If you've ever watched Drew and Jonathan Scott walk into a room and instantly start swinging sledgehammers, you know the vibe. But honestly, Celebrity IOU Season 10 felt a bit different. It wasn't just about the backsplash tiles or the open-concept kitchens. It was about some of the biggest names in Hollywood actually getting their hands dirty for the people who knew them before they were famous.
The Scott brothers have a formula. It works. You take a massive star, find the one person who helped them when they were broke or struggling, and renovate that person's house. Simple. But in Season 10, the emotional stakes seemed to ramp up significantly. We're talking about heavy hitters like Rachel Brosnahan, Tyra Banks, and Josh Gad showing up not just to wave at cameras, but to do the actual demo work.
The Reality of Celebrity IOU Season 10
The season kicked off with Rachel Brosnahan. You probably know her as The Marvelous Mrs. Maisel, or maybe as the new Lois Lane. She didn't choose a flashy Hollywood mansion to fix up. Instead, she went back to her roots to surprise her best friend’s parents, Ron and Robin. These are people who were basically her second parents during college.
They had a 1970s kitchen that was, frankly, a bit of a disaster for anyone who actually likes to cook. Rachel worked with the brothers to gut the space and turn it into a modern, open-area chef’s dream. It’s these kinds of stories that keep the show ranking high on everyone's "guilty pleasure" list.
✨ Don't miss: Why La Mera Mera Radio is Actually Dominating Local Airwaves Right Now
Who showed up this time?
The lineup for Season 10 was actually pretty diverse. It wasn't just actors.
- Shaun White: The Olympic legend took a break from the slopes to help a childhood friend.
- Joel McHale: He brought his typical dry humor but actually got surprisingly emotional over his family’s "LA Grandma."
- Jane Seymour: Proving that elegance doesn't mean you can't handle a power tool.
- Tyra Banks: She brought "smize" to the construction site while renovating a home for her best friend from junior high.
Why this season hit different
People often ask if these celebrities actually do the work. Look, they aren't there for the full six-week renovation. Let's be real. But they are there for the demo. They are there for the design meetings. In the Celebrity IOU Season 10 episode with Josh Gad, he was genuinely invested in creating a studio space for his best friend that would actually inspire creativity.
There's a specific kind of "Property Brother magic" where they manage to finish these massive projects in what feels like three days. It’s TV magic, sure, but the impact on the homeowners is 100% real. The show hit a milestone recently, pulling in nearly 7 million viewers. That’s not just because people like looking at nice cabinets; it’s because watching someone like Tyra Banks obsess over a "flawsome" design for a lifelong friend is genuinely humanizing.
🔗 Read more: Why Love Island Season 7 Episode 23 Still Feels Like a Fever Dream
The "Condescending" Controversy
It's not all sunshine and shiplap, though. Some viewers on platforms like Reddit have started to call the show "tone deaf." There’s a segment of the audience that thinks it’s a bit weird for millionaires to gift renovations that the recipients might not be able to afford the property taxes on later.
Specifically, critics pointed back to past episodes with Gwyneth Paltrow or Fran Drescher, arguing the designs were "soulless." But Season 10 seemed to steer away from that. The renovations felt more grounded. They focused on structural fixes—things like Jane Seymour tackling a backyard that was literally unusable—rather than just adding expensive Italian marble where it wasn't needed.
Breaking Down the Best Moments
Honestly, Joel McHale’s episode was a standout. If you know Joel, you know he's usually the guy making fun of everything. Seeing him tear up over a woman who helped raise his kids? That’s the stuff that makes Google Discover go wild.
💡 You might also like: When Was Kai Cenat Born? What You Didn't Know About His Early Life
- The Demo: Tyra Banks using a sledgehammer is exactly as chaotic as you’d imagine.
- The Design: Shaun White’s minimalist sophistication vibe for his friend’s kitchen was actually one of the best-looking projects the Scotts have done in years.
- The Reveal: Rachel Brosnahan’s friend’s parents reacting to their new kitchen is the reason the "skip to the end" button exists on streaming.
What’s next for the Property Brothers?
As we move into 2026, the Scott brothers aren't slowing down. They've already rolled into Season 11, which premiered right at the end of December 2025. That batch features John Stamos and William Shatner. If you thought Season 10 was big, seeing Captain Kirk deal with a garage renovation is on a whole other level.
They also have a new show called Don’t Hate Your House, which is a bit more focused on regular people. But Celebrity IOU Season 10 remains the gold standard for that mix of "A-list" glamour and "dusty drywall" reality.
If you're looking to catch up, the best way is through HGTV or streaming on Max. Most episodes run about 45 minutes, making them the perfect binge for a Sunday afternoon when you're procrastinating on your own home repairs.
Actionable Next Steps
- Watch the Rachel Brosnahan episode first: It’s arguably the most "classic" Celebrity IOU experience of the season.
- Check the property tax implications: If you're ever lucky enough to get a "celebrity gift," remember that "free" usually comes with a tax bill from the IRS.
- Follow the Design: If you liked the "minimalist sophistication" in Shaun White's episode, look for "Scandinavian Modern" palettes—lots of light woods and matte blacks.
- Stay Updated: Keep an eye on Sunday night slots on HGTV for the continuation of the newest episodes featuring John Stamos and Eva Longoria.