Buying an Apartment Building: What Most People Get Wrong About Multifamily Investing

Buying an Apartment Building: What Most People Get Wrong About Multifamily Investing

You’re probably thinking about the mailbox money. Most people do. There is this persistent image of the wealthy landlord sitting on a beach while the rent checks just sort of roll in automatically every month. It’s a nice dream. But if you’re actually serious about buying an apartment building, you need to realize that you aren't just buying a piece of real estate. You are buying a business. A living, breathing, sometimes leaking, and often unpredictable business.

It’s messy.

Commercial real estate is a different beast than the single-family home market most of us are used to. When you buy a house, the value is based on what the guy next door paid for his house. In the world of multifamily apartments, the value is driven by math. Specifically, it’s driven by the Net Operating Income (NOI). If you can’t wrap your head around that formula, you’re going to lose money. Period.

Why Buying an Apartment Building is a Math Problem, Not an Aesthetic One

I’ve seen people fall in love with a property because it has "character" or a cool vintage brick facade. That’s a mistake. When buying an apartment building, you have to be cold-blooded about the numbers. The most important metric you’ll hear thrown around is the "Cap Rate" or Capitalization Rate. It’s basically the rate of return on an investment property based on the income that the property is expected to generate.

Think of it like this: if you bought the building in cash, what would your annual return be?

The formula is $Cap Rate = \frac{NOI}{Current Market Value}$. If the building brings in $100,000$ a year after all expenses (but before the mortgage) and you bought it for $2$ million, your cap rate is $5%$. In a high-interest-rate environment, like what we’ve seen in the mid-2020s, a $5%$ cap rate is often a losing proposition because your mortgage interest might be $6%$ or $7%$. That’s called negative leverage. It’s a great way to go broke.

Real experts like Ken McElroy, who has authored several books on the topic and manages massive portfolios, constantly preach about the "Value-Add" play. This is where the real wealth is made. You find a building that is "tired." Maybe the rents are $300$ below market because the owner is a nice old lady who hasn't raised prices since 2015. Maybe the units have shag carpet and laminate counters. You buy it, you spend some money fixing it up, you raise the rents, and because the NOI goes up, the value of the building skyrockets.

It’s a forced appreciation. You aren't waiting for the market to go up; you are making it go up.

The Due Diligence Trap

Let’s talk about the "oh crap" moment. It usually happens three weeks after closing. You find out the main sewer line is collapsed or that four of the tenants haven't paid rent in six months and the previous owner "forgot" to mention it.

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When buying an apartment building, your due diligence phase is your only shield. You need to see the "Rent Roll" and the "T-12" (the last 12 months of profit and loss statements). But don't trust the seller's T-12 blindly. They have every incentive to make that building look like a gold mine. They might "forget" to include the cost of the landscaping they did themselves or the repairs they paid for under the table.

You have to audit the leases. Every single one. Does the security deposit held in the bank match what the lease says? Are there "concessions" hidden in the fine print, like a free month of rent that makes the "effective rent" much lower than the "sticker rent"?

And for the love of everything, walk the units. All of them. Not just the two "model" units the broker wants to show you. You need to see the unit where the tenant has a hoarding problem or the one with the mold growing behind the drywall. If a seller says you can only see $10%$ of the units, walk away. They are hiding something.

Financing is a Different World

If you’ve only ever gotten a 30-year fixed mortgage for a house, the commercial lending world will feel like a punch in the gut.

First, the loans are usually shorter. You might get a 5-year or 10-year term with a 25-year amortization. This means you have to pay the whole thing off or refinance it at the end of that term. This is known as "balloon risk." If interest rates have doubled when your loan comes due, you might find yourself in a position where you can’t refinance and the bank takes the building.

We saw this happen a lot in 2023 and 2024. Investors who bought at $3%$ or $4%$ interest rates on short-term bridge loans suddenly faced $8%$ rates. It wiped them out.

You also have to decide between "Recourse" and "Non-Recourse" debt.

  • Recourse debt means if the deal goes south, the bank can come after your personal house, your car, and your kids' college fund.
  • Non-Recourse debt (often found with Fannie Mae or Freddie Mac "Agency" loans) means the building is the only collateral.

Naturally, non-recourse is harder to get and usually requires a larger building—typically $5$ units or more.

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The Management Reality Check

You cannot manage a 20-unit building yourself unless you want to make it your full-time job.

Honestly, even a 4-unit building can be a nightmare if you have a "problem tenant." Property management is the most underrated part of buying an apartment building. A bad manager will let vacancies sit for months, ignore small leaks that turn into $50,000$ mold remediations, and fail to vet tenants properly.

A good property manager usually charges between $4%$ and $10%$ of the gross monthly income. It sounds like a lot, but it’s the best money you’ll ever spend. They are the buffer between you and the guy calling at 2:00 AM because his toilet is overflowing. They understand the local eviction laws, which, depending on whether you're in a place like Texas or a place like California, can be the difference between a one-month hiccup and a one-year legal battle.

Why Location is a Cliché That Actually Matters

We’ve all heard it: location, location, location. But in multifamily, it’s about "Path of Progress."

Are the jobs moving into the area? Is there a new hospital being built? Are people moving out of the city center into this specific suburb?

You want to look at "absorption rates." This is a fancy way of saying how long it takes for new apartments to be rented out. If a city has $5,000$ new units hitting the market this year but only $2,000$ new people moving in, you’re going to have to lower your rents to compete. That’s a supply and demand problem you can’t fix with new paint and crown molding.

The Hidden Costs Nobody Mentions

Property taxes. They aren't static. In many states, the moment you buy a building, the tax assessor looks at that new, higher sales price and jacks up your taxes. This is called a "tax reassessment upon sale." If you based your math on the old owner's tax bill, your profit margin might vanish overnight.

Then there’s insurance. In the last few years, insurance premiums for apartment buildings in places like Florida, Texas, and California have doubled or even tripled. You must get an insurance quote before you finish your due diligence.

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Actionable Steps for the Aspiring Owner

If you’re still reading, you haven't been scared off. Good. Multifamily is still one of the greatest wealth-building tools in history. It just requires a sober approach.

Step 1: Define your "Buy Box." Don't just say you want to buy an apartment. Say, "I am looking for a 10 to 20 unit building in the Midwest, built after 1980, with a cap rate of at least $6%$, and under-market rents." This allows you to filter through the noise.

Step 2: Build your team before you find the deal. You need a commercial broker who actually specializes in apartments—not your cousin who sells houses. You need a lender who understands multifamily. You need a property management company to vet your "pro forma" (the projected numbers).

Step 3: Analyze 100 deals. Seriously. Use sites like LoopNet or Crexi. Download the offering memorandums. Run the numbers. See how the asking price compares to the actual income. By the time you've looked at 100 deals, you’ll be able to spot a "good" one in five minutes.

Step 4: Check the "Capital Expenditures" (CapEx). Ask about the big four: Roof, HVAC, Plumbing, Electrical. If the roof is 25 years old, that’s a $100,000$ expense coming your way soon. You need to negotiate that off the purchase price or have the cash reserves ready.

Step 5: Verify the utilities. Are the tenants paying their own electric and water? Or is the landlord footing the bill? "RUBS" (Ratio Utility Billing System) is a strategy where you bill the tenants back for their share of the utilities. If the building doesn't have it, implementing it can instantly increase your NOI and the building's value.

Buying an apartment building is a marathon. It’s about the long game of debt paydown, tax benefits through depreciation (talk to a CPA about "Cost Segregation"), and the slow climb of rental income. It’s not a get-rich-quick scheme. It’s a get-wealthy-eventually strategy that requires discipline, a calculator, and a very thick skin.

Start by looking at your local market data. Check the census bureau for population growth and the bureau of labor statistics for job diversity. If the local economy relies on one single factory, you’re taking a massive risk. If that factory closes, your building goes empty. Diversification is your friend.

Get your ducks in a row. The deals are out there, but they belong to the people who did the homework.