You’ve probably seen the thumbnails. A guy with a clean-cut look, a shredded physique, and a message that sits somewhere between a gym bro and a life coach. That’s David de las Morenas. Most people know him by his massive YouTube alias, "How to Beast." But if you think he's just another fitness influencer doing bicep curls for the camera, you’re missing the actual story of how he built a digital empire.
Honestly, the fitness space is crowded. It's noisy. Everyone has a six-pack and a supplement code. Yet, David managed to break through that static by pivotally shifting the conversation from just "how to get big" to "how to be a man people actually want to be around." He didn't start as some alpha-male archetype, either. He was a software engineer in Boston. He was the guy who felt awkward in social situations and struggled with anxiety. That’s the "secret sauce" right there. He isn't lecturing from a pedestal; he’s a guy who escaped the cubicle and decided to document the process.
The Engineering of a "Beast"
David de las Morenas didn't just wake up one day and decide to be famous. He was working a 9-to-5 engineering job, doing the daily grind, and feeling completely unfulfilled. Most people talk about quitting their jobs. David actually did it. He leveraged his background in engineering—that systematic, step-by-step thinking—and applied it to his body and his social life.
It’s interesting to look at his early content. It wasn't polished. It was raw. He focused on "the bulk," the "shred," and the cold hard facts of muscle hypertrophy. But as the channel grew, so did his philosophy. He realized that a great physique is just a ticket to the game; it’s not the whole game. This led to the creation of his brand ecosystem, including EDGE Lifestyle clothing and his supplement line, Gains Club.
He basically treated his life like a software project.
Bug: Social anxiety.
Patch: Constant social exposure and confidence hacks.
Result: A multimillion-subscriber platform.
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What Most People Get Wrong About David de las Morenas
There’s a common misconception that David belongs to the "toxic masculinity" camp. If you actually watch his videos, especially the ones from the last few years, that narrative falls apart. He moved to Marbella, Spain, with his wife Julia. He’s been surprisingly open about the realities of marriage, the struggle with lust even when you’re committed, and the importance of emotional maturity.
He’s not preaching "lone wolf" nonsense. He’s preaching responsibility.
One of the most radical things he did was move away from the "hookup culture" advice that dominates certain corners of the internet. Instead, he started focusing on how to find a high-quality partner and how to build a business that allows for freedom. In a 2024 podcast, he talked about the burnout of being a content creator for over a decade. He’s real about it. He doesn't pretend it’s all sunshine and PRs.
The Content Evolution
- The Early Years: Pure fitness, "how to bulk" guides, and Boston-based gym vlogs.
- The Growth Phase: Branching into dating advice and "cold approach" videos (some of which featured his then-girlfriend, now-wife, helping him).
- The Maturity Phase: Relocating to Austin, then Spain. Focus on lifestyle design, long-term relationships, and "high-status" networking.
The Business of Self-Improvement
How does David de las Morenas actually make money? It’s not just AdSense. He’s a prolific author. We’re talking about books like The Book of Alpha, Mindset Mastery, and Shredded Beast. These aren't 500-page academic texts. They are punchy, actionable guides designed for the modern guy who has the attention span of a TikTok reel.
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He also launched the Beastly App. This was a smart move. Instead of just selling one-off PDF workout programs, he created a recurring revenue model that provides users with a structured path. He’s essentially democratized personal training.
Then you have the coaching. David offers high-ticket dating and lifestyle coaching. People pay for the proximity to his mindset. It’s the "Men of Action" philosophy—becoming the type of man who doesn't wait for things to happen but makes them happen.
Why the "How to Beast" Philosophy Still Matters
In 2026, the internet is even more polarized than when David started. You have the extreme "red pill" influencers on one side and the hyper-sensitive "soft life" advocates on the other. David de las Morenas occupies a middle ground that is increasingly rare. He advocates for being strong, being rich, and being confident, but he also advocates for being a "Beastly Gentleman."
He’s big on Stoicism. He often references Marcus Aurelius. This isn't just for show; it’s his framework for dealing with the volatility of the YouTube algorithm and the "hate" that inevitably comes with being a public figure. He teaches guys to be "calm, cool, and collected"—incidentally the title of one of his books.
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He’s also been transparent about things most influencers hide. He has discussed his journey with TRT (Testosterone Replacement Therapy), the failures of his past businesses, and the reality of living abroad. This transparency builds a level of trust that "perfect" influencers can't match.
Actionable Takeaways from David’s Journey
If you’re looking to apply the David de las Morenas strategy to your own life, you don't need to move to Spain tomorrow. Start with the basics he’s been preaching for over ten years:
- Systematize Your Health. Stop "trying" to go to the gym. Treat your fitness like an engineering project. Track your macros, follow a proven program (like those in his Beastly app), and be consistent.
- Audit Your Confidence. David’s book Confidence Hacks suggests that confidence is a skill, not a trait. You build it through "reps" in the real world—talking to strangers, taking risks in business, and putting yourself in uncomfortable spots.
- Build Multiple Income Streams. He didn't stop at YouTube. He did books, apparel, supplements, and software. If you're a creator or professional, ask yourself: "What is my version of a supplement line?"
- Practice Radical Responsibility. One of David's biggest talking points is that if your life sucks, it's your fault. That sounds harsh, but it's actually empowering. If you’re the problem, you’re also the solution.
David de las Morenas proves that you can evolve. You can go from a shy engineer to a global fitness authority without losing your soul or becoming a caricature. It’s about the "Beastly" work ethic combined with a "Gentleman’s" character.
To start your own transition, you should evaluate your current "baseline" in three areas: physical strength, social confidence, and financial independence. Pick the weakest one and apply the "How to Beast" method of relentless, documented improvement for the next 90 days.