If you’ve spent any time watching the Kansas City Chiefs from the sidelines (or, more likely, from your couch), you know that the "Mahomes Effect" isn't just about Patrick’s no-look passes. It’s about the fashion. Specifically, the Brittany Mahomes necklace collection has become a sport in itself.
Honestly, people love to dissect every single thing she wears. But there’s a massive difference between the "15" pendant she rocks for the cameras and the serious, high-end investment pieces she’s been pulling out of her jewelry box lately.
The conversation usually starts with that iconic "15" necklace—a clear nod to Patrick’s jersey number—but it has evolved into something much more expensive and, frankly, more interesting from a fashion perspective. We're talking about a shift from "team spirit" accessories to red-carpet-worthy diamonds that cost more than some people's houses.
The $73,000 Super Bowl Statement
Let's get straight to the piece that broke the internet during Super Bowl LIX (the 2025 matchup in New Orleans). While the Chiefs were battling it out, Brittany was in the VIP suite wearing a Mixed Shape Double Strand Tennis Necklace from the brand VRAI.
It wasn't just a simple string of diamonds. This thing was a technical masterpiece of lab-grown stones. It featured a chaotic but gorgeous mix of shapes:
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- Marquise
- Hexagon
- Lozenge
- Princess
- Baguette
- Round
The price tag? A cool $73,000.
What’s wild is that this necklace was actually originally designed for the 2024 Met Gala. Bringing a Met Gala piece to a football stadium is the ultimate power move. She paired it with an all-white custom Raquelle Pedraza ensemble—a white corset and cargo jeans that had "Chiefs" airbrushed in red—making the diamonds the absolute star of the show.
Why the "15" Necklace Still Wins for Fans
Before she was wearing six-figure VRAI pieces, the Brittany Mahomes necklace everyone talked about was the custom "15" pendant. This is where most people get confused. There isn't just one "15" necklace; there are several.
For Super Bowl LVIII in 2024, she famously wore a chunky, bold "15" pendant dripping in pavé diamonds. It was loud, proud, and clearly custom-made. Fans immediately went on a hunt for it. While her version was a high-jewelry piece likely worth thousands, it sparked a massive trend of "affordable" versions.
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Brands like BaubleBar have actually become a staple for her more "approachable" game-day looks. In late 2024, she was spotted in a custom bubble initial necklace from BaubleBar—the same brand her friend Taylor Swift is often seen wearing. It’s that mix of "High-Low" fashion that makes her style so scrutinized. One day she’s in a $73k diamond strand, the next she’s rocking a personalized $50 pendant to match her friends.
The Sustainability Factor
Interestingly, Brittany has leaned heavily into lab-grown diamonds. The VRAI necklace is a prime example.
In the world of "Loud Luxury," there's often a push toward natural stones, but Brittany’s choice to go with lab-grown for her most expensive Super Bowl look yet says a lot about where celebrity fashion is heading in 2026. It’s sustainable, it’s ethically sourced, and—let’s be real—it allows for much larger, clearer stones for the same price. When you’re under stadium lights, the sparkle of a VRAI-created diamond is indistinguishable from a mined one, and it certainly showed on the broadcast.
Beyond the Diamonds: Van Cleef and Custom Gold
It isn't all just about the "Big Game" jewelry, though. If you look at her regular season sideline style, she’s a fan of the classics. She’s been spotted multiple times wearing Van Cleef & Arpels Alhambra necklaces.
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These are the iconic "clover" necklaces you see on every major influencer and celeb. They are understated compared to the $73,000 double-strand, but they still signal a specific level of wealth. She usually layers these with thinner gold chains or personalized pieces that feature her children’s names, Sterling and Bronze (and now baby Golden).
How to Get the Look (Without the Mahomes Salary)
If you want to emulate the Brittany Mahomes necklace vibe, you basically have two routes.
- The Personalized Route: Look for brands like BaubleBar or local boutiques that do "Bubble Initials." Brittany’s "15" style is all about bold numbers and letters. You don't need real diamonds to get that "WAG" aesthetic—cubic zirconia or high-quality gold plating works just as well for a Sunday afternoon at the sports bar.
- The Mixed-Shape Trend: If you loved that 2025 Super Bowl look, look for "mixed-cut" tennis necklaces. The secret to that necklace was the lack of uniformity. Instead of all round diamonds, look for pieces that alternate between emerald cuts and rounds. It adds a texture that looks way more expensive than it actually is.
Real Talk on "WAG" Style
People love to hate on the opulence, but Brittany Mahomes has basically turned the sidelines into a runway. She isn't just a spectator; she’s a brand. Every piece of jewelry is a calculated choice.
Whether it's a $20 "15" necklace from a boutique like Annie Austen or a $73,000 VRAI masterpiece, she knows the camera is going to find her. The "Brittany Mahomes necklace" isn't just an accessory—it's her uniform.
Next Steps for Your Collection:
- Audit your jewelry box for a "signature" piece. If you’re a sports fan, finding a high-quality (but not necessarily $70k) personalized number pendant is the easiest way to bridge the gap between fan gear and fashion.
- Invest in mixed-cut stones. If you're buying a new necklace this year, skip the uniform round cuts and look for "multi-shape" strands to stay ahead of the trend Brittany started.
- Check out lab-grown options. If you want the scale of Brittany’s diamonds without the astronomical price, brands like VRAI offer the exact same looks she wears on the sidelines.