Life moves fast when you’re an influencer in New York City, but it moves even faster when your ex-boyfriend of ten years is a superstar NFL quarterback who just tied the knot with a Hollywood actress. For months, the internet has been buzzing about who Brittany Williams is actually seeing. We’ve all seen the cryptic Instagram stories and the "soft launches" that aren't really launches at all. Honestly, the rumor mill surrounding brittany williams new bf has been exhausting, ranging from anonymous "team owners" to teenage cowboys.
But let’s cut through the noise. People are obsessed with this because Brittany wasn’t just a girlfriend; she was half of a Buffalo royalty duo for nearly a decade. When she and Josh Allen split in early 2023, it wasn't just a breakup. It was a cultural reset for Bills Mafia. While Josh moved on to Hailee Steinfeld—and eventually marriage—Brittany headed to Manhattan to start what she called her "Sex and the City" era.
The "Hard Launch" That Sent TikTok Into a Tailspin
In late 2025, things got weirdly specific. After months of Brittany telling podcast hosts like Veronica Droulia that dating in NYC was "absolutely crazy" and "so much fun," she finally seemed to settle on a specific vibe. That vibe? The rodeo circuit.
Social media sleuths on platforms like Reddit's WivesofNFL noticed a recurring character in her orbit: Cooper James. If you haven't heard the name, he’s one of the biggest up-and-coming stars in the rodeo world. Here’s the kicker—he’s significantly younger than her. We're talking 19 or 20 years old, while Brittany is pushing 30. Naturally, the comment sections erupted. Some fans called it a "mid-life crisis" (which is a bit dramatic for a 29-year-old), while others cheered her on for finally finding someone who wasn't a "brain-dead athlete"—a phrase that got her into some hot water recently.
Who is Cooper James?
- The Vocation: He's a professional rodeo athlete, a far cry from the turf of Highmark Stadium.
- The Origin: He hails from Utah but spends a lot of time in California, which is where Brittany is originally from.
- The Connection: They’ve been seen together at various Western events, and he recently "hard launched" her on his own Instagram after she featured him in a TikTok.
That Messy "Team Owner" Comment
We have to talk about the Instagram comment that nearly broke the sports world. After news broke that Josh Allen and Hailee Steinfeld were engaged (and subsequently married in May 2025), a troll asked Brittany if she’d found her "next pro athlete" yet. Her response was a total grenade.
She claimed her new boyfriend owns a team and doesn't just play for one.
She also added a pretty nasty jab about not needing another "brain dead CTE athlete." Ouch. She later claimed she was hacked, but most people aren't buying it. The "team owner" mystery led people to search for every single billionaire under 40, but no name ever surfaced. Most insiders believe that comment was a moment of peak pettiness rather than a factual dating update. If she is dating a team owner, he's the best-kept secret in sports business.
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Why This Relationship Matters More Than Just Gossip
It’s easy to dismiss this as just another influencer dating a younger guy, but there’s a deeper layer here. Brittany spent her entire adult life—from age 18 to 28—defined by her relationship with a franchise QB. She moved to Wyoming. She moved to Buffalo. She built a house with him. Then, suddenly, she was a single woman in Manhattan trying to figure out if she even liked the person she had become.
The pivot to a rodeo star or a "team owner" (if he exists) represents a total rejection of the NFL "WAG" life that she was once the poster child for. She’s no longer the girl in the custom #17 jacket standing on the sidelines. She’s the girl at the rodeo or the pilates instructor running her own brand, Pilates by Britt.
The Reality of Dating Post-Josh Allen
Let's be real: dating a guy like Josh Allen for ten years creates a massive shadow. Every person she stands next to is going to be compared to a guy who makes $43 million a year and is the face of a city.
Whether it's Cooper James or a mystery mogul, brittany williams new bf has a tough act to follow in the eyes of the public. But Brittany seems to be leaning into the chaos. She’s leaning into the "messy" label that some fans have given her. She’s posting the thirst traps, she’s doing the brand deals with Seaav, and she’s living a life that looks nothing like her time in Buffalo.
What to Look Out For Next
- The Official Red Carpet: If Cooper James is the real deal, expect a high-fashion appearance at a Western-themed event or a NYC gala soon.
- The "Team Owner" Reveal: If there actually is a guy with a front-office suite, it won't stay secret forever. NYC paparazzi are too good for that.
- The Content Shift: Watch her "Pilates by Britt" content. Usually, when her personal life is stable, her business content gets much more consistent.
Ultimately, Brittany Williams is doing what most people do after a decade-long relationship ends in a very public way: she’s overcorrecting, she’s experimenting, and she’s probably making a few mistakes along the way. Whether she’s with a 19-year-old cowboy or a billionaire, she’s clearly done being a supporting character in someone else’s highlight reel.
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If you’re trying to keep up with her latest moves, your best bet is to keep a close eye on her TikTok—that’s where the real breadcrumbs are usually dropped before they ever hit the headlines. Pay attention to the background of her "get ready with me" videos; that's usually where the "new bf" hints actually live.
Practical Next Steps for Fans
- Verify the Sources: Don't believe every "blind item" on DeuxMoi. Most of the Cooper James info has come directly from his and her social media tags.
- Follow the Brand: If you want to see her "new era" in action, her collaborations with brands like Seaav often feature her in locations that hint at who she’s traveling with.
- Mute the Noise: Remember that much of the "team owner" talk was likely a reaction to the Allen-Steinfeld wedding news; take it with a grain of salt unless a name is actually attached to a face.