Honestly, if you’ve spent any time scrolling through high-end lingerie lookbooks or tracking the "who’s who" of New York fashion, you’ve definitely seen Bregje Heinen. She’s that Dutch bombshell with the piercing blue eyes who basically owned the Victoria’s Secret runway back in the day. But lately, there’s been a ton of buzz around her work with Fleur du Mal, and frankly, people are getting a few things twisted about how that partnership actually works and why it matters so much in 2026.
It’s not just about a pretty face in a lace bodysuit.
Bregje Heinen is a veteran. She’s been in the game since she was seventeen, moving from a tiny town in the Netherlands called Borculo—population barely 10,000—to the chaotic streets of NYC. When she teamed up with Jennifer Zuccarini’s brand, Fleur du Mal, it wasn't a random "influencer" deal. It was a collision of high-fashion expertise and a brand that refuses to treat lingerie like a costume.
The Reality of the Bregje Heinen Fleur du Mal Partnership
Most people think these campaigns are just about selling bras. They aren't. Fleur du Mal, named after Baudelaire’s poetry, is about the "flower of evil"—the duality of being chic and a little bit mischievous. Bregje fits this perfectly. Unlike her early VS days, where everything was "angelic" and pink, her work for Fleur du Mal leans into a much more sophisticated, adult aesthetic.
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Why this duo works so well
- Authenticity: Bregje actually lives the brand’s lifestyle. She’s often spotted in NYC or LA wearing their ready-to-wear pieces as actual outfits, not just undergarments.
- The "Cool Girl" Factor: Zuccarini (the founder) has a background at Kiki de Montparnasse and Victoria’s Secret. She knows the difference between "sexy for him" and "sexy for her." Bregje projects the latter.
- Longevity: In an industry that swaps faces every six months, Bregje’s continued relevance with top-tier brands like this is rare.
You’ve probably seen the specific shots of her in the signature lily embroidery or the silk slip dresses. What’s interesting is how the lighting in these campaigns has shifted. If you follow Bregje’s own tips—she once told Muscle & Fitness that "it’s all about the light"—you can see that influence in the Fleur du Mal photography. It’s moody. It’s "golden hour" vibes. It’s 8:00 PM in a Manhattan penthouse, not a studio in Ohio.
What Most People Get Wrong About Her Career Now
There’s this weird misconception that once a model stops being a "Victoria’s Secret Angel," they’ve basically retired. That couldn’t be further from the truth for Heinen. Since 2021, her life has changed quite a bit. She got engaged to The Vampire Diaries star Michael Trevino on Christmas Eve in 2023, and they finally tied the knot in June 2025.
She’s also transitioned into acting—you might have caught her in The Assistant or that one episode of Billions. But lingerie remains her home base.
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Working with Fleur du Mal allows her to maintain that high-fashion edge while embracing a more mature role in the industry. She’s not just a "model" anymore; she’s a muse for a brand that targets women who want to feel powerful. It’s a subtle shift, but an important one. People often mistake her campaign photos for "just another shoot," but they are actually part of a very deliberate branding move to position her as the face of modern, luxury intimacy.
The Style Breakdown
- The Signature Look: Usually a mix of the Fleur du Mal "Luxe" line with oversized blazers.
- The Palette: Lots of black (obvi), but also those dusty mauves and champagnes from the recent "Golden Hour" collections.
- The Vibe: Effortless. It doesn’t look like she spent four hours in hair and makeup, even if she did.
Real Talk: The Industry Shift in 2026
Fashion is different now. We’re seeing a move away from the "perfection" of the 2010s. Bregje has been vocal about her own journey, including the fact that she’s been removing some of her older tattoos while keeping her first one—a small heart. This kind of transparency is why she’s still booking massive campaigns. People want to see the person, not just the hanger.
Fleur du Mal has benefited from this. They’ve stayed "buzzy" (as the NY Post called them) by choosing models like Bregje who have a genuine following and a real-life story. She’s a dog mom to three French Bulldogs. She loves Taco Bell and puts four sugars in her tea. She’s relatable, even if she looks like a literal goddess in a $300 silk robe.
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How to Get the Look (Without the Model Budget)
If you're looking at the Bregje Heinen Fleur du Mal aesthetic and wondering how to pull it off, it’s basically about "innerwear as outerwear."
Don't hide the pieces.
Layer a lace bodysuit under a structured suit. Wear a silk slip dress with chunky boots. The whole point of the brand—and the reason Bregje is the perfect avatar for it—is that beauty shouldn't be tucked away for a special occasion. It’s for Tuesday. It’s for grabbing coffee. It’s for feeling like yourself.
Actionable Style Insights:
- Invest in Fit: Fleur du Mal is known for complex tailoring. If you’re between sizes, go with the one that supports your frame rather than what the tag says.
- Lighting is Everything: If you're trying to capture that Bregje-esque vibe for your own socials, aim for the 7:30 PM window. Natural, warm light does more for silk and lace than any filter ever will.
- Mix Textures: Combine the delicate (lace/silk) with the rugged (denim/leather). This is the "New York" way to wear the brand.
Next time you see a headline about Bregje Heinen and Fleur du Mal, remember it’s not just a business transaction. It’s a masterclass in how a model can evolve from a "commercial" star into a high-fashion icon by aligning with brands that actually match her vibe. She’s proved that you can grow up in this industry without losing your edge.
To really nail the aesthetic Bregje Heinen champions, start by auditing your current "occasion" wear and seeing what can be transitioned into your daily wardrobe through layering. Focus on high-quality fabrics like 100% silk or French Leavers lace which hold their shape and sheen far longer than synthetic blends. Check the care labels on your current pieces and ensure you are hand-washing or using delicate cycles to preserve the intricate embroidery that defines the Fleur du Mal look.