So, you’re looking into the bp Avelia energy company evaluation, and you’re probably finding a lot of corporate jargon about "book and claim" or "decarbonization pathways." It’s a lot to wade through. Honestly, the whole thing is basically a high-tech way to solve a very old problem: how do you fly across the world without feeling like you’re personally melting the ice caps?
Avelia isn't just a bp project; it’s a massive collaboration involving Shell, Accenture, and American Express Global Business Travel (Amex GBT). But as we move into early 2026, the evaluation of this platform has shifted from "Does it work?" to "Can it scale fast enough?" If you've been tracking the energy transition, you know that sustainable aviation fuel (SAF) is the holy grail, yet it’s still incredibly scarce.
The Reality of the Avelia Ecosystem
The core of the bp Avelia energy company evaluation rests on one specific mechanism: the book and claim model.
Think of it like buying green energy for your house. You don't get a special wire from a wind farm to your toaster. Instead, you pay for the green energy to be put into the general grid somewhere else. Avelia does this for planes. You pay for the "greenness" of the fuel, and that fuel gets pumped into a plane in London or Los Angeles, even if your actual flight is taking off from a tiny airport in the middle of nowhere that only has standard kerosene.
It’s clever. It bypasses the nightmare of physical logistics.
But here is where it gets interesting. As of mid-2025, Avelia has already injected over 41 million gallons of SAF into the global fuel network. That sounds like a lot until you realize the aviation industry gulps down billions. The evaluation of the program right now focuses on its transition from a "Shell-only" club to a multi-supplier industry solution. Moeve (formerly Cepsa) jumped in recently as the first external supplier, which was a huge milestone.
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Why the Tech Matters (and Why It Fails Sometimes)
Avelia runs on blockchain. Yeah, I know—everyone’s a bit tired of that word. But in this case, it’s actually useful. When a company like Google or Bank of America pays for SAF, they need to prove to regulators (and their own shareholders) that nobody else is claiming that same drop of fuel.
Without the blockchain "ledger," double-counting would be rampant.
The evaluation metrics for 2026 show that the platform has handled over 900 "retirements"—that’s industry speak for successfully used and recorded carbon credits. However, there’s a catch. The "green premium"—the extra cost you pay for SAF—is still high. We're talking 2 to 8 times the price of regular jet fuel. That’s a tough pill for most companies to swallow, even with the best intentions.
Who is actually using this?
- Tech Giants: Google and Microsoft are big players here because their Scope 3 emissions (the stuff they don’t directly control, like employee travel) are massive.
- Financial Institutions: Bank of America and Aon.
- Airlines: Delta, JetBlue, and Cathay Pacific are using Avelia to bridge the gap between their net-zero promises and the reality of their fuel tanks.
What Most People Get Wrong About Avelia
Most people think Avelia is just a "feel-good" offset program. It’s not.
Offsets are often about planting trees that might burn down in five years. Avelia is about in-sector reduction. You are literally replacing fossil fuel with fuel made from waste oils or fats. The bp Avelia energy company evaluation highlights that this reduces lifecycle emissions by up to 80%.
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The problem? Feedstock.
There is only so much used cooking oil in the world. By 2026, we’re seeing a real bottleneck. We’ve tapped out the "easy" waste, and now we’re looking at more expensive options like municipal waste or "power-to-liquid" (using captured CO2 and green hydrogen).
The 2026 Outlook: Is It Succeeding?
The short answer is: sort of.
The platform is technically brilliant. The partnership between bp, Shell, and Accenture has created a "trust layer" that didn't exist before. But the bp Avelia energy company evaluation also shows that the market is still fragile. IATA (the International Air Transport Association) notes that SAF production in 2025 only hit about 0.7% of total jet fuel needs.
We are still in the "early adopter" phase.
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What’s changing right now is the "Bring Your Own SAF" (BYOS) model. This allows airlines to manage fuel they bought elsewhere inside the Avelia system. It’s a move toward making Avelia the "operating system" for sustainable flight rather than just a shop.
Actionable Insights for Your Business
If you’re looking at Avelia for your own company's travel footprint, don't just jump in blindly. Start by auditing your most frequent routes. Avelia is most effective when you can aggregate demand across a specific region where SAF injection points (like London, Los Angeles, or Singapore) already exist.
Secondly, keep a close eye on the "multilateral governance" changes. As the platform moves away from being controlled by a few founding partners, the transparency of the data—now handled independently by Accenture—is becoming the industry gold standard.
Next Steps for Evaluating Your Participation
- Calculate your "Green Premium" tolerance: Determine how much your company is willing to pay per ton of CO2 avoided.
- Verify your reporting needs: If you follow SBTi (Science Based Targets initiative) guidelines, Avelia’s blockchain certificates are generally accepted, but always check with your specific auditor.
- Monitor the supplier list: As more companies like Moeve join, the price of "booked" SAF may fluctuate. Diversification is your friend.
The aviation industry is at a breaking point with emissions. Avelia isn't a perfect fix, but it's currently the most robust bridge we have to a future where flying doesn't come with a side of climate guilt.