If you spent even five minutes on X (formerly Twitter) or TikTok this past year, you’ve seen it. That photo of a fan face-palming in a $150 CeeDee Lamb jersey while the scoreboard shows a 20-point deficit. Or maybe the one with the skeleton sitting on a bench captioned "Me waiting for a Cowboys NFC Championship appearance." Honestly, being a fan of America’s Team in 2024 is basically like being the lead actor in a long-running sitcom where the ending is always a pie to the face.
But dallas cowboys memes 2024 aren’t just about the losses anymore. They’ve evolved. It’s a culture.
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It’s about the "Here We Go" cadence that became a viral soundbite, only to be reportedly scrapped because, well, it stopped working. It's about Jerry Jones talking about natural gas in the middle of a defensive crisis. We’ve hit a point where the memes are almost more consistent than the pass rush.
The "Here We Go" Phenomenon and Why It Died
Early in the 2024 season, Dak Prescott’s pre-snap cadence was everywhere. "Yeah, Here We Go!"
It was catchy. It was rhythmic. It was, for a brief window, the coolest thing in Dallas. Fans were making TikTok remixes, and it even ended up on t-shirts. But then the playoffs happened—or rather, the hangover from the previous playoff collapse against the Packers—and suddenly the phrase felt like a curse.
By the time the 2024 season was in full swing, reports started leaking that the team was looking to "tweak" or even ditch the cadence. Coaches like Brian Schottenheimer were coy about it, but the internet wasn't. The meme shifted from a battle cry to a symbol of predictability. Every time a defender jumped the snap, the "Here We Go" memes flooded the timeline with mocking captions. It’s a perfect example of how quickly a "cool" team quirk becomes a weapon for rivals the second things go south.
Why Dallas Cowboys Memes 2024 Keep Breaking the Internet
You’d think after nearly 30 years without a Super Bowl ring, the jokes would get old. They don't.
If anything, the 2024 cycle was more intense because the expectations were so weirdly high and low at the same time. You have a team that wins 12 games three years in a row, then pays their QB $60 million a year, but still hasn't seen a divisional round win since the mid-90s. That’s a recipe for comedy gold.
One of the most viral moments of 2024 actually happened outside the stadium. A "No Kings" protest poster went viral because it listed the Dallas Cowboys right alongside major political figures and tech moguls. Why? Because "no rings in 30 years." People who don't even watch football were sharing that. When your team is so synonymous with "underachieving" that you become a political punchline, you’ve reached a different tier of internet fame.
The "All In" Lie
Remember when Jerry Jones said the team was going "all in" for the 2024 season?
The internet didn't forget.
When the Cowboys did... basically nothing in free agency, the "All In" memes became the defining theme of the offseason. We saw photos of Jerry holding a single nickel, or a "poker table" where Dallas is betting with a half-eaten sandwich. It’s this specific disconnect between what the front office says and what actually happens that fuels the most engagement. It’s not just hating; it’s mocking the logic.
The AT&T Stadium Curse
There’s a hilarious, yet painful, stat that made the rounds in 2024. Since AT&T Stadium opened, the Green Bay Packers have more playoff wins there than the Cowboys.
Let that sink in.
This sparked a wave of "Packers' Second Home" memes. 2024 saw a lot of fans sharing images of the stadium's giant screen, but instead of showing the game, it was edited to show the Packers' logo or a "For Rent" sign. Even after the 2025 season kicked off, the trauma of that 2024 Wild Card loss to Jordan Love (where he basically "cooked" the defense) remained the primary source of content for NFC East rivals.
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The Evolution of "This Is Our Year"
If you're a Cowboys fan, you probably hate this phrase. Most die-hards don't even say it anymore—they’re too busy being pessimistic.
But the meme persists. In 2024, the "This Is Our Year" meme moved into its "Irony Phase." Fans started using it after fumbles or missed field goals as a form of self-deprecating therapy. It’s the digital equivalent of a sigh.
Researching the sentiment on Reddit and X shows a fascinating split. You have the "delusional" fans (usually casuals or kids) who genuinely believe it, and the "realists" who use the meme as a shield. When the Cowboys beat a bad team by 30 points, the memes come out in full force. When they lose to a backup QB the next week? The memes are twice as loud, but they’re coming from the inside.
Jerry Jones: The Ultimate Meme Architect
Honestly, Jerry is a content creator's dream.
In late 2024 and into early 2025, he gave us the natural gas quote. For those who missed it, he essentially suggested on a radio show that he was too busy dealing with $100 billion natural gas deals to "fix the defense."
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The internet exploded.
We saw memes of Micah Parsons trying to tackle a giant gas canister. People were editing Jerry into a coal miner's outfit. It highlighted the biggest frustration in the fan base: the idea that the Cowboys are a "marketing firm that occasionally plays football." This isn't just a sports take; it's a structural reality that translates perfectly into 1080x1080 Instagram posts.
Actionable Insights for the "Meme Season"
If you’re trying to navigate the chaos of Cowboys social media, here’s what you actually need to know:
- Timing is everything: The best memes drop within 15 minutes of a turnover. If you're not on X during the third quarter of a Cowboys-Eagles game, you're missing the peak of human creativity.
- The "Hate-Watch" is real: A huge chunk of the traffic for dallas cowboys memes 2024 comes from people who want them to lose. Don't take it personally; it's just the tax you pay for being the most valuable franchise in sports.
- Self-deprecation wins: The fans who get the most likes aren't the ones defending the team. They’re the ones making the funniest jokes about why they’re still watching.
- Keep an eye on the "Snap Counts": Memes often target specific players who aren't living up to their "highest-paid" status. In 2024, Dak and Zeke were the primary targets, especially when the run game looked like it was stuck in mud.
The 2024 season might be in the books, but the cycle of hope and heartbreak is eternal. Whether it’s a weird quote from Jerry or another "Here We Go" remix, the Cowboys will always be the internet's favorite content. You can’t avoid the memes, so you might as well learn to laugh at them. It’s a lot cheaper than therapy.
If you're looking for the best places to find these gems, the r/cowboys subreddit usually has a "Meme Monday" that is either a graveyard of sadness or a celebration of a blowout. Just don't expect the "This is our year" jokes to stop anytime soon—they're basically a part of the NFL's DNA at this point.