If you walk through the AT&T Stadium parking lot on a Sunday morning in 2026, you'll see the usual sea of CeeDee Lamb and Micah Parsons threads. It makes sense. They're the stars. But keep your eyes peeled and you’ll spot something a little more "throwback." It's that classic navy or white Nike top with the number 11. No, it’s not a Micay Parsons rookie mistake. It’s the cowboys cole beasley jersey, and honestly, it’s still one of the most respected pieces of gear a Dallas fan can own.
Why? Because Cole Beasley wasn't just another receiver. He was the "Sause."
He was the undrafted kid from SMU who basically defied every physical metric the NFL cares about. At 5'8", he looked like he belonged in a tech startup, not a huddle with Jason Witten. But for seven seasons in Dallas, he was the guy Dak Prescott looked for when it was 3rd-and-8 and the season was on the line. Finding a cowboys cole beasley jersey today isn't just about nostalgia; it’s about owning a piece of the era when the slot receiver became the most dangerous weapon in the Cowboys' arsenal.
The Cult Following of Number 11
Most players leave a team and their jerseys end up in the clearance bin within six months. That didn't happen with Bease. Even after he left for Buffalo in 2019, the demand for his Dallas gear stayed weirdly high.
It’s partly because he was the ultimate underdog. Fans love a guy who has to work twice as hard just to get noticed. Beasley didn’t just get noticed; he dominated the middle of the field. In 2016, he had a breakout year that most people forget was actually historic for a Dallas slot man. He caught 75 passes for 833 yards. His catch rate was a staggering 76.5%, which basically meant if the ball was near him, it was staying in his hands.
You’ve probably seen the highlights of him "saucing" defenders. That quick-twitch movement made him impossible to cover in man-to-man. When you wear that cowboys cole beasley jersey, you’re signaling that you actually watch the tape. You’re not just a front-runner. You appreciate the "dirty work" of a guy who took hits from linebackers twice his size and hopped right back up.
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Where Can You Actually Find One Now?
Standard retail is a dead end. If you go to the official Dallas Cowboys Pro Shop or the NFL Shop in 2026, you're going to see "Out of Stock" or "Retired Item" warnings. They’ve moved on to the new era.
So, where do the die-hards go?
- eBay and Mercari: This is the Wild West. You can find "Pre-Loved" (that’s just a fancy word for used) jerseys for anywhere from $30 to $85. Look for the Nike "On Field" tags to ensure you aren't getting a cheap knockoff from a decade ago.
- Pristine Auction: If you want something for the man cave, you can sometimes find a signed cowboys cole beasley jersey here. Since he’s a Dallas legend, his signature still holds value, especially for those who remember the 2014 or 2016 playoff runs.
- Vintage Sports Shops: Places like "Rally House" or local Texas thrift spots occasionally have them.
Honestly, the white "Color Rush" version of the Beasley jersey is the holy grail. It’s the one with the blue stars on the shoulders. It looks clean, it’s timeless, and it reminds everyone of those Thursday night games where Bease would go for 8 catches and 100 yards while looking like the fastest man on earth.
What the Stats Don’t Tell You
People look at his career total of 34 touchdowns and think, "Okay, solid player." But they miss the context. Between 2012 and 2018, the Cowboys' offense went through a massive transition. They went from the Tony Romo era to the Dak Prescott era. Through it all, Beasley was the security blanket.
Think back to the 2018 season. Dallas was struggling early on. They traded for Amari Cooper, which opened up the outside, but it was Beasley who kept the chains moving. He finished that year with 65 catches. He wasn't the guy catching the 50-yard bombs, but he was the guy making sure the drive didn't stall.
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There’s also the local connection. Born in Houston and a star at SMU, he was a Texas kid through and through. That’s why the cowboys cole beasley jersey stays relevant in the DFW metroplex. It’s local pride.
Is It "Cringe" to Wear a Former Player's Jersey?
In the world of sports fashion, there’s always this debate. Is it weird to wear a jersey of a guy who played for the Bills and the Bucs afterward?
Nah. Not with Beasley.
Some players leave on bad terms and their jerseys get burned in the driveway. While Beasley had some spicy things to say on Twitter (now X) after he left, the fans mostly remember the "sauce." They remember the hair, the shimmy, and the fact that he was undrafted. Wearing a cowboys cole beasley jersey is basically a badge of honor for fans who survived the mid-2010s. It says you were there when the team was figuring out its identity.
Spotting a Fake vs. The Real Deal
Since you’re likely buying from a secondary market in 2026, you’ve got to be careful. A lot of the jerseys floating around online are "custom" jobs or cheap fakes.
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First, check the stitching. Authentic Nike jerseys from that era—specifically the "Limited" and "Elite" versions—will have tackle twill name and numbers. If the numbers feel like thin plastic or are screen-printed on a "stitched" looking base, it's a fake.
Second, check the collar. The real Nike jerseys used a "Flywire" strengthened collar to prevent stretching. If the neck looks like a loose t-shirt, skip it. You want that jersey to last through at least another five seasons of heartbreak at the hands of the 49ers or Packers.
Actionable Steps for Collectors
If you’re serious about grabbing a cowboys cole beasley jersey today, here’s how to do it right:
- Set Alerts: Go to eBay and save a search for "Cole Beasley Dallas Jersey." Check the "Newly Listed" filter daily. The good ones under $50 vanish in hours.
- Verify the Size: Remember that Nike "Game" jerseys (the $100-ish ones) fit a bit larger, while the "Limited" jerseys are more tailored. If you're wearing it over a hoodie for a cold November game, size up.
- Check for "Yellowing": If you're buying a white jersey, ask the seller for photos in natural light. White jerseys from the 2015-2018 era can start to yellow around the pits or the neck if they weren't stored right.
- Consider the "Bease11" Merch: If you can't find a jersey, Cole actually has his own brand. It's not the official NFL gear, but it's got that same underdog energy.
Owning a piece of Cowboys history isn't always about the Hall of Famers. Sometimes it's about the guys who made the Sunday afternoons fun. Cole Beasley was that guy. Whether he was catching a screen pass or rapping on his off days, he was authentically himself. That’s why, even years after his last snap in Big D, you’ll still see that number 11 flashing through the crowd.