Crumbl just flipped the script. Seriously. If you walked into your local shop this week expecting the usual random assortment of six semi-predictable flavors, you probably did a double-take at the menu board. As of January 2026, the Utah-based cookie giant has officially moved to a massive 10-item weekly lineup, and the Crumbl Cookies this week selection is a chaotic, sugary masterclass in why this brand refuses to let your dopamine levels rest.
Honestly, the biggest misconception right now is that Crumbl is "just doing more of the same." It isn't. They’ve essentially split the menu into two tribes: the "Permanent Classics" and the "Weekly Limiteds." For the week of January 12–17, 2026, we are seeing a heavy-hitter rotation that includes everything from an Oreo sandwich to a chilled cheesecake cookie that feels more like a gourmet pastry than a snack.
The New 10-Item Reality
You’ve got to understand the structure to navigate this. Crumbl used to cycle through six flavors, with Milk Chocolate Chip being the only anchor. Now? They’ve designated six permanent flavors for the entire month of January. You can walk in any day this week and find the Milk Chocolate Chip (obviously), but also Pink Sugar, Chocolate Crumb ft. Oreo, Snickerdoodle, Brownie Batter, and Celebration Cake.
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Then there are the "Rotating Four." These are the ones people are actually losing their minds over. For the current week ending January 17, we’re looking at:
- S’mores Brownie
- Cookies & Cream Sandwich ft. Oreo
- Wedding Cake
- Blueberry Cheesecake
Wait, it gets weirder. If you show up on Thursday, you’ll find a 11th secret guest: Milk Chocolate Chip Cookie Thins. It’s part of their new "Thin Thursday" initiative, which feels like a direct nod to those of us who want the Crumbl flavor without the 800-calorie commitment of a single puck-sized cookie.
Why the Oreo Sandwich is the Week’s Real MVP
Let’s talk about the Cookies & Cream Sandwich featuring Oreo. People keep confusing this with the Mallow Sandwich. Don’t. The Mallow Sandwich—a cult classic—uses a marshmallow-based filling with brownie bits. This week’s version is different. It’s two dark cocoa cookies packed with Oreo pieces, but the filling is a dense vanilla buttercream mixed with what Crumbl calls "cookies & cream crunch."
It’s meta. It’s a cookie, inside a cookie, sandwiched by more cookies. If you’re a purist, the crunch is the selling point here. Most sandwich cookies go soft within an hour of assembly, but the texture here holds up surprisingly well against the chilled frosting.
The Sleeper Hit: Blueberry Cheesecake
If you’ve been following Crumbl for a while, you know their "cheesecake" cookies are hit or miss. Sometimes the "frosting" is just plain cream cheese. Not this time. The Blueberry Cheesecake cookie on this week's menu uses a genuine cheesecake frosting on a chilled graham cracker base.
The topping is a blueberry compote that actually tastes like fruit, not just blue-dyed corn syrup. Pro tip: eat this one cold. If you let it sit in a hot car, the structural integrity of that graham cracker base fails immediately. It becomes a delicious, crumbly mess.
The Wedding Cake Controversy
Now, the Wedding Cake cookie is where the fan base is currently divided. It’s a warm vanilla bean sugar cookie with a raspberry and vanilla cream cheese swirl. On top, they’ve added white chocolate pearls for crunch.
Some folks find it a bit "one note." It’s very sweet. Even for Crumbl. But if you’re a fan of their fruit-and-cream profiles, it’s probably the most "elegant" thing they’ve put out this month. It’s a stark contrast to the heavy, fudgy S’mores Brownie, which is essentially a graham cracker crust topped with enough marshmallow buttercream and chocolate drizzle to require a nap immediately after consumption.
Breaking Down the Permanent Six
Since these are staying for the whole month, you might be tempted to skip them. That would be a mistake. The Brownie Batter cookie is particularly good right now; it’s a chocolate base that stays slightly "underbaked" in the center, mimicking the texture of licking the bowl.
The Celebration Cake cookie is basically a birthday party in your mouth. It uses a cake batter cream cheese frosting that is significantly more flavorful than their standard vanilla. If you’re bringing a box to an office or a party, this is the safest "crowd-pleaser" in the bunch.
Strategic Buying for Crumbl Fans
Look, buying a 4-pack used to be the standard. With 10 flavors on the board, the math has changed. If you’re trying to be smart about your sugar intake (or your wallet), here is how to play the Crumbl Cookies this week lineup:
- Go for the Sandwich: The Oreo Sandwich is a limited run and historically doesn't come back for months. It’s the highest "value" cookie because of the labor involved in the sandwiching.
- Thursday is for Thins: If you hate the "doughy" texture of standard Crumbl, wait until Thursday. The Cookie Thins are a completely different experience—crisp, snappy, and much easier to share.
- The Freezer Test: The S’mores Brownie and the Brownie Batter cookies freeze exceptionally well. If you’re a "one bite a day" person, these two will maintain their texture in a Ziploc bag for up to three weeks.
What's Next?
Crumbl isn't slowing down. Spoilers for next week (January 19–24) suggest a return to some more traditional winter flavors, though the "Permanent Six" will remain the same. We're also hearing rumors of more "Non-Cookie Desserts" (NCDs) like the Dubai Biscoff Brownie hitting the rotation soon.
For now, focus on the cheesecake and the sandwich. Those are the standouts that justify the trek to the store.
Next Steps for Your Crumbl Run:
- Check the app before you go—stock levels for the Oreo Sandwich have been spotty due to high demand.
- If you’re ordering the Blueberry Cheesecake, make sure you have a way to keep it cool; the frosting melts faster than you’d think.
- Skip the Snickerdoodle if you're looking for "new" experiences; it's a solid classic, but it's the same recipe they've used for years and will be there next week too.
Actionable Insight: If you're a rewards member, check your "Crumbs" balance. With the new 10-flavor menu, many users are reporting faster point accumulation because they’re buying 6-packs or 12-packs just to try the variety. Use those points on the more expensive "Sandwich" or "Cake" varieties to get the best bang for your buck.