If you have lived in the River Region for more than a minute, you probably know the Brewbaker name. It’s basically woven into the local DNA. For years, Brewbaker Dodge Montgomery AL was the spot on Eastern Boulevard where people went for a rugged Ram or a flashy Charger. But if you’ve driven past that stretch of road lately, you might have noticed the signs look a little different.
Actually, they look a lot different.
The dealership world is kind of a game of musical chairs. One day you’re buying a car from a family that’s been in town since 1940, and the next, you’re shaking hands with a corporate group. Honestly, it’s a lot to keep track of.
The Name Change Most People Missed
Here is the thing: Brewbaker Dodge didn't just disappear into thin air. It evolved. The location at 300 Eastern Blvd, which many still instinctively call "Brewbaker," is now operating as SONS Chrysler Dodge Jeep Ram FIAT of Montgomery.
It’s a mouthful. Most locals still just say they’re heading down to the Brewbaker spot.
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The transition happened when the SONS Auto Group took over the reins. For a lot of buyers, this was a shock. You get used to seeing Dick Brewbaker—who, by the way, was a high school history teacher and coach before he jumped into the family business—involved in the community. The Brewbaker family has a deep history here. They even donated the land for Brewbaker Primary School back in the 70s.
When a family-run pillar like that sells, people worry. They worry the "small-town" feel is gone or that the service will get cold.
Why the Brewbaker Legacy Still Matters in Montgomery
You can’t talk about Brewbaker Dodge Montgomery AL without talking about the people. Take Ben Brewbaker, for instance. He’s a guy who didn't let spina bifida slow him down one bit. He became a fixture at the dealership, winning awards like the "Small Business Employee of the Year" in Alabama.
That’s the kind of stuff that makes a dealership more than just a place to buy a hunk of metal. It's about the guy who remembers your name when you come in for an oil change three years later.
Dick Brewbaker famously said his dad taught him that "everybody sells good cars; our competitive edge comes from our people." He wasn't just blowing smoke. Under his leadership, the dealership became a powerhouse in the Southeast. They weren't just moving metal; they were funding the United Way and the Family Sunshine Center.
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The transition to the SONS group was meant to keep that momentum going while bringing in more inventory. But let’s be real: transition periods are always bumpy.
What the Inventory Looks Like Now
If you're looking for a 2026 Ram 2500 or one of those new Jeep Wagoneers, the lot is still packed. The physical footprint of the dealership is roughly 11,000 square feet of showroom and service space, designed by the Marshall Group specifically to keep things "humming."
- New Performance Models: You've still got the heavy hitters. The Dodge Hornet is picking up steam for people who want that muscle car feel without the gas bill of an old-school HEMI.
- The Ram Factor: Montgomery is truck country. Period. You'll see the 2026 Ram 1500 Big Horns all over the lot, often with dealer discounts that make the nearly $60,000 MSRP a bit easier to swallow.
- Certified Pre-Owned: This is where things get tricky. Some recent reviews on platforms like Cars.com show that people are split. Some folks had "unforgettable" experiences with advisors like Mickey in the service department. Others? Not so much.
One buyer recently vented about a used Jeep Grand Cherokee L that had hidden damage despite a clean Carfax. It’s a reminder that no matter whose name is on the building—Brewbaker or SONS—you still have to do your homework. Always check the tire tread and the service records yourself.
The Service Department Reality Check
One thing that hasn't changed is the location's status as a Mopar hub. If you're driving a Chrysler, Dodge, Jeep, or Ram in Montgomery, this is still one of the few places with factory-trained techs who have the specific diagnostic tools for these rigs.
They’ve got an Express Lane for oil changes, which is great if you’re in a rush. But honestly, "Express" is a relative term in the car world. On a Saturday morning, you're still going to be waiting.
The service hours are pretty standard:
- Monday through Friday: 7:00 AM to 5:30 PM.
- Saturday: 8:00 AM to 3:00 PM.
- Sunday: Closed (because even mechanics need a break).
They offer a price match guarantee on tires, which is a bit of a hidden gem. Most people think dealerships are always the most expensive for rubber, but they’ll actually match quotes from those big-box retailers or online sites.
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What You Need to Know Before You Go
Buying a car at the old Brewbaker Dodge Montgomery AL site is different now. The inventory is massive because they're part of a larger auto group, which means they can pull cars from other locations more easily than a single family-owned shop could.
But you have to be your own advocate.
The sales team is high-energy. They’re professional, but they’re there to move cars. If you’re looking at a 2026 model, watch out for the "Dealer Discount" vs. "Manufacturer Offers." Sometimes they bundle these together to make the price look lower than it actually is until you get to the finance office.
Actionable Advice for Montgomery Buyers
If you are heading to the Eastern Boulevard lot, do these three things:
Ask for the internal inspection report. Don't just settle for the Carfax. Ask what the service department actually did to the car when it arrived on the lot. Did they just change the oil, or did they actually turn the rotors?
Check the "Sons" vs "Brewbaker" branding. If you’re looking for the specific "Brewbaker" experience, know that most of the upper management has shifted. It’s a corporate structure now. It’s not "bad," it’s just different.
Verify the warranty details. Since the transition, some older service contracts might have different fulfillment rules. Make sure your extended warranty is honored locally without any extra hoops.
The legacy of Brewbaker Dodge Montgomery AL is one of community and family. While the sign on the building has changed, the location remains the heartbeat of the Mopar community in Alabama. Whether you're there for a Cummins diesel or a Pacifica minivan, the Eastern Boulevard spot is still the place to be.
Next Steps for Your Search
- Visit the lot in person: Drive the stretch of Eastern Boulevard between Vaughn and Atlanta Highway to see the current inventory.
- Check the Mopar site: Use your VIN on the official Mopar portal to see if the dealership has any pending recalls for your specific vehicle.
- Compare online pricing: Look at the "Internet Price" on the SONS CDJR website before walking in; often, the "sticker price" on the window is higher than what they’re advertising online to get you through the door.