You’ve seen the cans. They are everywhere. If you spend more than five minutes on TikTok or Instagram, a bright green tub of Bloom Nutrition Super Greens Powder will inevitably pop up in a polished kitchen or a gym bag. It’s the "it" supplement of the 2020s.
But here’s the thing.
Most people buying it don't actually know what's in it. They just want to stop feeling bloated. They want that "clean girl" aesthetic and a flatter stomach by Monday morning. It’s easy to get swept up in the aesthetic, but when you’re shelling out nearly forty bucks for a jar of pulverized plants, you should probably know if it’s doing anything besides turning your water green.
What is Bloom Nutrition Super Greens Powder anyway?
Basically, it’s a massive blend of vegetables, probiotics, and digestive enzymes. Mari Llewellyn, a fitness influencer who built a huge following sharing her own weight loss journey, founded the company back in 2019. She wanted something that didn't taste like "grass," which is the common complaint with green powders. Honestly? She nailed the flavor. That’s probably why it exploded. While competitors like Athletic Greens (AG1) taste like a forest floor, Bloom tastes like mango or strawberry kiwi.
It’s a mix of over 30 ingredients. You’ve got the heavy hitters like spirulina and chlorella, but also some "extras" like flaxseed and licorice root. It’s marketed primarily as a solution for bloating.
The Bloat Factor: Why Everyone Is Obsessed
Bloating is miserable. We’ve all been there. You eat a salad or some sourdough and suddenly you feel six months pregnant. Bloom leans heavily into this pain point. The formula includes a "Digestive Enzyme Blend" which features amylase, protease, and cellulase. These are the chemicals your body naturally uses to break down food.
If you have a slight enzyme deficiency, adding these can actually help. It makes sense. If you can break down the fiber in your lunch more efficiently, you produce less gas. Less gas equals less bloat. Simple.
But there’s a catch.
The dosages are hidden behind "proprietary blends." This is a common tactic in the supplement world. Instead of telling you exactly how many milligrams of kale or ginger you’re getting, they group them together in a big pile. For example, their "Fiber Blend" is 1.6 grams. That sounds okay, but considering a single medium apple has about 4.5 grams of fiber, you aren't exactly getting a massive dose here. You’re getting a sprinkle.
What the science says about the ingredients
Let’s look at the probiotics. Bloom uses Bifidobacterium lactis and Lactobacillus acidophilus. These are the gold standards for gut health. Research, like the studies published in the Journal of Dairy Science, suggests these strains can improve transit time in the gut. If things move through you faster, you feel lighter.
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However, the CFU (Colony Forming Units) count in Bloom isn't always clearly highlighted on every label variation compared to dedicated probiotic pills. For a healthy person, it’s a nice maintenance dose. If you have serious IBS, it might not be enough to move the needle.
Then there are the antioxidants. You’ve got barley grass and wheatgrass. These are high in chlorophyll. Some studies suggest chlorophyll can help with internal "deodorizing" and basic detoxification, but your liver already does that for free. You're mostly paying for convenience and the micronutrient insurance policy.
The Flavor Profile: Does it actually taste good?
Yes. Sorta.
Compared to most greens, it’s a miracle. If you choose the Berry or Mango flavors, you barely taste the vegetables. This is because they use stevia.
Stevia is a polarizing little leaf. Some people love it because it has zero calories. Others hate it because it has a weird, metallic aftertaste that lingers on the back of your tongue for an hour. If you’re sensitive to sugar alcohols or alternative sweeteners, Bloom might actually cause bloating for you. It’s a cruel irony. A small percentage of people find that stevia triggers their digestive issues rather than soothing them.
Comparing Bloom to the Competition
If you look at the market, Bloom Nutrition Super Greens Powder sits in a weird middle ground.
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- Athletic Greens (AG1): This is the "pro" version. It’s way more expensive, often double the price. It has more vitamins and higher dosages, but it tastes like dirt mixed with vitamins.
- Garden of Life: Very earthy, very organic, no sweeteners. It's for the purists.
- Bloom: This is the entry-level green. It’s for the person who wants to be healthy but doesn't want to choke down a swamp-colored drink every morning.
Is it "better" than eating a big bowl of spinach? No. Never. Whole food wins every single time because of the intact fiber and the way your body processes whole nutrients. But let’s be real: most of us aren't eating five cups of spinach at 7:00 AM.
Who should actually buy this?
If you’re a busy traveler, Bloom is great. Traveling ruins your digestion. The lack of routine, the airplane food, the dehydration—it’s a recipe for constipation. Taking a travel pack of Bloom can help keep things moving.
It’s also great for people who hate vegetables. I know, "just eat your broccoli." But some people won't. If the choice is "no vegetables" or "a scoop of Bloom," take the scoop. It’s better than nothing.
However, if you’re looking for a total meal replacement, this isn't it. It has about 15 calories. It’s a supplement, not a meal. Don’t expect to drink this and feel full until lunch. You’ll be starving by 9:15.
The Truth About "Detox"
We need to talk about the word "detox." It’s used in a lot of marketing for green powders.
Your body does not need a powder to detox. Your kidneys and liver are remarkably good at their jobs. Bloom provides nutrients that support those organs, but it isn't "cleansing" your blood in some magical way. It’s providing antioxidants that neutralize free radicals. Think of it as supporting the cleaning crew, not being the cleaning crew itself.
Common Misconceptions and Failures
One big mistake people make is mixing Bloom with too much water. It gets diluted and loses that punchy flavor. Use about 8 to 12 ounces of cold water. Ice is mandatory. Drinking lukewarm greens is a one-way ticket to never wanting to see the jar again.
Another thing: don't expect overnight results.
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People buy a tub, take one scoop, and wonder why they don't have a six-pack the next morning. Supplements take time. You usually need at least 14 to 30 days of consistent use to see a change in your digestion or energy levels.
Actionable Steps for Getting the Most Out of Bloom
If you’ve already bought a tub or you’re hovering over the "Add to Cart" button, here is how you actually use it effectively:
- Check for Stevia Sensitivity: Before committing to a daily ritual, try a single serving to ensure the sweetener doesn't actually make your bloating worse.
- Morning vs. Evening: Most people find the best results taking it on an empty stomach in the morning. This allows the digestive enzymes to get to work before you pile on your first meal of the day.
- Mix it right: Use a handheld milk frother. A spoon will leave you with "green clumps" at the bottom of the glass, which is a texture nightmare.
- Pair it with water: The powder has some fiber, and fiber needs water to move through your system. If you take greens and don't drink water, you might actually get constipated.
- Be realistic: Use it as a supplement to a diet that already includes some whole foods. It’s a safety net, not a foundation.
Bloom isn't magic. It's a convenient, tasty way to get some extra micronutrients and enzymes into your day. For some, it's the lifestyle change that finally helps them stay consistent. For others, it's an expensive flavored water.
The value ultimately depends on what your current diet is missing. If your veggie intake is currently "the lettuce on a burger," then Bloom is a massive upgrade. If you're already a salad-every-day kind of person, you might just be making some very expensive neon-colored urine. Either way, it’s a solid, middle-of-the-road supplement that has earned its spot on the shelf by being the only green powder that doesn't taste like a lawnmower bag.