When you hear "Omaha" and "investing" in the same sentence, your brain probably goes straight to Warren Buffett. It's the law of the land here. But for thousands of people living in the 402, the daily reality of managing money isn't about hosting a massive shareholder meeting at the CHI Health Center. It’s about finding a place that doesn't treat you like a number. That is where Charles Schwab Omaha NE comes into the picture, and honestly, the way people use this branch is changing fast.
Most people think of Schwab as just a website or an app they use to buy a few shares of stock. Kinda like a digital vending machine. But the Omaha branch at 16811 Burke Street is a whole different beast. It is tucked into a busy corridor of West Omaha, right near the Shops at Legacy, and it serves as a hub for people who are tired of yelling at automated phone trees.
Why the Omaha Branch Isn't Just a "Service Desk"
Let's be real. You can deposit a check on your phone while sitting in your pajamas. You don't need to drive to Burke Street for that. So why does this branch stay so busy? Because money is emotional.
When the market takes a 500-point dive or you’re trying to figure out if you can actually afford to retire at 62, a chatbot isn't going to cut it. The team at Charles Schwab Omaha NE, led by guys like Adam Evans and Charlie Brandt, spends most of their day doing the heavy lifting—estate planning, tax-loss harvesting, and explaining why "buying the dip" might be a terrible idea for your specific 401(k).
The TD Ameritrade Elephant in the Room
You can't talk about Schwab in Omaha without mentioning the merger. It was a massive deal. Omaha was the home turf for TD Ameritrade. When Schwab bought them, a lot of locals were worried. Would the "Omaha feel" disappear? Would it just become another giant corporate machine?
The truth is, many of the faces you see at the Burke Street branch actually came over from TD. Paul Jacobs and Sean Higgins, for instance, have decades of experience that started back in the Ameritrade days. It's a weirdly small world. You're getting the tech and the scale of a global powerhouse, but the guy sitting across the desk from you probably went to Creighton or UNL.
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The Physical Layout and What to Expect
If you’ve never been, the branch is located at 16811 Burke Street, Suite 101. It’s basically right off 168th and West Dodge Road.
Parking is usually a breeze. They have a dedicated lot, which is a huge plus because nobody wants to hunt for a spot when they’re stressed about their portfolio. The hours are pretty standard: Monday through Friday, 8:30 a.m. to 5:00 p.m.
Inside, it doesn't feel like a stuffy old-school bank with velvet ropes. It's more of a professional consultation space. You walk in, you’re greeted, and usually, you’re there to meet a specific person.
- Adam Evans: VP and Branch Manager (CFP®, CWS®).
- Charlie Brandt: Senior Financial Consultant with an MBA.
- Deanna Sherman: Assistant Branch Manager.
- Cody Greeb: Senior Financial Consultant.
These aren't just names on a website. These are the people holding the local workshops. They’re the ones who have to look you in the eye when the S&P 500 is in the red.
The "Secret" Omaha Campus
Most locals don't realize that Schwab’s presence in Omaha goes way beyond that one branch on Burke Street. There is a massive corporate campus over on South 108th Avenue. This isn't where you go to open a brokerage account; it’s where the gears of the company actually turn.
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This campus is actually kinda cool. It has a rooftop garden patio, a full-service café, and even sand volleyball courts for the employees. It’s one of Schwab's major service centers in the country. This means when you call the national support line, there is a very high chance the person answering the phone is sitting right here in Omaha, drinking coffee and looking out at the same Nebraska sky as you.
What Most People Get Wrong About the Fees
"Is it free?" That is the question everyone asks.
Basically, yes and no. Opening an account and talking to a consultant like Bill Vosik or Jeremy Livingston at the branch doesn't cost you a "consultation fee." They aren't going to bill you $200 an hour just to sit in their office.
However, if you want them to manage everything for you—we’re talking full-blown wealth management—that’s when the fees kick in. For example, the Schwab Wealth Advisory service typically requires at least $500,000 in assets and starts at an annual fee of around 0.80%. That percentage drops as your balance goes up.
If you’re just starting out and only have $5,000? They’ll still talk to you. They’ll point you toward Schwab Intelligent Portfolios, which is their robo-advisor. It builds a portfolio for you and rebalances it automatically. It’s a solid way to get started without paying a human to watch your every move.
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Real-World Advice: How to Actually Use the Omaha Branch
If you just want to trade stocks, stay home. Use the app. It's great.
But if you are in one of these three situations, you should actually make an appointment at Charles Schwab Omaha NE:
- The "Inheritance" Headache: You just inherited a bunch of money or property and have no idea how to handle the tax implications. This is where a local CFP® earns their keep.
- The Retirement Countdown: You’re five years away from retirement and need to know if your "number" is actually high enough to survive inflation.
- The Complex Rollover: You have three different 401(k)s from old jobs and you're terrified of messing up the paperwork and getting hit with a massive tax bill.
Actionable Next Steps
Don't just drive there and hope someone is free. These guys are usually booked out with back-to-back meetings.
- Check the Workshop Schedule: Schwab often hosts free local workshops in Omaha. It's a low-pressure way to see the branch and meet the team without committing to a one-on-one.
- Request a Specific Consultant: If you have a complex situation (like fixed-income needs), look for someone like Paul Jacobs, who has specific experience in that area.
- Prepare Your "Why": Before you walk in, know your goal. Are you looking for growth, income, or just to protect what you already have?
The Charles Schwab Omaha NE branch is a bridge between the giant, cold world of Wall Street and the "everyone knows everyone" vibe of Nebraska. Whether you’re a high-net-worth investor or just someone trying to figure out how a Roth IRA works, having a physical office on Burke Street means you have a place to go when things get complicated.
Stop by. Grab a coffee. Ask the hard questions about your fees. It’s your money, and in Omaha, we tend to value people who tell it to us straight.