You’ve seen the photos. Every year, right before kickoff, the internet collectively loses its mind because Blue Ivy Carter has once again hit the turf at the Super Bowl. But lately, there’s a new face in the frame. Rumi Carter, who used to be the "quiet" twin we rarely saw, has officially joined the family’s high-stakes sideline tradition.
Honestly, it’s wild to watch. One minute they’re toddlers in Gucci dresses, and the next, they’re basically running the sidelines with Jay-Z while the rest of us are still trying to figure out if the air fryer is preheated for wings. The blue ivy rumi super bowl appearances have turned into a literal "watch them grow" time capsule that the world is obsessed with.
The 2025 Handover: Blue and Rumi Take New Orleans
At Super Bowl LIX in New Orleans, the vibe shifted. Blue Ivy, now a full-blown teenager at 13, wasn't just there to hang out with her dad. She was there to mentor. We saw her rocking a $11,500 Balenciaga Moto Biker jacket—which, let’s be real, is more than most people’s first car—paired with baggy cargo jeans. She looked like a mini-Beyoncé, but with that specific "I've been doing this since I was five" confidence.
But the real scene-stealer? Rumi.
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The seven-year-old was spotted mimicking Blue’s signature "jump for joy" on the field. This isn't just a random hop. According to their grandmother, Tina Knowles, Blue has been doing this exact jump at every Super Bowl since she was five years old. Seeing Rumi join in felt like a passing of the torch. Rumi kept it sporty-chic in a black-and-white varsity jacket and an Amiri crossbody bag that retails for about $650. It was the ultimate "cool kid" aesthetic without trying too hard.
Why the Carter Sisters at the Super Bowl Matters
People think it's just about the outfits. It’s not. Jay-Z, through Roc Nation, is the one basically pulling the strings on the Halftime Show. When he brings Blue and Rumi out there, he’s showing them the family business. It’s "Take Your Child to Work Day" on steroids.
- Media Training: You can see it in how Blue handles the cameras. She’s poised. She knows where the lens is, but she doesn’t perform for it.
- The "Girl Dad" Energy: Jay-Z is often seen snapping photos of his daughters on his phone, just like any other dad, except his backdrop is a billion-dollar stadium.
- Legacy Building: Since Blue’s debut at Super Bowl LIV in 2020 (where she wore those iconic combat boots), she’s missed almost zero games.
Last year in Las Vegas (Super Bowl LVIII), the duo also made waves. Blue wore a classic Off-White varsity jacket while Rumi went a bit more high-fashion in a Givenchy leather bomber and a skirt. They seem to have this unspoken rule: coordinate, but don't match. It’s subtle. It’s very Carter-Knowles.
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The Missing Piece: Where is Sir?
Every time we see a blue ivy rumi super bowl moment, everyone asks the same thing: "Where is Sir Carter?"
Beyoncé’s son is rarely at these big, loud sporting events. While the girls seem to thrive in the chaos of the sidelines, Sir is usually kept out of the limelight. It could be a personality thing, or maybe he’s just not a football fan? Either way, the "Girl Dad" narrative for Jay-Z during Super Bowl weekend is what usually dominates the headlines.
Fashion Breakdown: Steal the Sideline Look
If you’re trying to track the evolution, the outfits tell the whole story.
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- The 2025 Look (New Orleans): High-end streetwear. Leather Balenciaga, baggy denim, and Nike Dunks. Very Gen Z.
- The 2024 Look (Las Vegas): Varsity vibes. Rumi in Givenchy, Blue in Off-White. It felt very "prep school meets hip-hop royalty."
- The 2020 Look (Miami): The beginning. Blue in a leather moto jacket and cornrows. A classic was born.
It’s interesting to note that while Blue's style has become more "industry" and sharp, Rumi still has that playful, kid-like energy in her fits. She still carries little purses and wears sneakers that look like she could actually run in them.
What’s Next for the Carter Kids?
We already know Blue is a Grammy winner and a professional dancer (thanks to the Renaissance Tour). But Rumi is starting to make her own moves. She was featured on the Cowboy Carter album (the "Protector" intro still gets me), and her comfort level at these massive events is clearly growing.
The Super Bowl has become their annual check-in with the public. It's the one time a year we get to see them in a "normal" (well, for them) setting, hanging out with their dad and enjoying the game.
What you should do next:
If you’re looking to channel that Carter energy, start by investing in a high-quality varsity jacket or a pair of classic leather boots. These pieces are the backbone of the "Super Bowl Sideline" look. Also, keep an eye on the 2026 Super Bowl in Santa Clara. With Jay-Z's Roc Nation contract still going strong, it’s almost a guarantee we’ll see Blue Ivy and Rumi back on the turf, likely taller and even more stylish than the year before.