You’ve seen the photos. Maybe it was the one where he’s holding a glass of Proper No. Twelve, or that legendary standoff with Floyd Mayweather where the pinstripes literally screamed obscenities. Seeing Conor McGregor in a suit is basically a combat sports ritual at this point. It’s not just about looking "sharp." For McGregor, the suit is a psychological weapon. It’s armor. Honestly, it’s a masterclass in how a guy from Crumlin used bespoke tailoring to transform from a "pikey" (his words, not mine) into a global business mogul.
Most people think he just walks into a shop and buys the flashiest thing on the rack. Nope. Not even close. There’s a massive amount of strategy behind those three-piece ensembles.
The $6,500 Secret Behind the Fabric
When you see Conor McGregor in a suit, you’re usually looking at the handiwork of David August Heil. David August isn't just some tailor; he's the guy who dresses Elon Musk and Sylvester Stallone. He’s been working with Conor since the early UFC days.
The famous "F*** You" pinstripe suit from the 2017 Mayweather press tour? That wasn't just a gimmick. It was custom-woven Super 130s wool. From a distance, it looked like a standard navy pinstripe. Up close, the vertical lines were actually tiny, repeating letters spelling out the insult. David August eventually sold limited-edition versions of that exact suit for around $6,500.
Think about that. $6,500 for a suit that tells everyone to buzz off. That is peak McGregor.
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Why the Fit is Always "Too Tight"
If you look at the comments on any Instagram post of Conor in a suit, there’s always some guy saying, "It’s too small! The buttons are fighting for their lives!"
Well, yeah. That’s the point.
- The Athletic Cut: McGregor has a massive "V" taper—huge shoulders and a tiny waist. Off-the-rack suits don't fit him.
- The Power Move: He wants to show off the physique. A loose suit hides the muscles he spent months building.
- The Movement: Despite looking skin-tight, these are bespoke. They have high armholes and specific canvas structures that allow him to move, kick, and shadowbox without blowing out a seam. Usually.
How He Changed the MMA Fashion Game
Before Conor, UFC press conferences were a sea of Tapout t-shirts, baggy jeans, and maybe a questionable leather jacket. It was... kinda grim. Conor changed the "fight week" uniform. He brought the "Sunday Best" energy to Tuesday afternoon media scrums.
Now? Every young fighter on the prelims is trying to find a tailor. They’ve realized that appearing like a millionaire makes people want to pay you like one.
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The Evolution of the McGregor Look
Early on, it was all about the "Irish Countryside" vibe. Lots of heavy tweeds, waistcoats, and flat caps. As the paychecks grew, the fabrics got lighter and the patterns got louder.
We started seeing:
- Bold Windowpane Checks: Usually in shades of "King" blue or deep forest green.
- The Three-Piece Obsession: He almost never skips the waistcoat. It adds bulk to his frame and keeps everything tucked in during high-intensity trash-talking.
- The Peak Lapel: He almost always goes with peak lapels rather than notch lapels. It’s a more aggressive, formal look that draws the eye up to his shoulders.
What it Actually Costs to Look Like "The Notorious"
Looking like Conor McGregor in a suit is a hobby for the wealthy. During his peak media tours, it was reported that he would order 8 to 10 custom suits per tour.
At a price point of $4,000 to $10,000 per suit, he was dropping nearly $100,000 just on clothes before the first punch was even thrown. This led to the launch of "August McGregor," his own clothing line aimed at fans who wanted the look without the five-figure price tag. Those suits usually run between $500 and $1,200. It's the "accessible" version of his aura.
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Real Advice for Nailing the McGregor Style
If you're trying to channel this energy, don't just go buy a loud suit and hope for the best. You'll look like a backup dancer.
Focus on the proportions. McGregor’s suits work because the trouser hem hits exactly at the top of the shoe (no break) and the shirt cuffs show exactly half an inch of fabric. It’s precision.
Also, skip the black suits. Conor almost always sticks to navy, charcoal, or bold patterns. Black is for funerals and waiters. Navy is for guys who own the building.
The Accessories are Non-Negotiable:
You need a pocket square that complements the tie but doesn't match it perfectly. Matching tie-and-pocket-square sets are the easiest way to look like you bought your suit at a mall kiosk. Conor usually goes for a "Presidential fold" or a messy "Puff fold" to keep things from looking too stiff.
And the watch? If you aren't rocking something gold or a Jacob & Co. piece worth more than a house, you’re not quite at his level yet. But a clean, slim-profile dress watch is the right starting point.
Actionable Next Steps for Your Wardrobe
To start building a look inspired by the Notorious, don't rush into buying a pinstripe suit that swears at people.
- Find a Local Tailor: Take a suit you already own and get the sleeves and trousers tapered. It's the "slim-fit" silhouette that matters most.
- Invest in a Waistcoat: Adding a third piece to a standard suit instantly elevates the formality and gives you that McGregor structure.
- Go for the Peak Lapel: Next time you’re shopping, look for jackets with peak lapels. They look more expensive and "custom" than the standard notch version.
- Match the Leather: If you’re wearing a brown belt, your shoes must be brown. Conor is meticulous about his leather coordination.