You’ve seen him. The beard, the abs that look like they were carved out of Texas granite, and the constant shoveling of raw bull testicles into his mouth. Brian Johnson, better known as the Liver King, became a household name—or at least a smartphone screen regular—by yelling about "Ancestral Tenets" and "Primal" living. But while he was busy eating raw liver, people started asking the real question: how does a guy who lives like a caveman afford a $7 million mansion and a private ranch?
The truth about Brian Johnson Liver King net worth is a bit of a rabbit hole. Most people think he’s just a viral fitness guy who got lucky on TikTok.
He's not.
Actually, the "Liver King" was a wealthy man long before he ever posted his first video. He didn't just stumble into money; he built a supplement empire that was printing cash while most of us were still figuring out how to use Zoom.
The Massive Scale of the Liver King Fortune
Let's talk numbers. Real ones. Before the 2022 steroid scandal that rocked the fitness world, Johnson was very open about his business success. In interviews, specifically with GQ and on the Diary of a CEO podcast, he claimed a business portfolio worth roughly $100 million.
Wait. $100 million?
That sounds like "influencer math," but when you look at the brands, it starts to make sense. He isn't just selling "liver." He's selling a lifestyle through several distinct companies:
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- Ancestral Supplements
- Heart & Soil
- The Fittest
- Medicine Man Plant Co.
These aren't small Shopify stores. Reports from industry trackers like SPINS suggest the organ-support supplement market is huge, with Ancestral Supplements alone reportedly generating over $1 million in revenue every month. If you aggregate his Amazon sales and direct-to-consumer website traffic, some estimates put his total annual revenue across all brands north of $100 million a year.
Is Brian Johnson Liver King Net Worth Still $310 Million?
You’ll see the $310 million figure floating around a lot of celebrity wealth sites. Honestly, it’s a bit of a stretch. That number often comes from Johnson’s own claims about the valuation of his companies.
Valuation and liquid cash are two very different things.
If a company makes $100 million in revenue, it might be valued at $300 million or more, but Brian doesn't have that sitting in a checking account. Financial analysts from sites like MoneyMade have historically estimated his actual liquid net worth—money he could spend tomorrow—closer to **$12 million to $15 million**.
Then there’s the property. He owns an 8,300-square-foot Spanish-style mansion in Austin, Texas. It’s got all the "primal" essentials: a cold plunge, a sauna, and plenty of space for his "Liver Ranch." Estimates value that property alone at roughly $7 million. He also reportedly looked into buying a massive warehouse in Wyoming formerly owned by Kanye West, which shows the kind of capital he’s moving.
The Steroid Scandal and the $25 Million Lawsuit
In late 2022, the "Liver King" persona hit a massive wall. Leaked emails proved he was spending upwards of $11,000 a month on performance-enhancing drugs. This was a huge deal because his entire marketing pitch was based on being "natural."
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The fallout wasn't just a PR nightmare; it was a financial threat.
- The Lawsuit: A $25 million class-action lawsuit was filed in New York, alleging that he misled customers into buying supplements by claiming his physique was due to the "9 Ancestral Tenets" rather than chemical assistance.
- The Settlement: By early 2024, that specific lawsuit was voluntarily dismissed with prejudice. While the details of any settlement are often private, legal experts suggest a deal was likely reached to make the headache go away.
- The Pivot: Instead of disappearing, Johnson leaned into the "broken man" narrative. He did a documentary (released on Netflix in 2025/2026) titled Untold: The Liver King. It was effectively a massive advertisement for his redemption.
How He Still Makes Money in 2026
If you think the scandal killed his bank account, you’re mistaken. Negative attention is still attention in the creator economy.
His supplement brands survived because, believe it or not, desiccated liver is still a nutrient-dense product regardless of whether the guy selling it is on TRT. People who were already buying Ancestral Supplements often kept buying them.
He's also diversified. His wife, the "Liver Queen," co-owns Krowa Beauty, an animal-based cosmetics brand. They’ve even moved into "wellness resorts." Basically, the Liver King net worth is protected by a moat of physical products.
Unlike other influencers who rely purely on brand deals—which can be canceled in a heartbeat—Brian Johnson owns the factories, the formulas, and the distribution. You can't "cancel" a guy's own warehouse.
The Reality of the "Liver King" Lifestyle
It’s easy to poke fun at a guy who carries around a raw elk heart, but from a business perspective, he's incredibly savvy. Before the Liver King character existed, he and his wife sold a dental practice (Dentik Dentistry) for a significant sum. They had the "seed money" to build the supplement empire.
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Actionable Insights from the Liver King Story
If you're looking at Brian Johnson’s success as a blueprint, here is what actually matters:
- Ownership is everything: He didn't wait for a sponsor; he built his own products. This is why his net worth didn't crater after the steroid revelation.
- Niche Down: He didn't just sell "vitamins." He sold "ancestral organs." High-margin, low-competition.
- Brand is more than truth: This is the hard pill to swallow. Even after admitting he lied, his brand identity was so strong that millions stayed subscribed.
- Physical Assets: Real estate in Austin and ranch land provide a financial floor that social media algorithms can't touch.
The Brian Johnson Liver King net worth isn't just a number on a screen; it's a testament to how modern "personality brands" are built on the back of old-school manufacturing. Whether you like him or think he's a fraud, the man is undeniably wealthy, and he isn't going anywhere.
Check your sources when you see those "billionaire" claims, though. He's rich, but he's "private jet and Texas ranch" rich, not "buy a social media platform" rich.
To get a real sense of his current holdings, you'd have to look at the tax appraisals for his Austin properties, which consistently show him as a top-tier landowner in the area.
Stay primal, I guess.