You’ve probably seen the lines. Those double-lane drive-thrus with "broistas" running around in the rain or heat, handing out neon-colored Rebel energy drinks and oversized cups of coffee. It’s a culture, sure, but for the folks watching the numbers, it’s all about the dutch bros stock ticker which trades under the very fitting symbol BROS on the New York Stock Exchange.
Honestly, the stock has been a wild ride lately.
As of mid-January 2026, the price is hovering around $62.15. It’s not just a coffee company; it’s a high-growth engine that seems to be firing on all cylinders while the big legacy players are struggling to keep their foot on the gas. If you’re looking at the ticker right now, you’re seeing a company with a market cap of roughly $10.2 billion. That’s a lot of "Golden Eagles" and "Anniversaries" being sold.
What’s Actually Happening with BROS Right Now?
Investors are currently staring at a very specific set of numbers. In the third quarter of 2025, Dutch Bros pulled off a feat that most restaurant chains would kill for: they grew their revenue by 25.2%, hitting $423.6 million in a single quarter.
But here is the kicker.
Most companies grow their sales by just raising prices and making you pay more for the same latte. Dutch Bros didn't do that. Their same-shop sales rose 5.7%, and a massive 4.7% of that came from actual transaction growth. People are coming back more often. They aren't just paying more; they’re showing up more.
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The 2026 Expansion Blitz
Management isn't slowing down. They’ve basically told the street that they plan to open about 175 new shops in 2026. Think about that. That is nearly one new shop every two days.
- Current Footprint: Just north of 1,000 stores across 24 states.
- The Big Goal: Reaching 2,029 stores by 2029.
- The Long Game: They think they can eventually hit 7,000 locations.
It’s ambitious. Sorta crazy, maybe? But when you look at how they’re moving East from their Oregon roots into places like Florida and North Carolina, the momentum is hard to ignore. They recently acquired Clutch Coffee, a small chain that helps them plant a bigger flag in the Southeast. It’s a land grab, plain and simple.
Why the Dutch Bros Stock Ticker is a Favorite for Growth Seekers
A lot of people compare them to Starbucks, but that’s not quite right. Dutch Bros is more like a tech company that happens to sell caffeine. Their Dutch Rewards program now accounts for about 72% of all transactions. That gives them a mountain of data. They know exactly when you want your protein-boosted cold brew and they can send you a "hookup" (a discount) right when you're likely to use it.
The Profitability Problem (Or Lack Thereof)
For a long time, the bear case against the dutch bros stock ticker was that they weren't making real money. They were just spending it all to grow.
Well, the narrative is shifting. In Q3 2025, they posted a net income of $27.3 million. It’s not Apple-level profits, but they are proving the model works at scale. Their shop-level contribution margin—basically how much profit each individual store makes before corporate costs—was a healthy 27.8%.
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The Analyst Scorecard
Wall Street is currently pretty bullish, though they’re keeping a close eye on the valuation.
- Consensus Rating: Most analysts have it as a "Moderate Buy" or "Strong Buy."
- Average Price Target: It’s sitting around $77, which suggests a good 23-26% upside from where it’s trading today.
- The Risks: The P/E ratio is still high—around 124. That means you’re paying a premium for that future growth. If they miss a single earnings report, the stock could get hammered.
Misconceptions About the BROS Business Model
A lot of people think Dutch Bros is just a "West Coast thing." That's becoming a dated take. They are seeing some of their highest productivity in new markets. They’ve moved their headquarters to Tempe, Arizona, to better manage this national push.
Another big myth? That they only sell sugary drinks. While the "Rebel" energy line is huge, they’re aggressively rolling out hot food items and high-protein options to capture the morning crowd that usually goes to McDonald's or Dunkin'. It’s about "daypart" expansion. If they can get you to buy a breakfast burrito with your coffee, the "average ticket" goes up, and the stock usually follows.
What to Watch for in the Coming Months
The next big catalyst is the Q4 2025 earnings report, which is estimated to drop around February 11, 2026.
Expect the market to obsess over two things:
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- Same-store traffic: Can they keep those transaction numbers positive while everyone else is complaining about "consumer weakness"?
- Labor costs: With minimum wages rising in several states where they operate, can they keep those 27% margins?
Honestly, BROS is one of those stocks that moves on vibes as much as it moves on math. It’s a "momentum" play. When the brand is hot, the stock flies.
Actionable Strategy for Investors
If you’re looking at the dutch bros stock ticker for your own portfolio, here’s how the pros are playing it:
- Watch the 200-day moving average. The stock recently broke above this technical line, which usually attracts the big institutional "momentum" buyers.
- Dollar-cost average. Because the valuation is high, buying all at once is risky. Many investors are buying in small chunks to smooth out the volatility.
- Monitor the store openings. If they start falling behind on that "175 shops in 2026" goal, it could be a sign that the "growing pains" are back.
The story of BROS in 2026 isn't just about coffee. It’s about whether a culture-driven, drive-thru-only model can actually scale to 7,000 locations without losing the "magic" that made it a cult favorite in the first place.
Next Steps for Your Research:
Check the official SEC filings on the Dutch Bros investor relations page to see if insiders (like the founders or executives) are buying or selling. Also, track the quarterly AUV (Average Unit Volume)—if that number keeps hitting record highs, it’s a sign that the new stores in the East are just as popular as the OG stands in Oregon.