Brandon Medford. If you’ve spent any time on Instagram looking at neon-lit Lamborghinis or seen Meek Mill flexing a new Maybach, you’ve probably seen his face. He is the guy who basically turned car brokering into a celebrity lifestyle. But lately, people aren't just asking what car he's driving. They want to know the math.
What is Brandon Medford's net worth in 2026?
It's a loaded question. Some "wealth tracker" sites throw out wild numbers like $30 million, while others claim he’s just a flashy middleman. The reality is somewhere in the middle, rooted in high-stakes deals, a massive split from his original partners, and a pivot into the world of business funding.
The PTG 365 Days: Where the Millions Started
Let’s go back for a second. Brandon didn't start with a silver spoon. He was a grinder. Before he was "Lamborghini B," he was a 16-year-old working entry-level jobs. He eventually landed in car sales and realized he was really, really good at it. Like, 25-cars-a-month good.
In 2017, he teamed up with Dave Obaseki and Eric Whitehead to form PTG 365 (Price Too Good 365). They started in the back of a Honda Accord. Seriously. No office, just phones and a lot of nerve.
By 2018, they were a million-dollar company. By 2020, they were reportedly pulling in over $8 million in annual revenue.
Think about that.
They weren't just selling cars; they were selling an experience. They leveraged social media to bypass the traditional dealership "suit and tie" vibe. They became the "Uber Eats of luxury cars." If you were a rapper in Atlanta or an influencer in LA, you called Brandon. He’d get you the car, the insurance, and the financing—often when the bank said no—and deliver it to your front door.
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Breaking Down the Net Worth Estimates
Pinning down an exact figure for Brandon Medford's net worth is tricky because he isn't a public company. We have to look at the assets and the cash flow.
- The Brokerage Fees: Standard auto brokers make anywhere from $500 to $2,000 per deal. But high-end brokers? They often take a percentage of the total sale or negotiate "back-end" money from dealerships. When you’re moving $400,000 Cullinans and $500,000 SVJs for guys like 50 Cent, Lil Durk, and Gucci Mane, those commissions stack up fast.
- PTG 365 Equity: Before the internal shifts, PTG 365 was a multi-million dollar asset. Brandon’s share of that equity represented a huge chunk of his paper wealth.
- Media and Branding: Don’t forget the Snapchat show Driven. Being the star of a top-rated show on a major platform comes with its own six-figure (or more) checks.
- New Ventures: He’s now pushing iFundYou, a business funding company. This is a classic "wealth move"—moving from selling physical goods (cars) to selling money (lending/funding).
Most conservative estimates for 2026 place his net worth between $5 million and $10 million.
Is he a billionaire? No. Is he doing significantly better than the guy at your local Toyota dealership? Absolutely.
The Drama and the Lawsuits
You can't talk about his money without mentioning the legal side. In July 2024, filings appeared regarding a criminal case (USA v. Medford) in the Fifth Circuit. While the specific details of every legal battle aren't always public fodder, court dockets show that high-flying success often attracts high-level scrutiny.
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There was also the very public split between the PTG 365 founders. When a "power trio" breaks up, the assets usually get messy. Brandon has been vocal about this transition, framing it as a necessary step for his personal brand. He’s shifted his focus toward individual consulting and his own marketing firm.
Honestly, it’s a lesson in brand ownership. Even if the original company hits a snag, the "Brandon Medford" name carries the value.
Why the Internet is Obsessed with His Money
People love a "rags to riches" story, especially one involving exotic cars. But there's a deeper reason why his net worth is a trending topic.
He pioneered a specific type of financial education for the Black community. He didn't just sell cars; he taught people how to fix their credit to buy the cars. He launched programs for single moms and credit building. When you position yourself as a financial guru, people are naturally going to audit your own bank account.
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What Most People Get Wrong
The biggest misconception? That he just "takes pictures with cars."
Being an auto broker at this level is a logistical nightmare. You’re dealing with high-net-worth clients who have zero patience. You have to navigate international shipping, insurance for 22-year-olds with $200k cars, and dealership politics.
His wealth isn't just "commission." It’s a fee for solving problems that most people can't.
Actionable Insights: The Medford Playbook
If you're looking at Brandon's career to build your own wealth, here are the takeaways:
- Niche Down: He didn't just sell "cars." He sold "status symbols to people with high liquidity but maybe complicated credit." That's a specific, underserved market.
- Social Proof is Currency: He used his relationships with Meek Mill and other stars to build a "moat" around his business. If the biggest rappers trust him, the "regular" rich guys will too.
- Pivot Before You Plateau: Moving into iFundYou shows he knows that the "grind" of brokering individual cars has a ceiling. Scaling a financial services company has much higher upside.
Brandon Medford's financial story is still being written. Between the legal hurdles and the new business launches, his net worth is as volatile as the crypto market—but as long as people want fast cars and easy money, he's going to be in the middle of the deal.
To stay on top of your own financial game, start by auditing your personal credit score. Medford built his empire on the back of credit education; it's the first step toward any luxury purchase or business loan. Invest in a credit monitoring service today to see where you stand before you try to leverage your way into the next big deal.