You’ve probably seen the sleek white tubs on social media or sitting on the shelf at your local high-end grocery store. It’s hard to miss. But Bubs Naturals collagen protein isn't just another supplement born in a boardroom to capitalize on the "wellness" trend. Honestly, the backstory is way more intense than that.
Most people buying collagen are just looking for better skin or fewer clicks in their knees. That’s fine. But with Bubs, there is a literal legacy of a Navy SEAL attached to every scoop.
The Benghazi Connection and Why This Brand Exists
The brand is named after Glen "BUB" Doherty. If that name sounds familiar, it's because Glen was a hero who lost his life in Benghazi, Libya, in 2012. He wasn't just a soldier; he was a guy who lived for adventure—skiing, surfing, and ironman competitions.
His best friend, Sean Lake, co-founded the company in 2017 to keep Glen's spirit alive.
They don't just talk the talk, either. They have this "10% Rule" where 10% of every single sale goes to the Glen Doherty Memorial Foundation. This helps veterans transition back to civilian life. It’s kinda rare to see a supplement company with that much soul.
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What’s Actually Inside the Tub?
Let’s get into the nitty-gritty of the powder itself. It's a single-ingredient situation: hydrolyzed bovine collagen peptides. No fillers. No weird sweeteners that leave a chemical aftertaste in your morning brew.
Basically, you’re getting:
- 20 grams of collagen per serving.
- 18 grams of protein.
- 70 calories.
- A solid amino acid profile, including glycine and proline.
One thing to keep in mind—and this is something people often miss—is that collagen is an "incomplete" protein. It’s missing tryptophan, which is one of the nine essential amino acids.
So, if you’re trying to use this as your only protein source for muscle building, you’re gonna have a bad time. You need to pair it with a diverse diet. But for hair, skin, nails, and joints? That's where it shines.
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The NSF Certified for Sport Secret Sauce
If you’re a professional athlete or just someone who gets paranoid about what’s in their supplements, this part matters. Bubs Naturals collagen protein is NSF Certified for Sport.
That is a big deal.
It means the product has been tested for over 290 banned substances. It also verifies that what’s on the label is actually what’s in the container. A lot of cheaper brands skip this because it's expensive and rigorous.
Does It Actually Dissolve? (The Real Talk)
Look, we’ve all been there. You dump a scoop of collagen into your iced coffee, and suddenly you’re chewing on "collagen clumps." It’s gross.
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Bubs is generally pretty great at dissolving, but here is the truth: it loves heat. In hot coffee or tea, it disappears in seconds. It’s basically invisible. In cold water? It can be a little more stubborn.
If you're mixing it into a cold smoothie or a shaker bottle, my advice is to use a frother or hit it with a blender. If you just stir it with a spoon in ice-cold water, you might get some "floaties."
Why Grass-Fed and Pasture-Raised Actually Matters
You see "grass-fed" on every label nowadays. It feels like marketing fluff. But with collagen, it actually dictates the quality of the amino acids and the health of the bovine source.
Bubs sources their collagen from cattle that spend their lives roaming pastures. No rBGH growth hormones. No GMOs. Just clean, bioavailable peptides.
Actionable Steps for Your Collagen Routine
If you're ready to start using Bubs, don't just wing it. Consistency is the only way you'll see a difference in your joint mobility or skin elasticity.
- The Coffee Hack: Add one scoop to your morning coffee before you pour the liquid. The heat and the pour-action do half the mixing for you.
- Post-Workout Recovery: Mix it with your favorite electrolyte drink. Since it's unflavored, it won't mess with the taste of your citrus or berry sports drink.
- Check the Lot: Use the NSF app to scan your tub. It’s a cool way to see the actual lab results for the specific batch you bought.
- The 60-Day Rule: Skin cells take time to turn over. Give it at least two months of daily use before you decide if it's working for you.
At the end of the day, you're buying more than just a protein powder. You're supporting a legacy while taking care of your own "body's glue." It’s a win-win that’s hard to find in the supplement aisle.