You’ve probably seen her on your feed. Maybe she was explaining a complex calculus problem with a smile, or perhaps you recognized her from the chaotic, high-energy world of Titan Academy. Denise Soong Ee Lyn occupies a strange, fascinating middle ground in the Singaporean creator economy. She’s a "math influencer." It sounds like an oxymoron, right? Usually, influencers are selling skincare or travel vlogs. Denise is selling the idea that being a "mugger"—the Singaporean slang for someone who studies relentlessly—is actually kind of cool.
Honestly, the transition from being a screen personality to a business owner is where most people get it wrong. They think you just slap your name on a product and watch the money roll in. Denise took the hard route. She founded Puzzles Education (formerly Puzzles and Co), a tuition center that isn't just a side hustle. It’s her primary identity.
The Titan Academy Connection: More Than Just a Character
If you’re a fan of JianHao Tan, you know "Denise." In the Titan Academy universe, she plays the quintessential overachiever. She’s the girl who gets excited about homework while everyone else is trying to skip class.
But here’s the kicker: the character isn't a total fabrication.
While the show dials her personality up to an eleven for comedic effect, the foundation is real. Denise has openly talked about her own academic journey. It wasn't always straight As and rainbows. In her A Dollar A Question challenge, she admitted to failing exams in the past. That’s the nuance people miss. She isn't a "natural" genius who finds math effortless; she’s someone who learned how to beat the system through sheer grit.
- Born: June 13, 1995
- Role: Actress, Influencer, and Math Educator
- The Business: Founder of Puzzles Education
- The Vibe: High-energy, nerdy-chic, and surprisingly transparent
She started appearing in JianHao’s videos after a trial shoot. Since 2016, she’s become a staple of the series, but unlike many creators who stay boxed in by their digital personas, she used that visibility to build a brick-and-mortar reality.
Why Denise Soong Ee Lyn Is Dominating the "Edutainment" Space
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Most educational content is dry. It feels like a lecture you’re forced to attend at 8:00 AM on a Monday. Denise flips the script. Her YouTube and TikTok content is a chaotic mix of science experiments, F1 math classes (yes, using racing stats to teach variables), and Taylor Swift giveaways.
She basically realized that to get kids to care about $y = mx + c$, you have to meet them where they are.
The Puzzles Education Shift
In April 2022, Denise posted a video documenting the transformation of her tuition center. It wasn't just a "look at my new office" vlog. It was a full-blown renovation project involving sponsors like Design4Space and Raffles Paint.
Building a physical school in Singapore is a logistical nightmare. You have to deal with Ministry of Education (MOE) regulations, commercial leases, and the soul-crushing pressure of being responsible for a student’s O-Level results. Most influencers would stick to selling digital PDFs. Denise chose the overhead of a physical space.
She often shares "POV" videos of her students giving her excuses for why they didn't do their homework. It’s relatable. It’s real. It removes the "god complex" many teachers have and replaces it with a mentor-student dynamic that actually works.
Breaking the "Pretty Girl" Stereotype in STEM
There is a subtle, annoying bias that suggests you can’t be into fashion and makeup while also being a math whiz. Denise Soong Ee Lyn actively fights this. Her Instagram is a blend of high-end lifestyle photography and "nerdy" math facts.
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She’s been categorized by platforms like Favikon as a top education creator in Singapore. That’s a big deal. She is outperforming traditional academic accounts because she has "E-E-A-T"—Experience, Expertise, Authoritativeness, and Trust.
- Experience: Years of actual classroom hours.
- Expertise: Specialization in A-Math and E-Math.
- Authoritativeness: A recognized brand within the Titan Digital Media umbrella.
- Trust: She shows the "fails." The car accidents, the underwater photoshoot mishaps, and the COVID-19 birthdays.
The Reality of Being a Public Educator
It’s not all giveaways and viral clips. Being a public-facing teacher in Singapore means you are under a microscope. Parents here are... let's say "involved."
If Denise posts something too "influencer-heavy," she risks losing credibility with the parents who pay the tuition fees. If she's too "teacher-heavy," she loses the engagement of the students. It’s a tightrope walk.
She manages this by leaning into the "clueless being" narrative on her personal YouTube channel. She’s navigating life just like everyone else. She deals with social battery drainage. She gets her ring stuck on her finger and loses circulation (yes, that was a real video). This vulnerability makes her "Miss Denise" character at Titan Academy more than just a trope—it makes her a person.
What You Can Learn from Her Career Path
If you're looking at Denise's trajectory, don't just see the follower count. Look at the strategy.
- Diversify immediately. She didn't wait for Titan Academy to end to start her business.
- Niche down. She didn't just become a "lifestyle" creator. She became the "math girl."
- Invest in physical assets. Digital fame is fleeting; a tuition center with a lease and a student body is a tangible business.
- Embrace the "cringe." Whether it's doing the Wednesday dance to explain graphs or wearing a singing goat mask, she knows that attention is the currency of the modern world.
Practical Next Steps for Following Her Journey
If you’re a student struggling with math or a creator looking for a blueprint, here is how you should actually engage with her content:
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Audit her teaching style. Look at her "f1 math classes" on YouTube. Notice how she uses a high-interest topic (Formula 1) to explain low-interest concepts (algebra). This is a masterclass in engagement.
Watch her business vlogs. Don't just watch for the aesthetics. Look at the vendors she uses and how she handles the "behind the scenes" stress of opening a center.
Follow the Puzzles Education updates. If you are in Singapore, the center often runs specific intensives for O-Level and A-Level prep.
Denise Soong Ee Lyn has proven that you don't have to choose between being a "serious professional" and a "fun creator." You can be both. You can be the girl who loves Reddit and the teacher who buys her student an iPad for school. It’s about building a brand that is as multifaceted as a real human being.
Go check out her latest math breakdown on TikTok. You might actually learn something about quadratic equations without even realizing it. That’s the real magic she’s pulling off.