks up the stairs, clutching the back of her mint-green peplum gown, and tells the entire world, "My dress is broken."
Most brand ambassadors would have been mortified. Their PR teams would have been screaming in the wings. But Emma? She blamed it on Ryan Gosling’s "I’m Just Ken" performance. She told reporters backstage that she was "going for it" so hard during the song that the zipper just gave up.
Louis Vuitton actually handled it with total grace. Instead of trying to hide the malfunction, the narrative became about how real and human she is. Backstage, an emergency seamstress literally sewed her back into the dress so she could finish her press rounds. That's the thing about the Emma Stone Louis Vuitton relationship—it’s not about perfection. It’s about the story.
Why Nicolas Ghesquière Picked Her
Nicolas Ghesquière has been the Women’s Artistic Director at Louis Vuitton for over ten years now. He’s obsessed with what he calls "femininity with a boyish side." He’s mentioned in interviews that he loves Emma because she can balance being totally ethereal with a certain "supercool" edge.
Think about her look at the Eddington premiere in mid-2025. She wore a piece from the Resort 2026 collection that featured a slouchy neckline and a flame-like design. It was weird. It was bold. It was exactly what Ghesquière loves. He doesn't want his muses to look like dolls; he wants them to look like they just arrived from a very stylish future.
The 2025-2026 Campaign: A Cinematic Vibe
If you’ve seen the latest ads shot by Ethan James Green, you know the brand is leaning heavily into "travel as an emotion." The Autumn-Winter 2025-2026 campaign features Emma alongside South Korean star Hoyeon Jung.
They’re lounging on velvet couches in what looks like a dreamy, Art Deco train station.
- The Vibe: 1960s Twiggy meets modern Parisian cool.
- The Key Piece: The "Express" bag, which is a revival of the 1930s Speedy.
- The Styling: Heavily shaded cat-eyes and bubblegum pink lips.
It’s a far cry from the sleek, minimalist looks we see from other luxury houses. It feels like a movie still. That’s because Ghesquière treats his collections like narratives, and Emma Stone—an actress who thrives on character work—is the perfect person to tell those stories.
A Legacy of Red Carpet "Wildcards"
Emma doesn't play it safe. Honestly, that’s why her SEO footprint is so massive. People are always Googling what she wore because it’s usually unexpected.
Take the 2024 BAFTA Awards. She showed up in a one-sleeved orange gown with a massive balloon puff. It was divisive. Some people loved the drama; others thought it was too much. But that’s the point of the Emma Stone Louis Vuitton era. They aren't trying to make her look like a "pageant queen." They’re trying to make her look like an artist.
Even back in 2018, during the press tour for The Favourite, she was already experimenting. She wore silver custom gowns that felt like armor. She wore "glorified bathrobes" (her words, basically) to photocalls in Venice. She’s consistently used Louis Vuitton to signal that she’s not just a movie star, but someone with a distinct, sometimes "odd" taste.
What Most People Get Wrong
There’s a common misconception that celebrities are just walking billboards. While, yeah, she’s getting paid a lot of money (rumors of her initial 2017 deal put it in the $6 million to $10 million range for two years), she actually has a seat at the table.
She’s gone on record saying she loves the "collaborative" nature of the process. She’s not just handed a dress. She, her stylist Petra Flannery, and Nicolas Ghesquière talk about the "story" of an awards season. They plan out the arc of her looks.
Recent Standout Looks (2025-2026)
| Event | The Look | Why it Worked |
|---|---|---|
| A Real Pain Screening | Spring 2025 Runway Piece | It was the first time that specific collection hit the red carpet. |
| Eddington LA Premiere | Resort 2026 "Flame" Gown | Perfectly balanced her "indie cool" side with high-fashion drama. |
| 2026 Golden Globes | Custom Sequined Column | Proved she can still do classic glamour when she wants to. |
The Financial Impact
It’s not all just pretty dresses. From a business perspective, the Emma Stone Louis Vuitton partnership is a powerhouse. LVMH (the parent company) had some rocky revenue dips in 2025, but their leather goods—specifically the Capucines and the new Express bag championed by Stone—remained the "anchors" of the brand.
Investors look at these "muses" as more than just faces. They are indicators of a brand's stability. When Emma Stone carries a Capucines bag, it signals a "timeless" luxury that helps offset the volatility of trend-heavy fashion.
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How to Get the "Emma" Aesthetic
You don’t need a $10,000 custom gown to pull some of this off. If you look at Emma’s street style or her more "casual" red carpet appearances, there are a few takeaways:
- Mix Textures: She often wears velvet with leather or silk with chunky knits.
- The "Boyish" Edge: Don't be afraid of a structured shoulder or a flat ankle boot with a maxi skirt.
- Statement Hardware: Look for bags or belts with bold, architectural buckles.
- Embrace the Flaw: If your dress rips or your hair gets messy, lean into it. Emma’s "relatability" is her biggest fashion asset.
Final Thoughts on the Partnership
As we head further into 2026, the Emma Stone Louis Vuitton collaboration shows no signs of slowing down. With the new Louis Vuitton Hotel set to open in Paris soon and more film projects for Emma on the horizon, we can expect even bigger, weirder, and more "cinematic" fashion moments.
Whether she's breaking a zipper at the Oscars or lounging on a velvet sofa for a campaign, Emma Stone continues to be the perfect vessel for Ghesquière’s vision. She’s not just wearing the clothes; she’s living in them.
If you're looking to track her style evolution further, keep an eye on her upcoming press tours. She has a knack for pulling the "first look" from unreleased collections, often months before they hit the stores. For those wanting to emulate her vibe, start with a structured handbag and a willingness to take a fashion risk that might just "bust" a seam or two.
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Next Steps for Style Enthusiasts: Check out the official Louis Vuitton digital archive to see the full "Express" bag collection, or follow stylist Petra Flannery’s social updates for behind-the-scenes glimpses of Emma’s custom fittings.