Most people remember the headlines from 2015. You probably saw them. Snoop Dogg’s son, the four-star wide receiver recruit, walks away from a scholarship at UCLA before playing a single regular-season game. It felt like a massive "what if" moment for sports fans. People whispered that he was throwing away a golden ticket.
But if you look at where Cordell Broadus is sitting in 2026, it’s pretty clear he wasn't quitting. He was pivoting. Honestly, he might be the most business-savvy person in the entire Broadus lineage, and that is saying something considering his dad basically owns the concept of "The Hustle."
The Football Fallout and Finding a New Lane
Let’s be real for a second. Growing up as Snoop Dogg's son comes with a specific kind of pressure. For years, the world expected Cordell to be the next big thing on the gridiron. He had the size. He had the stats at Bishop Gorman. But in a candid moment later on, he admitted he only played football to make his father happy. That’s a heavy weight for a teenager.
When he left the Bruins, he didn't just go sit on a beach. He dove headfirst into film and fashion. You’ve likely seen him on the runway for Dolce & Gabbana or Philip Plein, but the modeling was always just a "vehicle," as he calls it. The real goal was ownership.
Building the "Champ Medici" Brand
If you follow the crypto or NFT space at all, you know the name Champ Medici. That’s Cordell’s alter ego in the Web3 world. While other celebrities were just slapping their names on random JPEGs during the 2021 boom, Cordell was actually architecting deals.
He didn't just buy a Bored Ape; he turned it into a business.
The Dr. Bombay Factor
Have you tried the ice cream? Dr. Bombay is the brand Cordell launched using his father’s Bored Ape Yacht Club IP. It’s not just some niche internet project anymore. By 2025, the brand had hit over $10 million in sales and secured shelf space in thousands of stores like Walmart and 7-Eleven.
This is the blueprint he’s been preaching:
- Take a digital asset.
- Build a real-world story around it.
- Put it in the hands of everyday consumers.
He’s basically proved that "crypto" doesn't have to be a dirty word if there’s a delicious pint of Sherbert Swizzle attached to it.
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Death Row Games and the Future of Gaming
The Broadus family doesn't just do one thing at a time. Lately, Cordell has been the driving force behind Death Row Games. It’s a bold move. They aren't trying to build the next Call of Duty from scratch. Instead, they’re utilizing the Unreal Editor for Fortnite (UEFN).
Basically, they are building "worlds" within Fortnite that reflect urban culture. Think about it. Most games are designed by people who have never stepped foot in the neighborhoods Snoop grew up in. Cordell is changing that by hiring minority developers to digitize real-life hoods—like Tee Grizzley’s neighborhood in Detroit.
It’s about representation. It’s about making sure the kids playing these games see themselves in the architecture, not just the skins.
The Broadus Brothers: A Quick Breakdown
While Cordell is the "business architect," Snoop’s other sons are carving out very different paths.
Corde Broadus (Kalvin Love): The eldest. He’s always been the most "free spirit" of the bunch. He’s stayed dedicated to music under the name Kalvin Love and has been open about his journey through fatherhood and spirituality. He’s the one who first made Snoop a grandfather back in 2015 with his son Zion.
Julian Broadus: Snoop's youngest son. For a long time, he stayed out of the bright lights of the Shante and Snoop dynamic. But he’s found his own rhythm lately. He’s a tech guy. He’s been working as an executive director for Voxel X Network, focusing on—you guessed it—NFTs and gaming.
It seems like the "tech bug" bit the whole family.
What Most People Get Wrong About the Legacy
There’s this misconception that these guys are just living off "Dad's money." While the connection obviously opens doors, Cordell has been vocal about the "crypto winter" and the lawsuits that rocked the industry. He stayed. He didn't bail when the market crashed.
He’s currently working on a documentary called Son of Kings. It’s supposed to be an exploration of his family lineage and what it means to be a Black man in America today. It’s a far cry from the "football star" narrative the media tried to force on him a decade ago.
Actionable Takeaways for Modern Entrepreneurs
If you're looking at Cordell's trajectory and wondering how to apply it to your own life, here’s the reality of his strategy:
- Don't fear the pivot. If your heart isn't in your "Plan A" (like football was for him), walk away before you burn out.
- IP is King. Whether it’s a song, a digital image, or a brand name, figure out how to own the rights.
- Collaboration over Competition. Cordell consistently partners with people who are "smarter" in specific niches, whether it’s the Tezos Foundation or ice cream manufacturers.
The Broadus empire is no longer just about rap music and gin and juice. It’s a diversified tech and consumer goods conglomerate. And honestly? It’s mostly being run by the kid who "quit" football. Turns out, he was just starting a much bigger game.
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Keep an eye on the credits of the next big Netflix documentary or the logo on your next snack—there’s a high chance a Broadus is behind it.
Next Steps: If you're interested in the Web3 space, check out the Champ Medici Arts Fund. It’s a million-dollar partnership with Tezos designed to help minority artists get their work on the blockchain without getting lost in the noise. It’s one of the few celebrity-backed funds that actually provides educational materials and equipment to students.