If you’ve ever stood in a Wegmans line at 6:00 AM on a random Friday in August, you already know. There is a specific kind of fever that takes over Western New York when those little cardboard boxes hit the shelves. We’re talking about the Buffalo Bills Little People 2024 collection, a collaboration between Fisher-Price, the Bills, and Wegmans that has basically become a local holiday.
It’s kind of wild when you think about it. Grown adults—members of the rowdiest fan base in the NFL—scrambling to get their hands on two-inch plastic figurines. But this isn't just about toys. For the 2024 season, the set became a symbol of a community that rallies together, especially when a good cause is involved.
What was actually in the Buffalo Bills Little People 2024 set?
Every year, the "roster" for these sets changes, and the 2024 lineup was particularly stacked. If you managed to snag one, your box included:
- Josh Allen: Obviously. You can’t have a Bills set without QB1.
- Dion Dawkins: The "Shnowman" himself. It was a huge win for the offensive line to get some love in plastic form.
- Matt Milano: Despite his injury struggles in the real world, "Cookie Monster" was a lock for this collector's edition.
- A Super Fan: This year’s fan figure was decked out in some seriously iconic Zubaz-style gear.
The 2024 "We Billieve" edition hit Wegmans stores on August 23rd. They retailed for $24.99, but as anyone who checked eBay thirty minutes later can tell you, that price didn't stay low for long.
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The real reason people care (It’s not just for the shelf)
Honestly, the biggest draw isn't the plastic—it's the hospital. Fisher-Price, which is based right in East Aurora, donates $10 from every set sold directly to the John R. Oishei Children’s Hospital.
By the time the 2024 set launched, this partnership had already raised nearly $3 million for the Children’s Hospital of Buffalo Foundation. When you buy a set, you’re helping fund pediatric care for Western New York families. That’s why the Bills Mafia treats a toy release like a playoff game.
The Alternate Jersey Surprise
Something many casual fans missed in 2024 was the "Series 2" release. While the Wegmans sets are the ones everyone fights over in person, Mattel Creations also put out a special Buffalo Bills Little People 2024 "Alternate Jersey" set online.
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This one was a bit different. It featured Josh Allen (again, naturally) and running back James Cook. Instead of the standard home blues, they were rocking the alternate jerseys that the team only wears a few times a year. It also included two newly designed super fans. If you’re a completionist, this was the "white whale" of the 2024 season.
Where can you find them now?
If you missed the initial August drop, don't expect to walk into a grocery store and find one sitting next to the cereal today. These things sell out faster than a folding table at a tailgate.
- Resale Markets: eBay and Facebook Marketplace are your best bets, though you'll likely pay a "Mafia Tax" (expect to see them for $40 to $60).
- Mattel Creations: Occasionally, they restock the online-exclusive versions, but it’s rare.
- Local Charity Auctions: Because these are such hot items, many Buffalo-based charities use signed sets for fundraisers.
Why this matters for the 2025 season and beyond
The success of the Buffalo Bills Little People 2024 set basically guaranteed this tradition isn't going anywhere. We've already seen the 2025 sets start to emerge, featuring legends like Marv Levy alongside Sean McDermott and Josh Allen. It has become a generational thing. Parents who grew up with Little People are now buying them for their kids to celebrate the team they love.
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It’s a rare win-win. You get a cool collectible, the Bills get more brand loyalty, and Oishei Children’s Hospital gets a massive infusion of cash to help kids.
If you’re looking to add the 2024 set to your collection, focus your search on the "We Billieve" packaging to ensure you're getting the authentic Wegmans release. Keep an eye on local Buffalo estate sales or collector groups on social media, as "lot" sales often include previous years' sets at a better discount than individual eBay listings.
Check your local Wegmans community board for any remaining charity events, as some locations occasionally hold back a few sets for special community giveaways or raffles throughout the winter months.