Honestly, if you weren't stalking the Crumbl app every Sunday night in October, you missed one of the weirdest, most experimental months in the company's history. People think Crumbl is just about giant sugar discs. It’s not. October 2024 proved they are basically becoming a high-end bakery that happens to sell cookies, but with a side of corporate chaos and "non-cookie" desserts that have some purists losing their minds.
There’s this weird misconception that every week in October was just pumpkin spice.
Total lie.
While they definitely leaned into the autumn vibes, the month was actually a calculated mix of heavy hitters, nostalgic childhood throwbacks, and some seriously divisive "LTOs" (Limited Time Offerings) that aren't even cookies. We’re talking cakes, squares, and pies.
The Week-by-Week Breakdown: Crumbl Cookies October 2024
Let’s look at how the month actually shook out because the variety was kind of insane.
October 7–12: The Fall Classics Arrive
This week was basically a love letter to the harvest. We had the Caramel Apple, which is a warm cinnamon apple cookie topped with caramel cream cheese frosting and real Granny Smith apples. It's messy. You've gotta eat it fast or the apples get weird. Then there was the Chocolate Peanut Butter Pie, a cookies and cream base that basically tastes like a giant Reese’s.
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But the real star? Tres Leches Cake.
This wasn't a cookie. It was a square of actual cake soaked in three milks. It caused a bit of a stir because, well, it's a cookie shop. Some people loved the pivot; others felt like Crumbl was having an identity crisis.
October 14–19: The Comfort Food Pivot
Mid-month, they shifted gears into "brunch and snack" territory.
- Blueberry Muffin: A warm cookie with a buttery glaze and that crunchy streusel top.
- Peanut Butter Crisp: This one featured Butterfinger pieces. It’s loud, it’s crunchy, and it gets stuck in your teeth in the best way possible.
- Cornbread: This is a cult favorite. It’s served with a dollop of honey buttercream and a drizzle of honey. People either think it’s a masterpiece or they hate the "savory" grit of the cornmeal. There is no middle ground here.
October 21–26: The "Pre-Halloween" Hype
This week was a bit of a breather before the spooky stuff. We saw the Banana Upside Down Cake, which was drenched in a toffee glaze. Again—not a cookie. Crumbl is really pushing these "cake" items lately. We also had the Pink Velvet Cake and Kentucky Butter Cake. It was a very "yellow and pink" week, visually speaking.
October 28–November 2: The Halloween Main Event
This is the week everyone remembers. They went all out with the spooky theme. The Dirt Cake cookie returned, which is a chocolate cookie rolled in Oreo crumbs with a gummy worm on top. It’s pure childhood nostalgia.
They also introduced the Pumpkin Cake, which was two tiers of spiced pumpkin cake. Not one tier. Two. It was massive. The Blue Monster featuring Chips Ahoy! also made an appearance, providing that bright pop of blue frosting that looks great on Instagram but definitely dyes your tongue for three days.
Why Everyone Is Talking About the LTOs
Crumbl is clearly moving away from being just a cookie brand. In October 2024, the presence of the Tres Leches Cake and the Pumpkin Cake signaled a massive shift in their business model. They are competing with local bakeries now, not just Insomnia Cookies.
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The downside? These non-cookie items often cost more.
Depending on your location, there’s usually an upcharge for the "specially prepared" cakes. Some fans are annoyed by this. They feel like the $5 cookie was already a splurge, and now they’re being asked to pay $6 or $7 for a small square of cake. But honestly? The sales numbers don't lie. People are buying them.
The Mystery Cookie Factor
We can't talk about October without mentioning the Mystery Cookie. For those who don't know, Crumbl lets individual franchise owners pick a "mystery" flavor for certain days. In October, many stores used this to bring back retired fall favorites like Pumpkin Cheesecake or Maple Cinnamon Roll.
It’s a smart move. It gets people driving to the next town over just because that specific store has the "Graveyard" flavor they've been craving.
Business Realities and Store Closures
While the flavors were flashy, the background noise was a bit more somber. 2024 was actually a tough year for the franchise. Despite the viral TikToks, Crumbl saw at least 12 permanent store closures across the U.S. in 2024, including locations in Connecticut and Florida.
Why?
The "Crumbl Craze" of 2021 and 2022 has cooled off. The market is saturated. When you have a store on every corner, the "limited" nature of the product feels less special. Experts like Kevin Schimpf from Technomic have noted that the entire restaurant industry faced "significant headwinds" in 2024 due to shifting consumer spending. People are tightening their belts. A $30 box of cookies is the first thing to go when the rent goes up.
How to Actually Get the Best Out of Your Crumbl Run
If you’re still hunting for these flavors or looking forward to the next rotation, here’s the expert way to do it.
- Check the App on Sunday: The "spoiler" accounts on TikTok are usually right, but the official reveal happens Sunday night.
- The "Warm vs. Chilled" Rule: Crumbl serves some cookies warm and some chilled. Do not—I repeat, do not—try to eat the chilled ones warm. The frosting is designed to hold its shape at a certain temperature. If you heat up a chilled cookie, you’re just going to have a sugary soup.
- The Freezer Trick: These cookies are huge. Most people can't finish a 4-pack before they go stale. Slice them into quarters and freeze them. They actually hold up surprisingly well for about three weeks.
- Avoid the "Hype" Markups: If a cookie has a branded topping (like Oreo or Biscoff), it’s usually more expensive. If you’re on a budget, stick to the "classic" styles which are often just as good.
The October 2024 lineup was a turning point. It showed that Crumbl is willing to risk its "cookie" identity to stay relevant in a crowded dessert market. Whether they can keep the momentum going while closing underperforming stores is the real question for the next few years.
Next Steps for Cookie Hunters
Check your local store’s "Mystery Cookie" schedule through the app's map feature. Often, stores will list their upcoming mystery flavors for the entire week, allowing you to plan your trip around specific flavor returns like Pumpkin Bread or Oatmeal Chocolate Chip. Also, keep an eye on the "Crumbl for Business" catering menu; sometimes you can find mini versions of the monthly hits that aren't available in the standard weekly rotation.