You've seen them. Those mischievous, serrated-teeth monsters staring at you from TikTok feeds and high-end display cases in Bangkok and Singapore. But the one everyone is actually losing their minds over? The Labubu Coca Cola collaboration. It’s part of the "Tasty World" series from Pop Mart, and honestly, trying to pin down a single price for it is like trying to catch smoke with your bare hands.
If you walk into a retail store today expecting to find one sitting on the shelf for twenty bucks, I have some bad news. You’re late. Very late.
The reality is that the Labubu x Coca-Cola figure—officially known as the Labubu x Coca-Cola 70% or the specific "Big" version—has become a cornerstone of the "art toy" resale bubble. Prices fluctuate based on whether you're in a Facebook collector group, browsing eBay, or standing in a physical shop in Hong Kong’s Mong Kok district.
The Current Market Rate for a Labubu Coca Cola
Let's get straight to the numbers because that's why you're here. If you are looking for the standard "Tasty World" series blind box version where Labubu is holding a Coke can, you're looking at a vastly different price point than the limited edition larger figures.
For a confirmed Labubu Coca-Cola figure from the blind box series (meaning the box is opened but the foil is sealed), the price generally sits between $45 and $85 USD.
Wait. Why so high for a plastic toy that originally retailed for about $12?
Scarcity. Kasing Lung, the creator of Labubu, has seen his creations explode in value, largely fueled by celebrities like Lisa from BLACKPINK posting them on Instagram. When a global icon like Coca-Cola gets added to that mix, the "hype tax" triples overnight.
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If you're hunting for the more premium, larger-scale versions—like the 400% or 1000% Space Molly x Coca-Cola (which often gets searched alongside Labubu) or the specific limited Labubu promotional drops—you are easily looking at $300 to $1,200 USD. It’s getting wild out there. Some collectors in Thailand are reporting prices even higher because the demand in Southeast Asia is currently peaking at an all-time high.
Why Does a Plastic Monster Cost More Than a Designer Bag?
It feels ridiculous. I get it. It's vinyl. But the Labubu Coca Cola price isn't about the material costs. It's about the intersection of two massive fanbases. Coca-Cola collectors are notoriously completionist. They want every bottle, every sign, and every weird collab ever made. Now, mash that together with the "Pop Mart fever" currently sweeping the globe.
Supply is the main culprit. Pop Mart produces these in "seasons." Once a series like Tasty World moves out of primary production, the secondary market takes over.
There's also the "Lisa Effect." Ever since Lisa started dangling Labubu charms from her handbags, the entry-point for new collectors has shifted. People who didn't know what a "The Monsters" series was six months ago are now outbidding seasoned collectors. This has created a massive floor price that simply won't drop. Honestly, it's a classic supply-demand squeeze.
Where You Should Actually Buy One Without Getting Scammed
Don't just Google "Labubu Coca Cola" and click the first link. That's a one-way ticket to receiving a "Babubu" or some other low-quality knockoff from a fly-by-night website.
- Pop Mart Official Stores/Roboshops: This is the only place you'll pay retail (approx $12-$15 per blind box). The problem? The Coca-Cola series is frequently sold out or "vaulted" in many regions.
- Verified Resale Platforms: Sites like StockX or SNKRDUNK have started carrying these. The benefit here is the authentication process. You pay a premium—likely $60+—but you know it’s not a fake.
- Facebook Collector Groups: This is where the real deals happen, but it’s the Wild West. You’ll find people selling the Labubu Coca Cola for $40, but you have to deal with "PPFF" (PayPal Friends & Family) risks. Only buy from people with deep "legit check" histories.
Avoid "unreasonably cheap" listings. If you see a Labubu x Coca-Cola for $15 on a random ad, it is a fake. The weight will be wrong. The paint will be sloppy. The smell of the plastic will be... chemical. Just don't do it.
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Recognizing a Real Labubu x Coca Cola
Since the price is so high, the counterfeit market is thriving. Real Pop Mart items come with a QR code on the box that you can scan to verify authenticity through their official app. If the seller says the box was "tossed to save shipping costs," walk away. The box and the internal card are essential for the value of the Labubu Coca Cola.
Look at the teeth. Labubu's signature teeth should be sharp but cleanly painted. On fakes, the white paint often bleeds into the brown or pink of the face. The "Coca-Cola" logo on the accessory should be crisp. If the "C" looks wonky, the toy is wonky.
The Future Value: Will the Price Drop?
Usually, toy hypes cool down. We saw it with Beanie Babies, and we saw it to some extent with certain Funko Pops. But Labubu feels different because of the "art toy" classification.
Kasing Lung is a legitimate artist, and Pop Mart has built a distribution machine that rivals Lego. The Labubu Coca Cola is a "cross-over" piece. Even if the Labubu hype dips, the Coca-Cola collectors provide a safety net for the value.
That said, don't buy this as a retirement plan. Buy it because you like the aesthetic. If you're paying $80 for a 3-inch figure, you should probably enjoy looking at it on your shelf.
What to Do Next If You Want One
Stop scrolling and start targeted searching. Your best bet for a fair price right now is finding a local "Toy Con" or a specialized hobby shop in your city. Shipping from overseas adds $20-$30 to the cost, which kills the value.
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If you are in a country with an official Pop Mart (like the US, UK, or Australia), check their "New Arrivals" or "Restock" sections on the website daily at 9:00 AM. They occasionally drop "warehouse finds" of older series.
Check the secondary market prices on Carousell if you have access to a proxy-shipper in Singapore or Malaysia. The prices there are often 20% lower than eBay because the local supply is higher.
Verify the "Card" status. In the blind box world, the card tells you what's inside. A "mint card" with an unopened foil bag is the gold standard. If you just want the toy for your desk and don't care about resale, look for "out of box" listings to save about $15.
Finally, keep an eye on the "Zimomo" variants too. Sometimes people mislabel the larger monsters, and you might find a Coca-Cola themed Zimomo for a steal because the seller didn't use the keyword "Labubu." Happy hunting.
Actionable Steps for Buyers:
- Verify the QR Code: Always ask for a photo of the Pop Mart authenticity sticker before transferring funds on resale sites.
- Check "Sold" Listings: Don't look at what people are asking for a Labubu Coca Cola; look at what people actually paid on eBay's "Sold" filter to see the true market value.
- Join Discord Communities: Specialized art toy Discords often have "wts" (want to sell) channels where collectors sell to each other at cost to avoid high platform fees.