We all remember the Essex girl who didn't know what a "chalet" was. When Chloe Veitch first burst onto our screens in 2020 on Too Hot to Handle, she was basically the human embodiment of a sunbeam—bright, slightly chaotic, and seemingly a bit ditzy. But if you’ve only followed her through the highlights of Lana’s no-touching rules, you’re missing the actual story.
Honestly, the "ditzy blonde" trope was a costume she outgrew years ago.
By 2026, Chloe has pivoted from a reality TV contestant into one of the most strategic brand builders in the industry. It wasn't just luck. You don’t go from Too Hot to Handle to The Circle, then Perfect Match, and finally hosting your own Netflix series like Sneaky Links: Dating After Dark without having a serious head for business.
The Reality of Chloe from Too Hot to Handle
Most people think reality stars just sit around waiting for a brand deal to land in their lap. With Chloe, it was different. She grew up in Clacton-on-Sea, and things weren't exactly a fairytale. She’s been open about some heavy stuff: losing her brother to addiction and watching her father struggle with his own recovery. That kind of background doesn't produce someone "simple." It produces a survivor.
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She was an estate agent before the show. Think about that.
The girl can sell.
She leveraged that "Essex charm" to become the breakout star of Netflix's first real foray into the dating genre. While others were trying to look cool or "too cool for school," Chloe was busy being relatable. She didn't care if she looked silly. That authenticity is why she walked away as a joint winner of the $75,000 prize, but more importantly, she walked away with a career.
Why She Kept Popping Up on Your Screen
Netflix clearly has a favorite. After the villa, she headed to The Circle US Season 2. People expected her to get eaten alive by the catfish, but she ended up as the runner-up and the "Fan Favorite."
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Why? Because she played the game with her heart, but her eyes were wide open.
Then came Perfect Match in 2023. This is where we saw the transition. She wasn't just a contestant anymore; she was a veteran. She was navigating complex relationship dynamics with people like Mitchell Eason and Shayne Jansen while being one of the only people in the house staying completely sober.
The Sobriety Shift That Changed Everything
In 2024 and 2025, the narrative around Chloe shifted significantly. She didn't just stop partying; she became a vocal advocate for sobriety in an industry that basically runs on Prosecco.
She celebrated her milestone of being sober since June 18, 2022.
"I had everything... but why was I still depressed?" she asked in a raw interview with Wondermind. It’s a question a lot of people in her position are too scared to ask. She realized that the "party girl" persona was a mask for anxiety and her ADHD, which she wasn't diagnosed with until later in life because, as she puts it, people used to think only boys had it.
Business Beyond the Beach
Chloe isn't just "Chloe from Too Hot to Handle" anymore. She’s a host. Landing the gig for Sneaky Links was a massive turning point. She didn't just audition; she helped sell the concept. She’s also joined the Unwell Network, Alex Cooper’s media powerhouse, with her "Big Sister" segments.
She’s basically become the internet’s older sister who tells you when your boyfriend is a "red flag" while reminding you to stay hydrated and do your skincare.
Her business portfolio by 2026 includes:
- Hosting Duties: Transitioning from the person being judged to the person holding the mic.
- Charity Work: She co-founded the Stand Recovery Centre with her father to help people battling alcoholism.
- Brand Strategy: She’s moved away from "fast fashion" ads to more long-term, high-value partnerships that align with her sobriety and mental health values.
What's Next for the Essex Icon?
If you're waiting for her to go back to a villa and break rules, don't hold your breath. Chloe has made it clear she’s eyeing scripted television. She wants to be "the next Phoebe from Friends," and honestly? With her comedic timing, it’s not a stretch.
She’s also focused on her podcasting career, frequently appearing on shows like Trading Secrets to pull back the curtain on how much money reality stars actually make (and how quickly they can lose it if they aren't careful).
She’s proof that you can start as a "bimbo" on a dating show and end up as a media mogul if you're smart enough to own your narrative.
The Actionable Takeaway:
If you’re following Chloe’s journey for more than just entertainment, look at her rebranding strategy. She identified her "weakness" (the ditzy label) and turned it into a brand of "vulnerable authenticity."
To stay updated on her latest projects, you should:
- Check out the Unwell Network: Listen to her guest spots where she breaks down relationship psychology.
- Follow the Stand Recovery Centre: If you're interested in her philanthropic side, this is where she does her most impactful work.
- Watch "Sneaky Links" on Netflix: See her evolution from contestant to host in real-time.