If you’ve spent more than five minutes on TikTok or Instagram over the last two years, you’ve definitely seen her. She’s the one standing in a impeccably styled outfit—usually something that costs more than my first car—while her husband, Jett, drones on in the background about how "fire" she looks. We’re talking about Campbell Puckett, better known to the internet as "Pookie."
But behind the viral catchphrases and the "fit checks" that dominate social feeds, people are surprisingly obsessed with one specific detail: Campbell Puckett's age. It's funny how that works. We see a glamorous couple living a jet-set life, and the first thing our brains want to do is solve the math equation of their birth years.
The Truth About Campbell Puckett's Age
Let’s get the hard numbers out of the way because there’s been a weird amount of conflicting info floating around the forums.
Campbell Puckett is 33 years old. She recently celebrated her 33rd birthday on March 12, 2025. This was a pretty big deal in the "Pookie-verse" because it marked her first birthday as a mom. If you’re doing the backward math, that puts her birth year at 1992.
Honestly, she’s right in that sweet spot of the "elder millennial" or "zillennial" cusp, depending on who you ask. She’s old enough to have had a full-blown career before TikTok was even a thing, but young enough to navigate the algorithm like she was born for it.
Why Does Everyone Care So Much?
People are nosy. That’s the short answer. The longer answer is that Campbell and Jett represent a very specific kind of lifestyle that feels both aspirational and, to some, a bit mysterious.
When they first blew up in early 2024, some critics tried to dig up old photos or make claims about her past, which naturally led to a spike in searches about her age and background. Most of that was just noise. The reality is that Campbell has been around the block in terms of professional experience.
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A Timeline of the "Pookie" Life
To understand her age is to understand her trajectory. She didn’t just wake up one day in a designer dress in Atlanta.
- College Years: Campbell graduated from the University of Mississippi (Ole Miss) with a degree in marketing.
- The Flight Attendant Era: Around 2014 to 2016, she was working as a flight attendant for American Airlines. This is actually a crucial part of her "lore" because it’s how she met Jett.
- The Philly Meeting: In March 2016, a 24-year-old Campbell met Jett at a wine bar in Philadelphia. He was a grad student at Wharton at the time.
- Marriage: They tied the knot in April 2018 in Oxford, Mississippi. She was 26.
- The Pivot: By 2020, she ditched the corporate world and sales jobs to go full-time into content creation.
It’s a pretty standard "successful influencer" arc, but the age factor plays into why her audience trusts her. She isn't a 19-year-old trying to explain life; she’s a woman in her 30s who has held "real" jobs and built a marriage over nearly a decade.
The Jett Puckett Age Gap (Or Lack Thereof)
Another reason the Campbell Puckett age conversation stays trending is the dynamic with her husband. Jett is currently 34 years old.
There’s only about a one-year age difference between them.
Despite the "daddy" jokes and the way Jett dotes on her like a Victorian era suitor, they are essentially peers. They grew up in the same era, finished school around the same time, and are navigating their 30s together. Jett, a lawyer and businessman involved in dental practice acquisitions, often comes across as the "older, protective husband," but in reality, they’re just a millennial couple who happened to strike gold on the internet.
Motherhood and the New Chapter
2024 was arguably the biggest year of Campbell’s life, and not just because of the "Pookie looks fire" memes.
She gave birth to their first child, Paloma Campbell Puckett, on November 12, 2024.
Becoming a mother at 32 (turning 33 shortly after) has shifted her content significantly. If you follow her now, it’s less about just the "OOTDs" (outfit of the day) and more about the reality of balancing high-end fashion with a newborn. It’s also made her age more "public." You can't really hide your timeline when you're celebrating baby milestones and first Mother's Days in front of millions of people.
Dealing With the Fame
It hasn't all been Hermes bags and sunset proposals.
When you get that famous that fast, people go looking for dirt. Campbell had to address some past "insensitive" photos from her college days that resurfaced shortly after they went viral. She apologized, took accountability, and the couple kept moving forward. That’s often the test of an influencer’s longevity—can you survive the "cancellation" attempt that almost always follows a viral peak?
She did. And if anything, her following grew because her core audience felt she handled it with more maturity than your average 20-year-old TikToker might.
What's Next for the Pucketts?
As of 2026, Campbell is leaning heavily into the lifestyle and parenting niche.
She’s no longer just "the girl in the videos." She’s a brand. Between the David Yurman partnerships and the constant travel, the "Pookie" brand is estimated to be worth millions.
If you're looking to replicate her success or just understand her appeal, here are the real takeaways from the Campbell Puckett story:
- Consistency is King: She was posting long before the "Pookie" nickname became a household word.
- The Power of the Niche: She leaned into "Southern Glam" and never looked back.
- Authentic Chemistry: Whether you think they're cringey or cute, the chemistry between her and Jett is clearly real, which is rare in an industry full of staged couples.
If you’re curious about her latest updates, the best move is to check her Instagram stories around mid-March—that’s when the inevitable lavish birthday celebrations for her 34th will likely kick off.
Keep an eye on her "You Should Wear That" brand too. She’s transitioned from just wearing clothes to influencing the actual market trends for women in their 30s who want to look polished but still a bit "fire."
For those trying to build their own brand or just curious about the economics of being "Pookie," start by looking at her early 2020 content. You'll see the evolution of a style that eventually captured the entire internet's attention.