If you’ve spent any time looking for nightlife in South East London, you’ve probably heard of Club 10 Gentlemen's Club. It’s tucked away in New Cross. It isn't the flashy, neon-soaked West End experience you might find in Mayfair or Soho. Honestly, it’s much more of a "local" spot.
Some people love it. Others find it a bit gritty. But that’s the reality of the South London scene. It’s located on New Cross Road, a stretch known more for its student pubs and late-night kebabs than high-end luxury. Yet, for years, this spot has maintained a steady presence.
The Reality of Club 10 Gentlemen's Club
Walking into a strip club shouldn't feel like entering a boardroom. At Club 10 Gentlemen's Club, the vibe is unapologetically old-school. You won't find high-tech LED floors or celebrity DJs here. Instead, it’s a standard layout: a main stage, a bar that serves the basics, and those familiar booths for private dances.
The club is situated at 394 New Cross Rd, London SE14 6TY. It’s incredibly easy to get to if you’re using the Overground or the train. New Cross station is basically a stone’s throw away. That convenience is probably why it survives in an area that is rapidly gentrifying. While hipster cafes pop up around the corner, Club 10 stays exactly what it has always been.
People often ask about the "vibe." Look, it’s a strip club. It’s loud. The lighting is dim. It can get smoky outside and a bit crowded on a Friday night. It’s a place where people go for a stag do, a late-night drink after the pubs close, or just because they’re in the neighborhood and want something different.
What’s the price of entry?
Usually, there’s a cover charge. It’s not astronomical—usually ranging between £5 and £15 depending on the night and time you arrive. Don't expect to walk in for free at 1:00 AM. They know they’re one of the only late-night options in the immediate vicinity.
Prices for drinks are about what you’d expect for London. You aren't paying Wetherspoons prices, but you aren't paying Dorchester prices either. A beer might set you back £6 or £7. Spirits are higher. If you're looking to book a table or get "VIP" treatment, you should probably call ahead, though many regulars just show up and wing it.
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The Performers and the Atmosphere
The dancers at Club 10 Gentlemen's Club are independent contractors. This is standard across the UK. You’ll see a mix of nationalities and styles. Some girls have been there for a long time; others are just passing through.
The stage rotation is constant. You’ll usually see a set, followed by the dancer walking the floor to see if anyone wants a private dance. In the UK, the rules are pretty strict regarding "no contact." Security is usually pretty tight on this. If you try to cross boundaries, you’ll be out the door faster than you can finish your pint. It keeps the environment safer for the performers and, frankly, less chaotic for the patrons.
One thing that surprises people is the size. It’s not a massive warehouse. It feels intimate, which can be a good thing if you like that "private party" feel, but it can feel a bit cramped when the weekend rush hits. If you value your personal space, a Tuesday night is a much better bet than a Saturday.
Why New Cross?
New Cross is a weird, wonderful part of London. It’s home to Goldsmiths University, so you have this heavy artsy, intellectual influence clashing with the traditional working-class roots of the area. Club 10 Gentlemen's Club sits right in the middle of that friction.
It’s one of the few remaining "strip circuit" clubs in this part of town. Many others have been priced out or shut down due to licensing changes. The fact that it’s still standing says something about its management and its core customer base. They’ve managed to keep their Sexual Entertainment Venue (SEV) license despite the changing landscape of London’s nightlife regulations.
Common Misconceptions About the Venue
There’s a lot of noise online about these types of venues. Some people think every gentlemen's club is a den of iniquity. Others think it’s going to be like a scene from a Hollywood movie.
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- It’s not a "club" in the dance music sense. Don't go there expecting a rave.
- The food isn't the draw. While some clubs offer snacks, you're better off hitting the takeaway shops nearby if you're hungry.
- It’s safer than people assume. Because they have to maintain a strict license, they have more CCTV and security than your average local pub.
Honestly, the biggest misconception is that it’s "shady." In reality, it’s a heavily regulated business. The London Borough of Lewisham keeps a very close eye on these establishments. Any slip-up in terms of safety, noise, or conduct, and their license is on the chopping block.
How to Handle Your First Visit
If you've never been to Club 10 Gentlemen's Club, or any strip club for that matter, there’s a bit of unwritten etiquette.
- Bring Cash. While most places take cards now, cash is still king for tipping or paying for dances. It just makes everything smoother.
- Be Respectful. It sounds obvious, but alcohol makes people forget. Treat the dancers like professionals because that’s what they are.
- Check the Dress Code. You don't need a tuxedo. This isn't Bond. But don't turn up in gym shorts and flip-flops. Smart casual is the safest bet—clean jeans and a decent shirt will get you in without a hassle.
- Know the Rules. Each club has slightly different house rules. Usually, they are posted near the entrance or the bar. Read them.
Comparing Club 10 to Other London Spots
If you compare Club 10 to the big names in Central London like SophistiCats or Platinum Lace, it feels very different. Those Central spots are designed to drain the wallets of corporate high-rollers. Club 10 is more "earthy."
It’s for the guy who wants a drink and a dance without feeling like he’s being "sold" every five seconds. It’s less "produced." Some people find that refreshing. It feels more authentic to the South London experience.
The Economic Impact on the Local Area
It’s easy to overlook, but venues like Club 10 Gentlemen's Club provide a lot of local employment. Beyond the dancers, there are bar staff, security, cleaners, and management. In a city where nightlife is being squeezed by developers who want to turn everything into luxury flats, these venues provide a specific kind of night-time economy that supports local people.
Furthermore, these clubs often drive foot traffic to nearby late-night businesses. The kebab shops, the mini-cabs, and the late-night convenience stores all benefit from the "overflow" of people leaving the club at 3:00 or 4:00 AM.
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Actionable Steps for a Better Experience
If you're planning a night out, don't just wing it.
First, check their social media or website for any specific events. Sometimes they have "guest" performers or themed nights that might change the entry fee or the crowd.
Second, if you're with a large group (more than 5 or 6 guys), call ahead. Large groups can be a red flag for security at the door. If you give them a heads-up and show you're a responsible group, your entry will be much smoother.
Third, set a budget. It’s very easy to lose track of spending when you’re having a good time. Decide what you’re willing to spend on drinks and dances before you walk through the door.
Finally, remember the location. New Cross is great, but like any part of London late at night, stay aware of your surroundings when you leave. Stick to the main roads and use the transport links. The Overground runs 24 hours on some lines during the weekend, which is a lifesaver.
Club 10 Gentlemen's Club represents a specific slice of London's subculture. It’s not for everyone, and it doesn't pretend to be. Whether you see it as a relic of the past or a vital part of the local nightlife, it remains a landmark of New Cross Road.
To make the most of your visit, always carry a valid ID (even if you look over 25), respect the house rules regarding photography (which is almost always banned), and ensure you have a pre-booked ride or a clear route home, as the area can be quiet in the early hours of the morning.