You've seen the patterns. Maybe it was a frantic ad on Facebook or a friend at brunch wearing a tunic that looked suspiciously soft. If you’ve spent any time looking for modest, stretchy, or travel-friendly fashion lately, the Dear Scarlett clothing website has probably stalked your browser history. It's one of those brands that occupies a specific, almost cult-like niche in the "boutique" world.
It isn't Chanel. It isn't even Zara.
Instead, it’s that middle-ground comfort wear that bridges the gap between pajamas and "I'm ready for the PTA meeting." Honestly, the rise of Dear Scarlett is a bit of a case study in how modern women actually want to dress when they aren't trying to impress a runway photographer. They want pockets. They want to hide a bloated stomach after a big lunch. They want fabric that doesn't require an iron.
What is Dear Scarlett anyway?
Basically, Dear Scarlett is a wholesale-to-boutique brand that has exploded in popularity across the United States. You won’t find a standalone "Dear Scarlett" brick-and-mortar store in every mall. Instead, the Dear Scarlett clothing website functions as a hub, while the actual clothes are the backbone of thousands of independent small-town boutiques.
If you walk into a "Main Street Boutique" in Ohio or Texas, there is a 90% chance they have a rack of these tops.
The brand is famous for its "signature fabric." Most people describe it as slinky, cool to the touch, and virtually impossible to wrinkle. It’s a polyester and spandex blend—usually around 95% poly and 5% spandex—that feels like a high-end swimsuit but looks like a matte crepe or jersey.
People love it. Or they hate it.
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There isn't much middle ground. The "haters" usually find the synthetic feel a bit too... well, synthetic. But the fans? They’ll buy the same "Madison" top in twenty different prints because they can toss it in a suitcase, fly across the country, and put it on without looking like they slept in a dumpster.
The "Madison" and the "Kori": Deciphering the Fits
One thing that confuses people visiting the Dear Scarlett clothing website or buying from a third-party seller is the naming convention. They don't just sell "blue shirts." They sell silhouettes.
The Madison Top
This is the heavyweight champion of the brand. If you’ve seen a Dear Scarlett piece, it was probably a Madison. It features a V-neck, a slight high-low hemline, and a relaxed fit. It’s designed to drape. It doesn't cling to the midsection, which is why it’s a go-to for women who want to feel "put together" without wearing shapewear.
The Kori
The Kori is the Madison’s slightly more structured cousin. It often features a mandarin collar or a button-up neckline. It leans a bit more "office-appropriate" while maintaining that same stretchy, breathable fabric.
The sizing is where things get tricky. Most experts—and by experts, I mean the boutique owners who sell hundreds of these a week—suggest "sizing down" in Dear Scarlett. The brand runs big. It's built for comfort and a generous fit. If you are typically a Large, a Medium in a Madison top might still feel roomy. This is a deliberate design choice, but it can be a nightmare for first-time online buyers who don't read the size charts.
Why the Prints Matter
Let's talk about the patterns. Dear Scarlett doesn't do "subtle" very often.
We are talking bold florals, geometric shapes, animal prints, and seasonal holiday designs. Because the fabric takes dye so well, the colors are incredibly vibrant. They don't fade after three washes like a cheap cotton tee from a big-box retailer. This vibrancy is a huge part of the "Discover" appeal on Google and social media. The clothes photograph exceptionally well.
They pop.
However, because the brand is wholesale-focused, the "exclusive" nature of the prints is a big selling point. A boutique might get 12 units of a specific floral print and once they're gone, they're gone. This creates a "buy it now" urgency that keeps the Dear Scarlett clothing website ecosystem thriving.
Is the Quality Actually There?
Look, we have to be real. This is mass-produced apparel. It isn't hand-stitched silk.
But for the price point—usually ranging from $34 to $48 for a top—the value proposition is high. The seams are generally well-constructed for the "fast fashion plus" category. The biggest "pro" is the durability of the textile. You can wash a Dear Scarlett top fifty times, and it will likely look exactly the same as the day you bought it.
The downside? Breathability. On a 100-degree day with 90% humidity in Georgia, a 95% polyester shirt is going to feel like a plastic bag. It doesn't wick moisture like linen or high-quality cotton. It’s better suited for air-conditioned offices, spring mornings, or autumn layering.
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Where to Actually Buy Dear Scarlett
This is where the confusion happens. Since Dear Scarlett is primarily a wholesale brand, the "official" website is often geared toward business owners.
Most retail customers find their fix through:
- Local Boutiques: The heart and soul of the brand.
- Online Aggregators: Websites like Southern Fried Chics, Filly Flair, or various "Boutique Hub" members.
- Poshmark and Mercari: There is a massive secondary market for these tops because they hold their value and condition so well.
If you are searching for the Dear Scarlett clothing website to buy a single shirt, you might find yourself redirected to a "Stockists" page or a password-protected wholesale portal. Don't panic. Just search for the specific style name (like "Dear Scarlett Madison Top") on a search engine, and you’ll find dozens of reputable small businesses shipping them out of their warehouses.
The Sustainability Question
It's 2026, and we can't ignore the elephant in the room: polyester isn't exactly eco-friendly. It’s a petroleum-based product.
Dear Scarlett doesn't claim to be a "green" brand. Their focus is on longevity—making clothes that don't end up in a landfill after two months because they shrunk or pilled. There is a nuance here. Is it better to buy one polyester shirt that lasts five years or five cotton shirts that fall apart in six months? That’s a choice for the consumer.
The brand also supports the "Shop Small" movement by providing inventory to local business owners, which is a different kind of social sustainability. It keeps local economies moving.
How to Style These Pieces Without Looking "Frumpy"
Because the fit is so oversized, there is a risk of looking like you're wearing a tent. You have to balance the volume.
- The Half-Tuck: This is the "boutique" secret. Tuck just the front sliver of the shirt into your jeans or slacks. It defines your waistline while letting the back drape over your leggings.
- Leggings vs. Jeans: Since most Dear Scarlett tops are long (tunic length), they are perfect for leggings. If you wear them with wide-leg trousers, you might lose your shape entirely.
- Avoid Over-Accessorizing: The prints are loud. You don't need a chunky statement necklace, three bracelets, and dangling earrings. Let the shirt do the heavy lifting.
Making the Most of Your Purchase
If you're ready to dive into the world of "slinky" fabrics, start with a neutral print. Maybe a dark leopard or a simple polka dot. See how the fabric feels against your skin. Wash it on cold, hang it to dry (it dries in like twenty minutes anyway), and see if it fits your lifestyle.
Most people who buy one end up with five. It's a slippery slope of comfort.
Actionable Steps for New Buyers:
- Check the Fabric Content: Ensure it’s the "Signature Slinky" blend (95% Poly, 5% Spandex) if you want the wrinkle-free experience. Some newer lines use "Bulgari" fabric, which is similar but slightly heavier.
- Join Boutique Facebook Groups: Many small shops do "Live Sales" where they show the Dear Scarlett items on different body types (Size S through 3XL). This is the best way to see how the fabric moves.
- Measure Your Favorite Shirt: Compare the "Pit-to-Pit" measurement of a shirt you love to the size charts provided by the boutique. This eliminates the "size down" guesswork.
- Look for Pockets: Many of their dresses and longer tunics actually have hidden side-seam pockets. Always check the description—it’s a game changer.
Ultimately, the Dear Scarlett clothing website and its various retail partners have tapped into a very specific desire: the need for "easy" clothes. In a world that's increasingly complicated, wearing a shirt that doesn't need an iron and makes you feel decent in a grocery store aisle is a small, but significant, win.