Honestly, if you looked at the DJT stock price a year ago and compared it to where it sits on this Saturday, January 17, 2026, you’d probably have whiplash. The ticker for Trump Media & Technology Group Corp. has basically stopped behaving like a social media company. It’s transformed into something much weirder and, frankly, more complex.
Right now, as we sit in the weekend lull, the DJT stock price is $13.90. That was the closing price from Friday’s session. It actually had a decent little run toward the end of the day, gaining about 1.78% after bobbing around $13.60 for most of the afternoon.
But the price alone doesn't tell the story. Not even close. You've got to look at the "why" behind the numbers, especially since the company just dropped that bombshell about merging with TAE Technologies.
The Fusion Factor: Why DJT Isn't Just Truth Social Anymore
Most people still think of DJT as just "the Truth Social stock." That's a mistake. While Truth Social is still the home base, the company’s recent $6 billion all-stock merger with TAE Technologies has flipped the script. We’re talking about nuclear fusion.
Yeah, you read that right.
The company is pivoting into the energy sector. Just this month, on January 6, 2026, they announced they're starting the site selection process for a "pioneering fusion power plant." It sounds like science fiction, but the market is pricing it in as a massive "AI energy play." Because AI needs power—huge amounts of it—and Devin Nunes is betting the house that fusion is the answer.
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The Recent Price Action (By the Numbers)
- Last Close (Jan 16, 2026): $13.90
- Day's Range: $13.45 – $13.94
- 52-Week High: $43.45
- 52-Week Low: $10.18
- Market Cap: Approximately $3.8 billion
It’s been a volatile ride. Over the last month, the stock has actually climbed about 14%. Why? Because on top of the fusion news, they announced a crypto token distribution for shareholders on New Year's Eve. Basically, if you hold the stock, you're slated to get tokens through their partnership with Crypto.com.
The "Meme Stock" Label vs. Real Financials
Is it still a meme stock? Sorta.
The beta is 4.63. For those who aren't math nerds, that means it’s incredibly sensitive to market swings. If the S&P 500 moves an inch, DJT tends to move a mile. But the company's balance sheet is looking way different than it did in 2024.
As of their last 10-Q filing, they’re sitting on about $3.1 billion in financial assets. This includes a massive "bitcoin treasury" and significant holdings in CRO (the Crypto.com token). They even reported positive operating cash flow for two consecutive quarters late last year.
But—and this is a big "but"—their actual revenue from Truth Social remains tiny. We're talking less than $1 million for the quarter ending September 2025. You've got a $3.8 billion company making less revenue than a successful local car dealership. That’s the "nuance" the bulls and bears constantly fight over.
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What the Experts Are Saying
Analysts are split down the middle. Dan Ives over at Wedbush has been tracking the "Trump Electricity Policy" and how it might create bottlenecks for data centers, which ties directly into the TAE fusion strategy. On the other hand, traditional value investors look at the Price-to-Sales ratio—which is currently over 1,500—and they want to run for the hills.
One thing is for sure: the short interest isn't what it used to be. It’s still high, but the "short squeeze" mania of 2024 has settled into a more calculated battle between those who believe in the "America First" ecosystem and those who think the fusion tech is a pipe dream.
What Really Happened With the Crypto Pivot?
The partnership with Crypto.com changed the game for the DJT stock price in late 2025. They aren't just a social media app anymore; they’ve launched "Truth Predict," which is a prediction market (think betting on elections or sports) directly inside the app.
- They bought 684 million CRO tokens for their treasury.
- They launched "Truth Social ETFs" (there are five of them now).
- They started "Separately Managed Accounts" (SMAs) for "non-woke" investors.
Essentially, they’re trying to build a closed-loop economy. If you’re a fan of the brand, they want you to spend your money on their platform, trade on their exchange, and buy power from their (future) fusion plants.
Actionable Insights for Your Watchlist
If you're tracking the DJT stock price now, don't just stare at the flickering green and red numbers on your phone. Here’s what actually matters for the next few weeks:
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Watch the TAE Merger Closing: The deal is expected to close mid-2026. Any regulatory hiccups with the SEC or the Department of Energy regarding the fusion technology will send the stock into a tailspin. Conversely, if they announce a definitive site for the power plant, expect a spike.
The Bitcoin Correlation: Because of their $3.1 billion treasury, DJT now moves somewhat in tandem with the crypto market. If Bitcoin hits a new all-time high, DJT usually hitches a ride on that momentum.
Monitor the Token Airdrop: The Crypto.com token distribution details are still being finalized. Shareholders are waiting for the "record date." Once that date is set, you'll likely see a "buy the rumor, sell the news" event.
Keep an eye on the $10.18 support level. It hasn’t broken that 52-week low yet, and as long as it stays above $13, the technical "uptrend" from December remains intact. Just remember, this isn't a "widows and orphans" stock. It’s a high-stakes bet on a very specific vision of the future energy and financial landscape.
Your Next Steps:
Check the specific "record date" for the upcoming digital token distribution in the company's latest 8-K filings to see if you qualify. Additionally, monitor the site selection announcements for the TAE fusion plant project, as these will likely be the primary catalysts for price movement in the first half of 2026.