If you’ve ever scrolled through the activewear section at Dick’s Sporting Goods or tried to find that one specific pair of high-waisted leggings that actually stays up during a squat, you’ve likely looked for the calia by carrie underwood website. It was basically the gold standard for "athleisure" before that word became a corporate buzzword. But lately, things look a little... different.
The name changed. The logo shifted. Even the faces on the homepage aren't who they used to be.
Honestly, it’s one of those brand evolutions that caught people off guard. One day, Carrie was the face of every banner; the next, she’s "stepping away" to focus on other things like her fit52 app and her Vegas residency. If you're wondering if the brand even exists anymore or if you’re just buying leftover stock, here is the real deal on what happened to the calia by carrie underwood website.
The Big Breakup: Why Carrie Left CALIA
It happened back in late 2021. Carrie Underwood dropped a bit of a bombshell on her Instagram, telling her millions of followers that her 2021 holiday collection would be her last. It felt like the end of an era.
She had been the lead designer and the literal face of the brand since it launched in 2015. People didn't just buy the clothes; they bought into her lifestyle. They wanted to look like they could crush a leg day and then head straight to a PTA meeting without looking like a sweaty mess.
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Dick’s Sporting Goods, which actually owns the brand, didn't let the name die, though. They just dropped the "by Carrie Underwood" part of the URL and the branding. Now, it’s just CALIA.
Why the split? Brands grow. Celebs move on. Carrie’s contract likely ended, and with her fitness book Find Your Path and her own app gaining steam, she probably wanted full control over her fitness empire.
What the Calia by Carrie Underwood Website Looks Like Now
If you type in the old URL, you’re usually redirected to the CALIA section of the Dick's Sporting Goods site or a standalone CALIA brand page. The "caliastudio.com" days are mostly a redirect game now.
They’ve replaced the country superstar vibe with a group they call the CALIA Collective. It’s a mix of different women—like gymnast Shawn Johnson East and actress Dascha Polanco—meant to show that the clothes work for everyone, not just people with "Carrie Underwood legs."
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The Tech Upgrade (Inspire Fabric)
In early 2024, the brand launched something called Inspire fabric. It’s basically their answer to Lululemon’s Nulu. It uses LYCRA ADAPTIV technology.
- It’s supposed to be "subtle compression."
- It has BodyFree tech to stop you from smelling.
- It’s got UV protection for those outdoor runs.
The website now pushes this "Beauty in the Burn" campaign. It’s a lot more focused on the technical side of the gear than the celebrity endorsement side.
Is the Quality Still the Same?
This is the big question everyone asks on Reddit and in product reviews. Honestly, some people say they can’t tell the difference, while others miss the specific cuts Carrie used to approve.
The brand is still a "private label" for Dick’s Sporting Goods. This means they have a massive incentive to keep the quality high because it’s one of their top-performing brands. They’ve actually expanded into golf apparel and maternity lines, which was a huge gap in the market for them back in the day.
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Where to Buy the "Real" Carrie Stuff
If you are a die-hard fan of the original designs—the ones Carrie actually had a hand in—you won't find them on the current calia by carrie underwood website. You have to go to the secondary market.
- Poshmark and ThredUp: People are constantly offloading "Vintage CALIA" (if we can call 2018 vintage).
- eBay: Look for the older labels that actually have her name on the tag.
- Going Going Gone: These are the Dick's Sporting Goods warehouse stores. You can often find the tail-end of the Carrie-era stock there for like 70% off.
Actionable Insights for Your Next Shop
If you're heading to the site today, don't look for a "Carrie" tab. It’s gone. Instead, focus on the "Collections" like LustraLux or Inspire.
Check the "Last Chance" or clearance sections on the Dick's Sporting Goods site. Since the brand is constantly cycling through new ambassadors, they move through inventory fast. You can usually snag a $90 pair of leggings for about $35 if you’re patient and don't mind a color from last season.
The brand is definitely in its "post-Carrie" era, but it’s still one of the few athletic lines that understands women want pockets in their leggings and tops that actually cover their midriffs.
Check the current sizing guides on the site before you buy. Since the 2022 rebrand, some users have noted the "standard" fit has shifted slightly to be more inclusive, so your old size might feel a bit different than it did three years ago.