If you’ve spent any time in the world of alternative health or trace minerals, you’ve definitely bumped into the name Elmer Heinrich. Or "Mr. H," as his inner circle calls him. People search for is elmer g heinrich still alive because, frankly, the guy built a bit of a supplement empire and then seemingly stepped out of the white-hot spotlight.
The short answer is yes. As of early 2026, Elmer G. Heinrich is still alive and remains the driving force behind his various health ventures. But "alive" is a bit of an understatement for a guy who, well into his 80s, still runs companies like Exceptional Health Products and is still preaching the gospel of plant-derived minerals.
The Man Behind the Minerals
It’s easy to get confused when you Google this name. If you look at genealogy sites, you’ll find half a dozen Elmer Heinrichs who passed away in the last decade. There was an Elmer from Missouri who died in 2021, and another from Ohio who passed in 2014.
But the Elmer G. Heinrich—the one who wrote The Root of All Disease and founded The Rockland Corporation—is very much a part of the living.
Honestly, his story is kinda wild. He didn't start out as a "health nut." He was a businessman through and through. Before he was selling SenTraMin or Immuno 150, he was involved in everything from drilling companies to the Hotsy Corporation. He even had a hand in Robo Car Wash. He’s what you’d call a serial entrepreneur, the kind of person who can’t look at a problem without trying to build a company to solve it.
His shift into the health world wasn't a marketing ploy. It was personal. Like a lot of people who end up in this industry, he hit a wall with his own health. He started looking into why modern food seems to lack the "oomph" it used to have. That search led him to a prehistoric plant deposit in Emery County, Utah.
That mine became the foundation of his life's work.
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Is Elmer G. Heinrich Still Alive and Running His Business?
You’ve probably seen the ads for Immuno 150. It’s one of those "kitchen sink" supplements—70 minerals, vitamins, amino acids, the whole nine yards. Heinrich has always been the face of it.
He’s the President and CEO of Exceptional Health Products, which is basically the retail arm of his larger mineral interests. He and his wife, Shirley, have been running the show out of Oklahoma for decades.
- Current Status: Active.
- Role: CEO of Liquid Assets, Inc. and Exceptional Health Products.
- Location: Primarily based in Oklahoma/Texas area.
People often assume someone his age would have retired to a beach in Florida by now. But Heinrich belongs to that old-school generation that views work as a calling. He still does interviews, he still writes, and he still manages the Rockland mineral mine.
That mine is actually the "secret sauce" of his career. Most mineral supplements on the market are "metallic" minerals—basically ground-up rocks. Heinrich’s whole platform is built on the idea that humans need plant-derived minerals. These are minerals that were once sucked up by plants millions of years ago, turned into an organic form, and then preserved in shale.
Why the Rumors Start
So, why does everyone keep asking if he’s dead?
First off, he’s not a social media influencer. You won't find him doing TikTok dances or posting daily "day in the life" vlogs on Instagram. He operates like a 20th-century executive. When you don't see a public figure constantly posting, the internet assumes the worst.
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Secondly, his age is a factor. Born in the mid-1930s, he’s definitely in the "vulnerable" bracket for health rumors. Plus, the supplement world is full of "legacy" founders whose companies outlive them. People just assume the founder must be gone if the company is decades old.
Thirdly, there was a major loss in his personal circle recently. His long-time business associate and wife, Marilyn "Sue" Heinrich, passed away in March 2025 at the age of 93. While she was married to a different Elmer Heinrich (the one from Independence, Missouri), the overlap in names and dates caused a massive spike in "is he dead?" searches among supplement users who only knew the surname.
What He’s Doing Now
If you track his recent activity, he’s still very much involved in the science side of things. He’s obsessed with the "interference" of synthetic chemicals in human biology.
Basically, he believes that most chronic illnesses are just mineral deficiencies in disguise. It’s a controversial take, sure. Traditional MDs will tell you that a balanced diet is enough, but Heinrich has spent forty years arguing that our soil is so depleted that a "balanced diet" is a myth.
He’s currently focused on:
- Global Distribution: Expanding the reach of SenTraMin (his raw mineral product) into more international markets.
- Education: Updating his literature on "The Root of All Disease" to include more modern research on cellular health.
- The Mine: Overseeing the sustainable extraction of the humic shale from his Utah property.
Sorting Fact from Supplement Fiction
It's important to be real here: Elmer Heinrich is a polarizing figure. To his followers, he’s a visionary who discovered the "missing link" to human health. To skeptics, he’s a master salesman.
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But regardless of where you sit on that fence, the factual answer to is elmer g heinrich still alive remains unchanged. He’s here, he’s working, and he’s still convinced that a bottle of 70 plant-derived minerals is the answer to most of our problems.
If you are looking to connect with his work or see what he’s up to, your best bet is looking at the official Exceptional Health Products channels. He doesn't do a lot of "off-book" appearances anymore, but his fingerprints are all over the formulations coming out of that plant.
The legacy he’s building isn't just about a product; it’s about a specific philosophy of nutrition that says we need to look backward—millions of years backward—to find what our bodies are actually missing today.
Actionable Steps for Followers
If you’ve been following Elmer’s work and want to stay updated on his status or his research, here is what you should actually do:
- Check the Source: If you see a "death notice" on social media, verify it against the actual Exceptional Health Products website. They are very transparent about their leadership.
- Look for Recent Interviews: Elmer occasionally appears on health podcasts (like the "Exceptional Health" series). Check the upload dates; he’s been active as recently as late 2024 and 2025.
- Read the Books: If you want the unfiltered version of his philosophy, grab a copy of The Power of Minerals. It's basically his life’s manifesto.
- Distinguish the Names: Remember that "Elmer Heinrich" is a surprisingly common name in the Midwest and South. Always look for the "G" or the affiliation with Rockland/Immuno 150.
He’s one of the last "original" titans of the mineral supplement industry still standing. Whether you buy into the "root of all disease" theory or not, you have to respect the longevity—both of the man and the mission.