You probably know Bo Hanson from one of two very different worlds. Maybe you remember the guy who spent over a decade pulling an oar for Australia, eventually hauling home three Olympic bronze medals. Or, more likely, you’ve seen him on your YouTube feed or in your podcast app co-hosting The Money Guy Show, where he breaks down the "Financial Order of Operations" for over a million subscribers.
Whenever someone hits that level of visibility—especially when they’re literally teaching people how to build wealth—the question of Bo Hanson net worth inevitably bubbles up. It’s kinda funny, honestly. We want to know if the person telling us how to manage our money is actually following their own advice.
The Reality of the Numbers
Let's get the big question out of the way. While Bo doesn't post his bank statements on Instagram (that would be pretty off-brand for a guy preaching financial discipline), we can piece together a very clear picture based on his business interests.
Estimates for Bo Hanson net worth generally land between $3 million and $7 million as of early 2026.
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Why such a range? Because most of his wealth is tied up in private business equity. He isn't just a "personality." He’s a founder and partner. Unlike a Hollywood star with a flat salary, Bo’s value is intrinsically linked to the growth of two major engines: Abound Wealth Management and Athlete Assessments.
Where the Money Actually Comes From
Bo’s wealth isn't just sitting in a savings account. It's working. Most people assume he made a fortune from rowing, but let’s be real—Olympic rowing isn't exactly the NBA. You don’t get a $50 million contract for winning bronze in the coxless four. You get a medal, a handshake, and maybe some modest government funding.
The real wealth-building started after the oar was hung up.
1. Abound Wealth Management
This is the big one. Bo is a co-founder and the Chief Investment Officer (CIO) of Abound Wealth. As of late 2025, the firm manages roughly $1 billion in Assets Under Management (AUM).
In the world of Registered Investment Advisors (RIAs), that’s a massive milestone. Firms typically charge a percentage of those assets—often around 1%—to manage them. While that revenue covers a large staff and overhead, the equity Bo holds in a firm of that size is worth millions on its own. If someone were to buy Abound today, that ownership stake would be the largest chunk of his net worth.
2. The Money Guy Show
You've seen the "Millionaire Mission" book. You've seen the YouTube views. The show has transformed from a niche podcast into a massive media brand. Between YouTube ad revenue, sponsorships, and their "Financial Order of Operations" course sales, the show is a significant revenue generator.
But for Bo, the show is also a "top of funnel" tool. It brings clients to Abound Wealth. It’s a flywheel: the more people watch, the more the firm grows, and the more Bo Hanson net worth climbs.
3. Athlete Assessments
Long before he was the "Money Guy," Bo founded Athlete Assessments. It’s a consulting firm that uses DISC behavioral profiling for sports teams. Think of it as personality testing but specifically for elite athletes and coaches.
He’s worked with over 100,000 individuals across the NFL, NBA, and Olympic programs. These aren't cheap consultations. We’re talking about high-level corporate and collegiate contracts. It’s a global business that has been running for nearly two decades.
The "Olympic" Financial Transition
It’s worth noting how rare Bo’s path is. Most athletes struggle when the cheering stops. Bo did the opposite. While he was training for the 1996, 2000, and 2004 Olympics, he was also studying. He got his degree in Family Financial Planning from the University of Georgia (summa cum laude, by the way) and later earned his CFA and CFP credentials.
He basically lived a double life:
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- Morning: Blistering his hands on a rowing shell.
- Afternoon: Studying the intricacies of tax-advantaged accounts and portfolio construction.
That discipline is basically the "secret sauce." You don't get to a multi-million dollar net worth by being lucky; you get there by being boringly consistent with your investments while everyone else is chasing the next crypto moonshot.
What Most People Miss About His Wealth
There is a misconception that being "pro-money" means living a flashy life. If you watch the show, you know Bo and his co-host Brian Preston are big on the "Wealthy Barber" or "Millionaire Next Door" vibe.
Bo lives in Franklin, Tennessee—a wealthy area, sure—but he’s not posting photos of Lamborghinis. His wealth is likely concentrated in:
- Low-cost index funds: He preaches it, so he almost certainly does it.
- Real estate: He’s mentioned owning his primary residence and potentially other properties, following his own "Step 7" of the Financial Order of Operations.
- Business Equity: As mentioned, the lion's share is in Abound and Athlete Assessments.
The "Money Guy" Philosophy in Practice
Bo’s net worth is a byproduct of the "FOO" (Financial Order of Operations). He didn't start at the top. He’s talked openly about his early days as a young advisor, making a modest salary and grinding to build a client base.
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He often mentions that his biggest financial "mistake" or hurdle was simply the opportunity cost of his rowing years—time when he wasn't earning a high salary but was instead investing in his athletic career. However, that "failure" to earn early on gave him the platform to build the businesses he owns now.
Actionable Insights from Bo’s Path
If you're looking at Bo’s success and wondering how to replicate it, it’s not about finding a "hot stock." It’s about the framework.
- Focus on "Hyper-Accumulation": Once you've covered your basics (emergency fund, employer match, Roth IRA), Bo suggests pushing your savings rate toward 25%. This is where the real "boom" in net worth happens.
- Equity is King: You can’t usually save your way to $7 million on a standard salary alone. You need to own something—whether that’s a business, a part of a firm, or a significant portfolio of stocks.
- The Boring Middle: Most people quit during the 5-to-10-year mark when wealth is growing but not yet "life-changing." Bo’s rowing career taught him that the middle of the race is where it’s won.
To really understand how he views wealth, you shouldn't just look at the total number. Look at the "Wealth Multiplier" for your age. If you’re in your 20s or 30s, every dollar you save has the potential to be $10, $20, or even $80 by retirement. Bo’s net worth is essentially the result of letting those multipliers run for 25 years without hitting the "off" switch.
The next thing you should do is calculate your own "Financial Life Expectancy." Use the 4% rule in reverse to see how much more you need to save to match your current lifestyle without needing a paycheck. It’s a much more useful metric than just staring at someone else’s net worth.