Emily Ratajkowski has always been a bit of a walking contradiction. You know her as the woman who turned a controversial music video into a decade-long career, but Emily Ratajkowski 2025 is looking way different than the "EmRata" we used to know. It’s not just about the Instagram feed anymore. Honestly, she’s spent the last year proving that she can actually write, act, and run a business while the internet tries to put her in a box.
She's 34 now. That's "old" in model years but basically the prime for a mogul.
The most surprising thing about her trajectory lately isn't just the clothes (though we have to talk about the capris). It’s the sheer volume of work she’s putting out that has nothing to do with her face. We're seeing a shift from "muse" to "maker."
The Pivot to Screenwriting and Apple TV+
Most people didn't see this coming. In August 2025, news broke that Emily is moving behind the camera. She’s currently in early development for a series on Apple TV+. She isn't just starring in it; she's co-writing it.
She's working with Lena Dunham and Stephanie Danler (the author of Sweetbitter). That’s a heavy-hitting literary team. The project reportedly focuses on the world of influencers—a world Emily knows better than almost anyone else alive. It feels like a natural extension of her book, My Body, which actually became a New York Times bestseller and tackled the messy reality of being a commodity.
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Working with Dunham isn't a one-off thing either. They spent most of 2025 promoting their Netflix series, Too Much. Emily plays an influencer in that too, starring alongside Andrew Scott and Adele Exarchopoulos. It’s a bit meta. She’s playing the thing people think she is, while actually being the person running the production.
That Victoria’s Secret Debut (Finally)
It’s kinda wild that it took until 2025 for her to walk the Victoria’s Secret runway. After years of doing their print campaigns, she finally made her official runway debut for the brand's big revival show in Brooklyn this past October.
She didn't wear the traditional massive angel wings. Instead, she walked out in a baby pink set with giant bedazzled flower petals.
- The Look: A "Wink" balconette bra and V-string.
- The Vibe: Less "corporate angel," more "indie-chic."
- The Shoes: Rene Caovilla heels with embellishments that climbed all the way up her calves.
She talked about it on Instagram afterward, saying it was a dream come true to follow in the footsteps of icons like Adriana Lima. But the 2025 version of VS is different—it’s "shoppable." You could literally buy her outfit online while she was still walking. It’s peak 2025 consumerism, but it works for her brand because she’s always been open about the commercial side of beauty.
The "Divorce Rings" and the New Business of Being Single
If you missed the "divorce rings" saga, you missed the most "EmRata" moment of the decade. She took her original two-stone engagement ring and had a jeweler split them into two separate rings.
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It started a massive trend.
Suddenly, everyone was talking about reclaiming jewelry after a breakup. It wasn't just a style choice; it was a branding masterclass. It fed right into her podcast, High Low with EmRata, where she spends a lot of time talking about "sovereignty" and "body autonomy."
Speaking of the podcast, it's still a massive part of her 2025 revenue. She’s hosting everyone from feminist academics to TikTok stars. She’s basically trying to bridge the gap between "high-brow" philosophy and "low-brow" pop culture. Sometimes it’s a bit much, but you can’t say she isn’t trying to have a real conversation.
Fashion's Favorite Divisive Trend Setter
Her street style in 2025 has been... controversial. There’s no other way to put it. She’s been the primary driver of the capri pants comeback.
You’ve probably seen the photos of her in New York City wearing black capris with a baseball tee from Bode that says "I'm a speed skater." It’s a weird look. It shouldn’t work. But because it’s her, it becomes a trend.
She also fronted major campaigns for Kurt Geiger (the snow-themed Fall 2025 ads were everywhere) and Tory Burch eyewear. She’s still a "Versace muse," but she’s diversifying into more accessible brands like Lounge, where she launched an AW25 collection that focuses on suedette blazers and sheer maxi skirts.
What Most People Get Wrong About Her Wealth
The internet loves to guess net worths, and for Emily Ratajkowski in 2025, the estimates are sitting around $8 million to $10 million.
But here’s the thing: she isn’t just getting a paycheck for a photo shoot anymore. She owns a significant portion of her assets. Her swimwear brand, Inamorata, has expanded into lingerie, "street" clothes, and even nursing-friendly gear. She’s moving toward a business model where she owns the distribution, not just the face on the billboard.
She’s also a massive book nerd, which helps her E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) in the literary world. She’s been spotted all over New York at readings for authors like Melissa Febos. They actually did a joint interview for Interview Magazine where they discussed "celibacy as a radical act." It’s a far cry from the Blurred Lines days.
Why This Matters for You
If you're looking at Emily's career as a blueprint, the takeaway is pretty clear: diversification is survival. - Don't stay in one lane: She’s a model who writes and a writer who models.
- Own your narrative: She’s very vocal about her flaws and the weirdness of her job.
- Repurpose everything: Like the divorce rings, she takes personal experiences and turns them into content or products.
Emily Ratajkowski 2025 is a study in how to stay relevant when the world wants to move on to the next 20-year-old. She’s leaning into the "multi-hyphenate" tag and actually backing it up with production credits and book deals.
To stay updated on her upcoming Apple TV+ series, keep an eye on industry trade publications like Deadline or Variety, as the project moves from development to casting in the latter half of the year. If you're interested in her literary side, her 2025 reading list (which includes everything from Sally Rooney to bell hooks) is a solid place to start for anyone looking to understand the "High Low" philosophy.