You’ve probably seen the video. A guy on all fours, hands taped, shuffling through the night in New York City. It looked painful. It looked crazy. That was Devon Levesque bear-crawling 26.2 miles for suicide prevention. Most people saw a viral stunt; the business world saw a marketing genius in the making.
Honestly, when we talk about Devon Levesque net worth, people usually get it wrong. They think it's just "fitness influencer money." It isn't. Not even close. We’re talking about a guy who went from being on food stamps in New York City to selling a major stake in a nutrition brand for nine figures.
The Promix Payday: Breaking Down the Numbers
The real needle-mover for Devon Levesque net worth happened recently. In late 2024 and early 2025, the nutrition world was buzzing about Promix. Devon wasn't just a "face" for the brand; he was a Co-founder and the Chief Brand Officer.
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When Paine Schwartz Partners acquired a significant stake in Promix, it wasn't a small-time deal. Promix was already doing multi-eight-figure revenue. Industry insiders and reports suggest the valuation at the time of the exit pushed into the nine-figure range.
While the exact "take-home" check for an individual founder is always guarded by NDAs, let’s do some napkin math. If you own a double-digit percentage of a $100M+ company, your life changes forever. But Devon didn't just buy a Ferrari and vanish to a beach. He put that capital right back into the "health-tech" ecosystem.
More Than Just Supplements
If you look at his portfolio, it’s basically a "who’s who" of modern wellness. He isn't just throwing darts at a board. He invests in what he uses.
- Gymshark: He was an early advisor and partner here.
- Olipop: Yes, that healthy soda you see in every Whole Foods. He's an investor.
- Whoop: The wearable tech giant.
- Super Coffee: Another massive exit candidate he’s been involved with.
His venture arm, DML Holdings, operates like a specialized shark tank for brands that focus on "human optimization." Basically, if it makes you faster, stronger, or helps you sleep better, Devon probably has a piece of it.
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The "Hard Sh*t" Philosophy as a Business Model
Most influencers sell "easy." Devon sells "hard."
He summited Mount Everest and did a backflip at the top. He bear-crawls marathons. He cycles across America. You’d think this is just for the 'gram, but it’s actually his lead generation tool.
By doing things that seem impossible, he builds a level of "founder brand" that most CEOs would kill for. When he launches something like All Day Running Company or the Runningman Festival (co-founded with billionaire Jesse Itzler), he doesn't need to spend millions on Facebook ads. He is the ad.
The Runningman Festival is a great example of his current revenue streams. It’s a massive health and wellness event—think Coachella but with ice baths and 5Ks instead of flower crowns. Tickets aren't cheap, and the sponsorship deals are massive.
Estimating the Devon Levesque Net Worth in 2026
If we aggregate the Promix exit, his early-stage equity in unicorns like Olipop, and his ongoing agency work through Creator & Company, the numbers are staggering.
"I went from food stamps to nine figures not because I was the smartest, but because I was willing to be the most uncomfortable." — This is the vibe Devon carries into boardrooms now.
Conservative estimates for Devon Levesque net worth in 2026 hover between $50 million and $120 million. Why such a wide range? Because equity in private companies (like his stake in Gymshark or Whoop) is notoriously hard to pin down until a liquidity event happens. But make no mistake: he’s sitting on a mountain of high-value stock.
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Why This Matters for You
Devon’s story is a blueprint for the "Modern Polymath." He didn't pick one lane. He used fitness to build a brand, used that brand to build a company, and used that company to build a venture fund.
If you’re looking to build your own wealth, the takeaway isn't that you need to go bear-crawl a marathon tomorrow. It’s about leverage.
- Build a personal brand around a specific, difficult skill.
- Productize that brand (like he did with Promix).
- Invest the profits into other high-growth founders.
Devon Levesque didn't just get lucky. He used extreme physical discipline to prove he had the mental discipline to handle millions of dollars. In 2026, he remains one of the few people who successfully bridged the gap between "fitness guy" and "serious institutional investor."
What to do next: If you're looking to follow his investment style, keep an eye on "Functional CPG" (Consumer Packaged Goods). Brands that offer a health benefit while replacing a "junk" habit—like Olipop did for soda—are where the next wave of nine-figure exits is happening.